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An overview of our quarterly best practice sessions providing practical examples for senior sales and marketing professionals in enterprise B2B organisations. This slideshare takes you through some of the past topics and speakers from the forum, from the last 7 years.
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S&M FORUM OVERVIEW
Best practice sessions with practical examples for senior sales and marketing professionals in enterprise B2B organisations.
Presentations from industry experts addressing relevant topics in B2B marketing.
Q&As and round-table discussions with a chance to network and share insights and best practice over drinks and canapés.themarketingpractice.com/foru
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PAST TOPICS AND SPEAKERS
SHAKE YOUR MONEY MAKER: MAKING MARKETING AUTOMATION PAY ITS WAY
SPEAKERSPaul Smith Vice President EMEA at Salesforce Marketing Cloud
Paul StevensonHead of Enterprise Marketing Services at O2
“ One of the ‘unsung’ benefits of marketing automation is that it highlights the inefficiencies in a marketing operation and encourages us to fix them”
“Marketing automation is just a
platform – you still need a great team to
deliver great marketing”
Read our overview of the night’s conversations
SECRETS OF THE C-SUITE: HINTS AND TIPS FOR ENGAGING AT A HIGHER LEVEL
SPEAKERSHasse Iwarsson Managing Director, Canon UK&I
Andrew GrillPartner, Social Business at IBM
“ The key to gaining buy-in and alignment from senior stakeholders is to propose intelligent ways of engaging and using senior executives’ time – in return marketing must clearly demonstrate how this aligns with the business objectives”
“The biggest challenge for
CXOs is integrating their business, social
and digital strategies”
Read our overview of the night’s conversations:The C-suite and the personal touchWhat really interests the C-suite
PEEP SHOW: BEHIND THE SCENES OF B2B MARKETING
SPEAKERSSusannah Darlow Head of Customer Engagement Marketing at Cisco UK & Ireland
Joel HarrisonEditor-in-Chief at B2B Marketing
“ With more clarity around ROI objectives and results, you can communicate the value of good marketing a lot more clearly”
“The best business networkers already
know that social media offers an uncluttered and direct channel to
people at the top of large organisations”
Read the summary of conversation from the night:Is B2B social media really going nowhere?Good old ROI – are we seeing the light at the end of the funnel?
5.30-8.30PM, TUESDAY 19 JUNE 2012, THE SOHO HOTEL, LONDON
PRACTICAL STEPS TO ALIGN SALES AND MARKETING FOR IMPROVED DEMAND GENERATION
SPEAKERSMark Armstrong Head of Direct Enterprise Sales, Telefónica UK
Robert PicklesDirector of Public Sector Business Development and Public Affairs, Canon UK
Vince KerrFormer Director of Marketing, UK and Ireland, Fujitsu
SALES ARE FROM MARS & MARKETING ARE FROM VENUS: PRACTICAL STEPS TO ALIGN SALES AND MARKETING FOR IMPROVED DEMAND GENERATION
“It’s vital that everyone is working towards the same goal. Get both teams into one room and work out your main objectives. Then map out the route to reaching them”
“When marketing understands the sales
team’s priorities, they’ll be able to focus
on the areas that are valuable to sales,
achieving results that everyone is happy
with”
Download our practical steps guide now, click here
SOCIAL MEDIA ON THE RACK: WHAT IS ITS REAL VALUE TO B2B MARKETERS?
SPEAKERSJames Gardner Managing Director, International Operations, Spigit, formerly CTO, DWP, and Head of Innovation, Lloyds Banking Group
Sam HallHead of Apps PR EMEA, Oracle
Thursday, 5th May, Soho Hotel, London 2011
“ Plan and prioritise to ensure that social media output is coherent and fits with a wider engagement strategy”
“43% say that customer
recommendations and ratings found on social media play an
important role in their decision-
making process”
Read the full research on how B2B tech buyers are influenced by social media
PREVIOUS ATTENDEES
VENUES: SOHO HOTEL
VENUES: VANILLA
VENUES: HAYMARKET HOTEL
CANAPÉS
“Great content excellently presented, great company, and of course tasty canapés...”
“Very relevant content and excellent speakers. Just to understand what other organisations are doing, the challenges they have, how they deal with them and what they have learnt – so valuable!”
EVENT FEEDBACK
Visit themarketingpractice.com/forum or email [email protected] to find out more
REGISTER FOR THE NEXT FORUM:SAFE WORDS OR DANGEROUS LIAISONS? SOCIAL SELLING AND THE ROLE OF MARKETING