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Ronika Rai Sarin

2000Entered Indian market

by acquiring Narang Breweries

2001Acquires Mysore

Breweries

2002Acquires Rochees

Breweries

2003Acquires 50% stake in Shaw Wallace's beer

business

2005Completes a 1400 Cr acquisition of Shaw

Wallace’s beer business

SABMiller India is one of the leading brewers in the country. In a span of 15 years, SABMiller India has been able to make its mark on the Indian beer market with a mix of local and global brands such as Haywards 5000, Knock Out, Foster’s, Miller High Life & Ace and Peroni Nastro Azzurro- a portfolio that appeals to a cross-section of consumers

ABOUT SABMILLER INDIA

Accelerating growth and social development in our value chains

Make beer the natural choice for the moderate and responsible drinker

Secure shared water resources for our business and local communities

Create value through reducing waste and carbon emissions

Support responsible, sustainable use of land for brewing crops

BIG PICTURE

Six Smart Cities to drive GDP growth

Service, Construction andAgriculture Industries

2nd Largest beer Volumes (15% of industry)

WELLINGTON

38% of state population is below LDA

Premium Segment(8% of total):United Breweries : 50%

SABMiller: 30%Carlsberg: 10%

ABI & Local: 10%

Mainstream Strong : Dominating Mainstream Mild: Declining

STRATEGY FOR WELLINGTON

Leveraging higher disposable incomes

Hold over industry players and alcohol industry

Demand Pull, capitalizing on customer equity

Non alcoholic beverages for pre- LDA

Mainstream for young professionals

PORTFOLIO SEGMENTATION

PREM

IUM

ECO

NO

MY

1.1m

HL

MAI

NST

REAM

19.6

m H

L1.

7m H

L

27%

6%

-3%

Hook Fresh LDA's to Mainstream

Customers now on Mainstream will move to Premium

Approach to Pricing

Incentivize B&R and offline channels

Offers on bulk orders and leveraging happy hours

Drive sales through increased volumes

Cultivate taste & foster demand for products that

give higher margins

No Reduction in Prices

Airports Sponsorships Corporate tie ups

Personal Tie ups Vending MachinesHappy Hours

TRADE DRIVERS

Retain employees and help them grow Engage through gamification Motivate through incentives and

rewards

Leveraging new age networks

Engage talent early through internships

and freelance projects

TALENT MANAGEMENT AND ACQUISITION

CSR Activities

• SABMiller’s ethos says “We do our best for local communities.”

• A step towards the same could be recycling of used cans and bottles.

• Events could be set up where people can come and learn how to transform their bottles into decoratives, flower beds, lighting showpieces etc.

• The same could be extended to digital campaigns on facebook, twitter, linkedin and instagram.

• This will help further build brand equity and help get a greater share in the consumer’s mind.