Sophie Francey Digital PR & Social Media

Specialist

It’s Me!!

Texas State University – May 2013 Graduate Bachelor of Arts-- Mass

Communications focus in Public Relations

Organizations Student Event Planning

Association (SEPA) PRSSA Delta Gamma

Education

Social Engagement Specialist• Moroch Partners• Austin, San Antonio, Waco• Feb 2015-Present

Social Media Freelancer • Various Clients• San Antonio• Aug 2014- Feb 2015

Marketing Coordinator• Entercom Radio• Austin • June 2013-Aug 2014

Social Media Assistant• Social Media Delivered• Austin• May 2013- Aug 2013

Experience

Experience– Social Media Delivered

At Social Media Delivered my work experience included: Building content calendars Monitoring Basic SEO training Creating and scheduling

content on various channels for various clients

Channels: Pinterest, Facebook, Vine, Twitter, Hootsuite, Google + and more.

While working at Social Media Delivered I learned the best way to optimize your

engagement is to create content in four different ways:

Entertain Inform

Interact Convert

Various Clients: Hotels, restaurants, churches, B2Bs, B2Cs, and more.

80%

20%

Experience– Entercom Radio

At Entercom my work experience included: Advertising copy for radio

talent Social media management Event coordination Website content creation–

copy Internal communications

with radio talent, marketing and sales team

Administrative duties Clients: Mix 94.7, Majic 95.5, 96.3 RnB, and TALK 1370

Experience– Freelancing

While freelancing my work experience included: Social media evaluation for

a top social media platform Social media community

management for wedding venue

Working with little direction or supervision

Clients: Signed a non-disclosure agreement about client and local wedding venue

Experience– Moroch PartnersWhile working at Moroch Partners my work experience included: Social media content creation

Photos and videos Copy Content calendars Contests Paid Social Media Campaigns National Campaign Support

Community management Client management

Won Spontaneous Award for selling-in social media initiative to clients in 2015

Analytics and Optimization tools Hootsuite Certified

Public relations support Local and National campaigns

Texas Burger SXSWHero All Day Breakfast And more

Clients: McDonald’s Co-ops of Austin, San Antonio, and Heart of Texas

InteractEntertain

ConvertInform

SAMPLES

SAMPLESManaged Page Samples

Facebook-Mix 94.7Majic 95.596.3 RnB200+ McDonald’s Pages

Twitter-Mix 94.7Majic 95.596.3 RnBMcD_AustinMcDGreaterSAMcD_HeartofTexas

Pinterest-Gardens of Cranesbury View

SAMPLESOur 2015 #SXSWHero campaign was a nominee for a PR News Digital Award in the category of crisis communications. During this campaign using our social media channels we spread the word about our local fundraiser for the local Austin music foundation-- SIMS. Within 3 days we raised $21,000+ for this foundation.

Social Media Sites

I have worked with many social media sites for various clients. Facebook, Twitter, Google+, YouTube, WordPress, Pinterest, Periscope, Flickr, Instagram, Vine, and more. Including third party platform tools such as Hootsuite, Social Studio, SharePoint, Polygraph, Twitter Ads, Sysomos, Basecamp, and Dropbox.

Social Media Metrics

Using insights to measure the success of a social media campaign. • Impressions• Engagements• Engagement rate• Follower growth• Community management

On my LinkedIn

profile my most endorsed skill from my professional network is

social media.

Recommendation Letters

Thank you!!! Thank you so much for taking the time

to review my experience!

Check me out and let’s connect! My social media sites:

Facebook LinkedIn YouTube Twitter

Pinterest Google+ Instagram