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Analytical publication on international affairs that delivers a powerful combination of news, analysis, opinions and research to over 50 000 people every month. In addition to its online and mobile presence, Russia Direct publishes monthly digital reports and quarterly print editions distributed in the U.S. to chief executives, political leaders, universities and global affairs experts. Print circulation – 2700 copies.Digital subscribers – 7000. Editors of Russia Direct host a select number of exclusive, invitation-only events, bringing together leading experts on Russia-U.S. relations. Russia Direct continues to grow through new distribution channels and platforms as well as through expansion to other countries.
www.russia-direct.org
CONVERTING MONOLOGUES INTO DIALOGUE
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WHY WE DO WHAT WE DO
Founded in 2013, Russia Direct features original reporting as well as fresh writing from a wide variety of experts from both Russia and around the world who deliver insight often missing from today’s media landscape.
This Russian-U.S. initiative was started in cooperation with the Foreign Policy Group, which continues to provide promotional, research, consulting and distribution support.
We believe in expert-to-expert dialogue and are creating a community of Russian and international academics, business leaders, experts and decision-makers who want to see the relationship between Russia and the West improve.
Dominic’s work with all things Russian has in-cluded a stint as a business consultant in Mos-cow, a marketing consultant for Russia’s tech sector, a financial adviser in Kiev, and a role with the press operations team at the Sochi 2014 Olympics. He found his way to Russia Direct as a way to tie together his media, technology and Russian business experiences.
“Russia Direct is all about improving the U.S.-Russian relationship by showing that reason, logic and a pinch of humor are more powerful than propaganda in winning over hearts and minds.”
It’s Pavel’s journalistic background, interest in public diplomacy and belief in well-balanced jour-nalism that brought him to Russia Direct. As a former exchange student in the U.S. with extensive reporting experience, he perceives himself as a confirmed nerd who knows how to tackle arcane topics on geopolitics and domestic policy and present them in an interest-ing way.
“Personal chemistry between Russians and Americans does exist. And Russia Direct knows how to maintain that chemistry on a safe level in order not to explode the laboratory.”
DOMINIC BASULTO, Executive Editor, U.S.
PAVEL KOSHKIN,Executive Editor, Russia
Ksenia’s exposure to international cultures began at an early age. Starting with learning Hindi at school, she found her way into the field of international relations. Living in the UK and traveling all over Europe helped Ksenia develop an understanding of how Russia is perceived in the West. After working at the Voice of Russia, Ksenia believed Russia Direct was the best place to contribute to the global debate on Russia.
“We tackle bias on a daily basis. Bringing experts to the table is what will help us build a long-term relationship.”
Alexey worked his way to Russia Direct from the sunny cities of Damascus, Aleppo, Tel Aviv, Jerusalem, Cairo and Budapest, where he lived, worked and did his Ph.D. research. He continued his international relations studies in Minnesota and Washington, DC. His experience in diverse environments has earned him a ‘human degree’ in multicultural communication.
“Russia Direct doesn’t hesitate to present different perspectives and viewpoints. To some they are so diametrically different that they call us U.S. and Kremlin propaganda simultaneously.”
KSENIA ZUBACHEVA, Managing Editor
ALEXEY KHLEBNIKOV, Senior Editor
EDITOR`S NOTE
THE CRUCIAL NEED TO KEEP THE CONVERSATION GOINGAll of our reports tackle vibrant topics and are written by some of the best foreign affairs analysts from Russia, Europe and Asia. We endeavor to find a healthy balance between established experts and young promising analysts to provide a diverse range of insights and introduce our readers to fresh perspectives.
We are confident that our reports have the kind of information that you won’t be able to find anywhere else in Western media. According to multiple research studies, readers have told us time and time again that they would be willing to invest money in subscription-only content. And all of our research showed that there is high demand for the type of content Russia Direct produces.
Ekaterina’s drive for improving Russia-U.S. relations started in 2008 when she first vis-ited the U.S. As a well-read and well-traveled journalist, she felt a special responsibility for improving bilateral relations. Her experience as a Fulbright scholar in the U.S. in 2010-2012 helped her transition from reporting to editing and managing a team at Russia Direct.
“My favorite thing about Russia Direct is its team. It’s small but absolutely remark-able. Everybody is passionate about inter-national relations. Every day we learn from each other.”
EKATERINA ZABROVSKAYA, [email protected]
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UNIQUE USERS PER MONTH: 52 KPAGE VIEWS PER MONTH: 99 Kwith 12% monthly increase
MOST READ SECTIONS: Analysis, Archive, Opinion, Q&A
SOCIAL MEDIA: 10 K followers
We enrich our editorial formats with interactive multimedia formats: video interviews and webcasts with our experts on the most pressing topics, reader polls, quizzes and an events calendar.
RUSSIA-DIRECT.ORG OUR CONTRIBUTORS
Our editorial team includes well-known international experts, who consults Russian cabinet/politicians.
USA
Russia
UK
Canada
India
Germany
France
Australia
Pakistan
Poland* Other: 37%
WEBSITE USERS’ GEOGRAPHY
Source: Google Analytics, Socialbakers, June 2015
33%
7%
5%
4%
4%
3%
2%
2%
2%
2%
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MORE NAMES HERE >> www.russia-direct.org/contributors
ALEXANDRA VACROUX, Executive Director, Davis Center for Russian and Eurasian Studies, Harvard University
CHRISTOPHER HARTWELL,President, Center for Social and EconomicResearch in Poland (CASE)
FYODOR LUKYANOV, Editor-in-Chief, journal Russia in Global Affairs, Chairman of Presidium, Council on Foreign and Defense Policy
VICTORIA I. ZHURAVLEVA, Professor of American History and International Relations, Director of the Program on American Studies
TIMOFEY BORDACHEV, Associate Professor, Department of International Affairs, Higher School of Economics, Director of the Center forComprehensive European and International Studies (CCEIS)
NADEZHDA ARBATOVA,Head of the Department of European Political Studies, Center for European Integration at the Institute of World Economy and International Relations (IMEMO)
ANGELA STENT, Professor of Government and Director, Center for Eurasian, Russian and East European Studies, Georgetown University
OLEG BUKLEMISHEV, Associate Professor, Department of Economics atMoscow State University (MSU)
ROBERT LEGVOLD, Professor Emeritus, Department of Political Science and the Harriman Institute, Columbia University
RICHARD SAKWA, Professor of Russian and European Politics, Head of School at University of Kent, Member of Comparative Politics ResearchGroup
SERGEY MARKEDONOV, Associate Professor of Foreign Policy and Region Studies, Russian State University for the Humanities
LARISA SMIRNOVA, China-based international affairs expert and an analyst for the Russian International Affairs Council
STEVEN PIFER,Former U.S. ambassador to Ukraine, Brookings Senior Fellow, Center on the United States and Europe
ANDREY KORTUNOV, President, New Eurasia Foundation, GeneralDirector, Russian International Affairs Council (RIAC)
NICOLAI PETRO, Professor of Political Science at the University of Rhode Island
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REPORTSREPORTS IN NUMBERS
For MONTHLY REPORTS, our editorial team chooses the most important, timely and controver-sial topics - from Russian domestic politics to Russia’s business and foreign relations.
THESE REPORTS ARE ONLY AVAILABLE IN DIGITAL FORMAT. We try to find a healthy balance between established experts and young promising analysts in
order to provide a diverse range of insights and introduce our readers to fresh perspectives. Russia Direct reports also include useful infographics, lists of further readings and top Twitter ac-
counts for those who want to investigate the topic in greater detail.
Our QUARTERLY REPORTS are more in-depth and ambitious. They look into larger topics with potentially bigger implications for international relations.
THESE REPORTS ARE AVAILABLE IN BOTH DIGITAL AND PRINT FORMATS. All the Reports are written by a group of authors, Russian and international, and therefore pro-
vide readers with diverse viewpoints on the same topic, which is often missing in traditional Western media.
For readers living in the U.S., a home delivery option is available with an annual subscription. This type of package includes 12 reports in digital format, access to all publications in the “Archive” sec-tion, and 4 quarterly print issues that come with a complimentary issue of Foreign Policy magazine.
2014 GUIDEBOOK TO RUSSIAN FOREIGN POLICY offers you a look back at some of the defining moments in Russian foreign policy over the year as well as a look ahead to the new challenges facing Russia as it attempts to play a greater role on the world stage.
Written by the most prominent international and Russian experts, this guidebook highlights some of the major trends and issues considered by Russian policy-makers over the past year. Available for purchase on iTunes, Amazon and Google Play.
In addition to daily content on its website, Russia Direct offers exclusive benefits to subscribers such as analytical reports on various topics, weekly newsletters, live events, and unique sources of analysis on international affairs.
7K SUBSCRIBERS
with 5% MONTHLY INCREASE
29% OPEN RATE ,
9% CLICK RATE
1. Re-thinking International Security after Ukraine
2. The Asia-Pacific Military Buildup: Russia’s Response
3. From Brain Drain to Brain Gain
4. Russian Energy Sector: Beyond Sanctions
5. The Future of Russia’s Innovation Economy
6. Russia in America’s Backyard
7. Moscow’s Strategy Against Financial Sanctions
8. Best Russian Studies Programs 2015
9. Russian-American Relations in Crisis: Lessons for 2015
10. The Rise and Fall of US-Russian Counter-Terrorism Cooperation
Source: Google Analytics, MailChimp, June 2015
TOP 10 REPORT DOWNLOADS
www.russia-direct.org/ebook
www.russia-direct.org/archive
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RD INFLUENTIALS
Our subscribers are representatives of an influential audience:
EDUCATED93% hold a college degree or higher
AFFLUENT50% have high levels of income
OPINION LEADERS58% have written or called a politician, attended a public meeting or delivered a speech.
SUBSCRIBERS’ GEOGRAPHY
USA
Russia
UK
India
Canada
Australia
Germany
France
48%
11%
4%
3%
2%
2%
2%
1%
BUSINESS 28%TOP business level
Middle management
Financiers: bankers, accountants ect.
14%
9%
5%
THINKERS 13%Researchers, analysts
Consultants
7%
6%
GOVERNMENT 4%Military
Members of Congress
2%
2%
ACADEMIC INSTITUTION 23%
Students
Professors, scholars
14%
9%
RD subscribers come from a variety of fields:
“ Quality of articles and the writing is very good. I like its broad spectrum and that it goes beyond language and culture.”
Head of a Global Consulting Company
“ I advise companies on political risk of former Soviet republics, travel to region regularly, read it as part of my research…would probably read even if not for my job, just less often.”
Analyst, Political Risk Consulting
“ I like the weekly newsletter and the periodic reports”
Business Partner
Source: RD research, MailChimp, April 2015
* Other: 27%
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WHAT ARE THE NEW SUBSCRIPTION OPTIONS?
The website is and will remain free for all readers, whether they are registered or not. There is no monthly limit on articles, webcasts, op-eds, videos or other multimedia features. The only content that is off limits to non-subscribers is the “Publications” (currently, “Archive”) section, which already contains more than 30 reports.
Russia Direct reports explain what is on the world political agenda and what is on the minds of international foreign affairs experts. Available in digital format only, delivered straight to your inbox.
Annual subscription includes 12 new reports a year* plus access to all RD publications created over the last two years. In digital format, they are found in the “Archive” section of the website.
WEBSITE
ONE REPORT (digital edition)
ANNUAL SUBSCRIPTION(30% savings)
*4 QUARTERLY PRINT ISSUESthat come with a complimentary issue of Foreign Policy magazine. Home delivery option is available for our subscribers living in the U.S. with an annual subscription.
free
$ 4.99
$ 39.99
RUSSIA DIRECT INTRODUCES PAID SUBSCRIPTION
This subscription initiative will help us continue to produce diverse, high-quality, in-depth analysis that you need for your work and study to make informed decisions about Russia and U.S.-Russia relations. Our articles and opinion pieces provide the kind of nuanced understanding required by those with a profound involvement and interest in international affairs.
Subscribe and become a part of expert dialogue between our countries today >>
www.russia-direct.org/ subscribe
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JOIN RUSSIA DIRECT LIVE
Nothing beats the interactive quality of having a dialogue between experts and readers.
We view our events as the live version of our website and reports - a live version of Russia Direct, where the core idea is converting monologues between Russia and the West into dialogue. There are four major events per year – two in Russia and two in the U.S., where prominent Russian and US experts - including authors of the report - discuss the results of the report with government representatives and leaders from the business and academic communities.
June 2015, “Future of Russian Hi-Tech/Science Cities and Innovation”
April 2015, “The Future of Russian Studies in the US”, Washington D.C., USA
June 2014, “Russian Innovation Development Under Confrontation With The West”, Moscow, Russia
May 2014, “Restarting Russian-American Relations – Is There a Chance After Crimea?“, Saint-Petersburg Economic Forum, St.-Petersburg, Russia
UPCOMING EVENTS:
October 2015, “Shifts and Changes of Russian Society - Modernization Completed?”
December 2015, “Russian-US Relations in New Geopolitics”
Roundtable discussions and seminars (closed or public), Invitation-only lunches, Cocktail receptions, Webcasts and teleconferences.
Check the information about upcoming events at
www.russia-direct.org/events
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RUSSIA DIRECT - MOSCOW OFFICE24 bld.4 Pravdy street,125993 Moscow, RussiaRossiyskaya Gazeta officeTel. +7 495 775 31 14Fax. +7 495 988 92 13
RUSSIA DIRECT - NEW YORK OFFICE31 West 34 Street, Suit 8018New York, NY 10001, USA
CONTACTS
