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Runway Brochure

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Page 1: Runway Brochure
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After over 25 years in the Fashion Marketing and Advertising

Industry, RUNWAY FASHION PRODUCTIONS are an exciting and

professional company producing Fully Choreographed Runway

Fashion shows, Event Management and Corporate Events.

Incorporating Image Branding and Fashion Marketing through the

use of Runway Fashion shows.

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RUNWAY FASHION PRODUCTIONS offer full in-house event specialist services

encompassing event planning and logistics, creative development and design,

production and technical services. We are driven by our vision to create unique

and mind-blowing events that are sleek, stunning and polished. We believe in

the power of creativity to change the way people think and feel about your

brand and company. That is what makes us unique. 

We work closely with our clients to create a Runway Show that targets your

customers to generate sales and brand awareness. Every RUNWAY FASHION

PRODUCTION, is unique and tailor-made to capture the Brand Identity, Total

Concept and Strategy, Look, Style and Image building of your Brand. RUNWAY

FASHION PRODUCTIONS can work within any budget, from huge extravagant

launches to smaller retailers and boutiques.

Turning it from a catwalk fashion parade into a RUNWAY FASHION PRODUCTION.

from CASUALCOUTUREto

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RUNWAY Models are carefully cast to reflect the image of your brand. Clients are

able to choose their own Models ( female, male and children ) and MC’s. We work

closely with our clients to cast our Runway Models to reflect the image and look

of your brand and label. Celebrity MC’s and Models are also available. RUNWAY

FASHION PRODUCTIONS work with both models and dancers depending on the

type of show we are producing.

RUNWAY Dancers work regularly with our models and can provide an amazing

performance when working with Athletic Gym Wear, Swimwear, or purely for added

entertainment. Creating high energy or a simple classical tone.

Some of RUNWAY’S Dancers also work as Aerialists, Trapezists and on Silks. Our

team are highly committed to the success of the show and display the highest level

of professionalism and attitude. Our Fashion Coordinators and Stylists keep up with

the latest looks and styles, incorporating Accessories and Props, with professional

Hair and Makeup Artists to accentuate the total look.

RUNWAY FASHION PRODUCTIONS also arrange Entertainment Talent and Services

including Video Production, Photographers, Bands, Musicians, Vocalists, Singers,

String Quartets, Promotional Personnel and Catering.

OUR TALENT OUR TEAM

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RUNWAY FASHION PRODUCTIONS combine:

• Technical Staging and Design,

• Lighting, Sound, Music

• Special effects, Props

• Set Design and Backdrops

• Multimedia and Audio Visual

• Script development and Copy writing

• Multi-media production and publicity.

We offer a range of Event Staging and Audio Visual services to tailor ideas and

create solutions specifically to meet each client’s need.

STYLING: theming, stage sets, props and accessories

DESIGN: set design, multimedia and screen content

TECHNICAL: technical production management, audio, vision, lighting , music

DIGITAL SERVICES: webcasting and video production services

COPY: script development and copy writing

We have proudly built a reputation as the leading Fashion Production Company

and Event Specialists. Our experience in delivering events means we have the

technical expertise and creative know-how to really understand what it takes to

deliver memorable events.

THE PRODUCTION

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We have a unique service that combines technical, styling, and design services

with the latest in digital and social event media. Staging can be designed to fit

any space, area or room. We often work with a stage and runway design, in a T

shape, which makes the show larger and more appealing from an audience point

of view. Simple long Runways are also very popular for a sleek look. Depending on

the venue and concept for your Show. RUNWAY Staging is high quality and can be

decorated to match in with your theme and concept.

STAGING

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Multi Media Backdrops can be used to build a fantastic effect and deliver ongoing

messages and branding to your customers throughout the show.

The concept and branding of your RUNWAY show is carefully thought out, planned

and executed to combine the stage, lights, models and music to harmonize

together with your brand name.

With fresh ideas, imagination and vision, we make your RUNWAY FASHION

PRODUCTION unique and unlike any other show from your competitors.

No two shows are the same. Each and every show is designed around your brand

and to appeal to your customers and target market.

The Styling, Fashion Coordination, Accessories, Hair & Makeup comes together to

accentuate each garment and outfit.

BACKDROPS

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RUNWAY FASHION PRODUCTIONS only work with professional lighting experts.

With our experience in the industry, the lighting in very important to show off the

garments in the best possible light whilst still gaining a entertaining light show.

For example, the use of lasers and smoke can be a great look but will you see the

outfits? Using the right lighting to achieve both is a fine art in which we know well.

From creating the production timeline to operating and calling the show on the

day. From projectors and screens through to rigging, drapes and the latest in LED

lighting systems, RUNWAY FASHION PRODUCTIONS know how to convey your

message in the most compelling way possible.

Whether you are in one location or have an event in multiple regions, our unique

integrated service means we can seamlessly replicate your event. We ensure a

more consistent outcome and the best use of your budget. 

We’re passionate about keeping up to date in equipment innovations and

technology trends. We’re also trained in how to harness the latest in audio, vision,

lighting and production. We know how to create the best impact at your event and

truly bring “ the vision ” to life.

LIGHTING

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At RUNWAY, we pride ourselves on the contacts we have generated throughout the

years, to have your RUNWAY FASHION PRODUCTION aired on Television programs

including the nightly News, Current Affairs shows and in the Press. A service we

provide free of charge. Runway can also arrange Radio, Television and Newspaper

Advertising including Printing and copy for brochures.

We work closely with our clients to create a Runway Show that targets your

consumers to generate sales and brand awareness. Every RUNWAY FASHION

PRODUCTION, is unique and tailor-made to capture the Brand Identity, total

Concept and Strategy, Look & Style and Image building of your brand. RUNWAY

FASHION PRODUCTIONS consider who your customers are and identify their

spending habits. Producing a show that appeals to your market is essential in

creating Brand Awareness to produce Direct Sales. From Casual to Couture.

PUBLICITY

BRAND BUILDING

RUNWAY’s Director and Producer Simone Fleming’s background includes work

as a Model, Actor, Dancer & Choreographer, Marketing & Advertising and owning

and operating RUNWAY FASHION PRODUCTIONS for over a decade. Directing

and Producing Runway shows for Fashion Houses, Retailers, Shopping Centres,

Launches and Expos.

Simone started modelling at 6 months of age in ad campaigns for Heinz baby

food, Johnston & Johnston and the Australian Women’s Weekly. She continued to

model throughout her school years. Appearing in more than 50 TV commercials

and magazines. Moving into Acting in her twenties, she featured in many Australian

Films, TV Series and Soap Operas, working with Kate Richie, Garry Sweet, Brian

Brown and many others.

After a successful career in both Modelling & Acting of more than 30 years, Simone

realised there was a huge need for a service to provide the fashion industry

with a One Stop fashion show organisation. Opening up RUNWAY FASHION

PRODUCTIONS pty ltd in the 80’s.

Taking the stress and hard work out of arranging your own Runway Show. The idea

was the supply the full service of organising a Runway Fashion show for Marketing

Managers, Fashion Houses, Retailers and Shopping Centres. After much success,

and having worked with major Fashion Houses, Department Stores & Shopping

Centres, Simone continues to provide ongoing Fashion Marketing service to the

Fashion Industry.

BACKGROUND AND PROFESSIONALISM

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Some of our clients include Myer, Westfield Shopping Centres, The Wool

Corporation, Australian Cotton Foundation, Express USA, ‘FIA’ Fashion Industry

Australia Awards, Mercedes Benz Fashion Week, Express USA, The Strand Arcade,

Pitt St Mall, MLC Centre, AMP Shopping Centres, Queen Victoria Building, Warner

Bros, Seafolly, Kookai, Running Bare, Speedo, Nike, Sass & Bide, Carla Zampatti,

Rodd & Gunn, Hugo Boss, Peter Alexander, Marc by Marc Jacobs, Lisa Ho, Leona

Edmiston, Scanlan & Theodore, Seed, Alannah Hill, Saba, Cue, Max & Co, Country

Road, Ignazia, Tigerlily, Sportsgirl, Collette Dinnigan, Kate Spade, Witchery, Susans,

Zimmerman, Diane Von Furstenburg, Silhouette Fashion Eyewear, Guess Jeans US,

Just Jeans, Sydney Bridal Expo.

Warner Bros. Pictures Batman “The Movie” Premiere and Launch

Westfield Chatswood Grand Opening

Peppers at the Sea Resort & Spa Grand Opening

Hyatt Hotel Brisbane Grand Opening

Park Royal Hotel and Spa Grand Opening

Fairmont Resort & Spa Grand Opening

Hard Rock Cafes Grand Openings

Express Spring Launch

CLIENTSINCLUDE

GRAND OPENINGSAND LAUNCHES

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Opera House Forecourt

State Theatre

The Royal Easter Show

The Raleigh Miami Florida USA

Overseas Passenger Terminal

Darling Harbour Convention Centre

Star City Casino

Crown Casino

ACMI Melbourne

Federation Square

Randwick Racecourse

AustralianTurf Club

Rosehill Gardens Racecourse

Flemington Racecourse

Fox Studios

Martin Place

Cell Block Theatre

The Ivy

The Raleigh Miami

VENUES

RUNWAY FASHION PRODUCTIONS have worked throughout Australia. Producing

Runway shows in Sydney, LA, Miami, Melbourne, Adelaide, Perth, Queensland &

even the outback, taking The Australian Cotton Foundation on a fashion roadshow.

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Creativity, Polish, Impact - Runway’s stock in trade.

“After working closely with the Runway team, I can confidently recommend the

fashion Marketing services they offer.

The co-ordination of even the most complex promotional programme is handled with

confidence and flair by Simone Fleming, the company’s Director.

Simone assumes responsibility for the success of the project from the initial concept

stage till the last of the equipment is put away.

I have found services provided by Runway, have greatly enhanced the image of

Myer and its products and therefore have pleasure in recommending the Runway

team for any fashion marketing project.”

Susan MarkeyCompany Promotions Coordinator Myer

“The teams dedication and professionalism was the highest standard and was

greatly appreciated by all. Interactive personality of the models and Simone, they

worked exceptionally well with the audience both during and following the show.

This, coupled with the highly choreographed performance truly made the evening

the success that it was.

I would also like to thank everyone for there assistance with setting up and packing

garments away. It is not often that models show such willingness to help so please

pass on my sincerest wishes.

The Australian Cotton Foundation has a long path to follow however, with the

cooperation that your team has shown and their commitment to truly “giving it all

they’ve got”. We are well on our way to promote Cotton as a fashion fibre of the

future.”

Lindsay BennettSpecial Projects Manager Cotton Australia

TESTIMONIALS

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I recommend Runway Fashion Productions to fashion businesses who are interested in creating instant sales since their cooperation and ideas were extremely successful.

“ ““Runway Fashion Productions were employed at the MLC Centre to bring life to our

recent Fashion Promotion.

In particular I refer to the Runway choreographed Fashion show. The entire Runway

team not only performed with professionalism but attracted attention and most

importantly, created sales to the fashion stores involved.

I recommend Runway Fashion Productions to fashion businesses who are

interested in creating instant sales since their cooperation and ideas were

extremely successful.”

David McStravickMarketing Manager MLC Centre

“Simone Fleming of Runway Fashion Productions has been providing Seafolly with a

Fashion Marketing service for Seafolly Gym and Swimwear for the last three years.

I have had the pleasure of working with Simone on numerous occasions and found

her marketing ideas to be unique, effective and a very successful means of selling

merchandise.

Simone has achieved her effectiveness through choreography, co-ordination, props

and innovative concepts in the fashion shows she produced for Seafolly.

Simone’s Runway Models has also been involved in advertising campaigns for

Seafolly, and the Models and Dancers have shown the same enthusiasm and

professionalism as Simone.

Runway Fashion Productions will continue to promote Seafolly, as every venture

have proved to be a success.

I have the upmost faith in Simone and wish her and the Runway team all the

success they deserve.”

Yvonne HalasDirector Seafolly Australia

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“Simone Fleming, Director of Runway Productions has been promoting Westfield

Shopping Centres and its retailers in the style of fully choreographed Fashion

Shows. These shows have been professionally co-ordinated and presented in a

unique and entertaining concept. Runway also designed the set, stage and concept

for the Westfield fashion campaign, performing in seven centres throughout Sydney

and Canberra.

The shows were packed with movement, music and drama, always meet with

enthusiasm and packed with stimulating ideas. Managing to hold the attention of

shoppers for 40 minutes.

Simone Fleming is trained as a fashion choreographer and co-ordinator. She works

diligently to ensure every show will be a success.”

State Marketing ManagerWestfield

“In a ritzy production , young designers showed where Australian Fashion excels

in Sportswear, weekend wear, swimwear and mens wear. Where the category brief

was more formal, with overstated opulence. Models moved along the Runway and

glasses filled with champagne.”

Awards NightFashion Industries Australia

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RUNWAY FASHION PRODUCTIONS have worked throughout Australia. Producing

Runway shows in Sydney, Melbourne, Adelaide, Perth, Queensland & even the

outback, taking The Australian Cotton Foundation on a fashion roadshow.

From the initial concept to the execution and style on a world class platform until

the last piece of equipment is packed away. RUNWAY FASHION PRODUCTIONS will

produce your next Runway show to be not only breathtaking but more importantly

a huge success.

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Runway Fashion Productions Pty LtdABN: 26 605 575 344

PO Box 611Mosman NSW 2088Sydney AustraliaPh: 0407 200 255

[email protected]

www.runwayproductions.com.au