62%

95%

62%

95%

ofagencies

think their clients will increase spending of some kind

WANTMARKETERS A G E N C I E S

M A R K E T E R S A R E O P E R AT I N GI N WAY S T H AT L I M I T T H E I R

A B I L I T Y T O G O T H E R E

of agencies

SAy They’ll invest significantly in the marketing, sales, and people parts of their business

SAYB E T T E R E Q U I P P E D AGENC I ES

S P E N D I N GAgency

Marketer

T H E R S W / U S 2 0 1 5 N E W Y E A R O U T L O O K R E P O R T

say they’ll invest significantly in their business infrastructure (people, equipment, ect.) in 2015

95% 95% of marketers

66% of Agencies took part in a search led by a search consultant in 2014

AGENCYCONSOLIDATION

75%2009

use two or more agencies to support their business

62%2 0 1 4

agencies to support their businessuse two or more

63% OF MARKETERS

EXPECT TO CONSOLIDATE AGENCIES, USING FEWER

TO COVER MORE BUSINESS, OVER NEXT 1-2 YEARS

only 16% of marketers used a search consultant to help them find a new firm in 2014

19% but only,

found their experience positive

16%

19%

66%

TUG OF WAR

AGENCIES

MarketersTheir agency counterparts aren’t fully up-to-speed with changes in the digital

and social space

Marketer cost cutting The short-term perspective of marketers The lack of loyalty they have toward agencies

are concerned

are concerned

51%51% ofmarketers

Believe they will ‘somewhat” or “heavily” increase their spending in marketing and advertising in 2015

M A R K E T E R A G E N C Y

RSW/US IS A FULL SERVICE, OUTSOURCED AGENCY LEAD GENERATION AND NEW BUSINESS DEVELOPMENT FIRM THAT HELPS MARKETING SERVICE COMPANIES(EXCLUSIVELY) FIND AND WIN NEW BUSINESS. WE HELP AGENCIES BY BETTER POSITIONING THEM IN THE MARKET, FINDING QUALIFIED LEADS, SETTING MEETINGS AND HELPING MOVE THEM CLOSER TO CLOSE.

SEARCHACTIVITY