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The Future of AdvertisingVail 2016
Customer
Car Phone
Store PhoneCall
Print RadioDirectMailTV
Outdoor
“I know I’m wasting half my ad dollars…
John Wanamaker
SEO
SEM
Retargeting
ReputationManagement
Social MediaEmail
Radio
TextMessaging
DirectMail
What the heck
John Wanamaker
= 3%
They leave as fast as you can bring them in
You exist to help the right small businesses grow
You exist to help the right small businesses grow
You will continue to exist if you help the right small businesses grow
Survival is Exhausting
How and What vs. Who and WHY
• ‘Needs Assessment’ = How and What?
• Strategy before Tactics, They need a WHY
• One-offs don’t help you if they don’t help the prospect
• Work to get yourself in front of a higher percentage of ‘the right prospects’ using lead generation
• Recognize entry level prospects and propose a solution
Bundles of Tactics?
Bundles of Tactics?
Or, partner to create ROI
Or, partner to create ROI
‘Let’s throw some print in there…’
• Use it to create awareness at the top of the funnel
• Geographically targeted
• Done right, you can bypass search for difficult to rank keywords
• Drive traffic to the store AND/OR to the clients website
SEO
SEM
Retargeting
ReputationManagement
Social MediaEmail
Radio
TextMessaging
DirectMail
SEO
SEM
Retargeting
ReputationManagement
Social MediaEmail
Radio
TextMessaging
DirectMail
Revenue Retention Roadmap
www.DMforNewspapers.com/analysis
