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Robots to the rescue – using automation to generate higher ROI in marketing
Marketing Automation
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Boosting Performance
oFor small and medium businesses in particular, all that is required to boost their performance is a simple, easy to use platform that provides accurate results.
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oAn effective lead generation platform can provide SMBs the advantage they seek. An automated lead generation solution can be programmed to take over routine, repetitive tasks. With clearly defined work flows and scheduled tasks executed by robots, it successful eliminates incidents of omissions or errors, resulting in high quality leads.
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Automation vs human
Repetitive work
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o Automation also yields cost savings through better utilization of human resources.
o Robots can take over mundane, repetitive tasks, and free up the human resources engaged in these tasks.
o Redeployment of these resources in other more creative or strategic areas leads to better utilization of the talent pool.
Advantages of Automation
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Robot activities
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