“Easy Pickings”Lambert & Hampton Communications Firm

Lambert & Hampton Communications

❖ Founded in Hampton Roads, Virginia “It’s our pleasure to serve you with the best communications solutions in Southeastern Virginia”

❖ Company Roles➢ Account Manager:Lisa Perez➢ Account Planner: Rachael Payton➢ Media Supervisor: Philnina Braden➢ Creative Director: Ebony Coleman➢ Research Manager: Matthew Murdoch➢ Operations Manager: William Hammersley

L& H C 2

“Gibson is the past, the present, and the future of the electric guitar.” - Rachael Payton, Account Manager, L&H Communications

❖ World renowned for tone, craftsmanship, style and high end quality.❖ Reputation of being used by artists like Bob Marley, Slash, Ace Frehely

from KISS, and more.

L& H C 3

The Robot GuitarThe world’s first guitar with robot technology,

all you have to do is play it.

Features:❖

Benefits:❖

SWOT Analysis

Strengths❖ Self-Tuning❖ No Extra Tuner❖ Established & Respected ❖ Shorter String Change Time❖ Appealing To Many Ages❖ Free Upgrade & Lifetime Warranty Program

Weaknesses ❖ Cost Of Initial Investment❖ Apprehensiveness Of Quality Of Product❖ User Friendly?❖ Availability: Sold At Limited Retail Stores

Opportunities ❖ Limited Edition: The Original Blue Silverdust❖ Celebrity Sponsorships & Endorsements❖ Festival Season❖ Talent Exposure❖ Upgraded Look❖ Launch Party/Concert❖ Exclusive Guitar Center Partnerships

Threats❖ Competitors like Fender, & Etc❖ Neglect From Popular Artists❖ Intimidating Technology

Target Market AnalysisThe Demographics

Primary Target Market❖ Male❖ 25 - 45 Years Old❖ Middle Class & urban Areas❖ Professional Studio/Touring Guitar Players Looking For

Versatile Guitar❖ Experts

Secondary Target Market❖ Male & Female ❖ 18 - 45 Years Old❖ Middle Class & Urban Areas❖ Independent/Lesser Known Touring Bands & Guitar

Players❖ Some Experience

Tertiary Target Market❖ Non - Musical/Collectors❖ Middle - High Class With Large Disposable Income❖ Any Experience Level

Target Market AnalysisThe Achievers, Strivers, &

Experiencers

The Achiever❖ Motivated By Achievement & Recognition❖ Value Peer Group Acceptance❖ Materialistic; Image Is Important❖ Active In The Consumer Marketplace❖ Often Busy & Interested In Time Saving Devices

The Striver ❖ Trendy & Fun Loving❖ Motivated By Achievement❖ Money = Success❖ Impulsive Shoppers❖ Favor Stylish Products

The Experiencer❖ Motivated By Self Expression❖ Young, Enthusiastic, & Avid Consumers❖ Seek Variety In New & Risky Products❖ Find An Outlet In Sports, Outdoor Recreation, & Social

Activities❖ Spend High Proportion Of Income On Fashion,

Entertainment, & Socializing

Marketing PlanThe Objectives, Strategies, &

Implementation

Objectives StrategyShort Term Goals❖ Public/Target Market Awareness❖ Increase Sales By 15% In 1 Year

Long Term Goals❖ Sell All Guitars Produced In 2

Years❖ Improve Image Of Les Paul & All

Gibson Guitars