The Risks of a Multi-Vendor

Customer Engagement Strategy

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Is your Business Using Too Many Vendors?

52% of the marketers surveyed use at least 6 outbound

channels in their customer engagement strategy, with

21% of those using more than 10 channels.

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Someone has to manage

the vendors!

21% of marketers spend up to

15 hours each week

coordinating their technology

and service providers

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Many Vendors, Many Inefficiencies

Technology Disconnects

o Different technology

operations with different

vendors

o Added time and costs to

integrate

o Information lost in back

and forth process to all

parties

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Additional Human

Resources

o Technology error leading

to human interventions

o Data re-entry

o Delays in operations

causing more errors

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More Time spent on

coordinating activities across

Disparate Vendors

than

Time spent on

Customer Experience

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Poor Customer Service

o Whose responsibility?

o Additional time and money

to resolve problem

o Delays leads to loss of

sales

o Loss of future business

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No Single Source to Handle Customers’ Orders

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Fulfillment Firm??

Contact Center??

eCommerce Site??

Delays In Strategy Shifts

Changes In Marketing Strategy

=

Delays in Communicating the Changes through Different

Vendors

+

Additional Time to Ensure Integrated and Comprehensive

New Marketing Effort, from Initial Contact to Fulfillment and

Follow-up

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Align Business Outcomes with a Single Partner

Creating Personalized Dialogue

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Throughout The Entire

Customer Journey

Benefits of Working With A SINGLE

Customer Engagement Marketing Provider

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True Measurement of

Systems Efficiencies

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Fewer Calls,

Easier Management

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Integrated Providers =

Cost Savings

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More Flexibility

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Less Chance For

Incompatibilities And

Unforeseen Conflicts

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More Time To Spend On

Customers

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Enhanced Customer

Experience

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Data

Analytics

Direct Marketing Contact Center Social eCommerce Fulfillment Creative

Services

Event Management

Use a Single Provider that Combines the

Essential Elements Of Marketing:

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Less is More!

Thank you! Read the original article at http://bit.ly/1QDFtKN

sales@dialog-direct.com

www.dialog-direct.com

800.523.5867

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