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By: Cole Williams
Target Audience
• College Students– Age: 21+– Limited Income
• Demographic Concentration– East Lansing– Ann Arbor
Social Media Strategy
Rick’s and Facebook
• Customer Interaction– Birthday’s– Polls
• Facebook Promotions– Advertisements
• $12,500 budget• $1041.66 per month• $34.24 per day
– Giveaways• Black Cards
Rick’s and Twitter
• Promoted Tweets• Pay-per-click• $12,500 budget• $1041.66 per month• $34.24 per day
• Live Tweeting• Trending Hashtags• #RicksEL• #RicksAA
Mobile Media Strategy
• Instagram– Visual representation of Rick’s American Café– Featuring pictures of:• Beverages/food• Customers and staff• Events
• Pay-per-click• $50,000 Budget– $4,166.66 per month– $136.98 per day– $50,000 Budget
• Example keywords:– No cover– East lansing Ricks– Pizza palooza
Measuring Success
• Klout– Facebook– Twitter– Instagram
• Google AdWords– Pay-per-click
Marketing Budget
• $100,000 Budget– Internet Marketing: $50,000• Google AdWords: $50,000
– Interactive Marketing: $25,000• Facebook Advertisements: $12,500• Twitter Promoted Tweets: $12,500
– Traditional Marketing: $25,000• Billboards• Radio Advertisements
Campaign Goals
• Increase revenue for Rick’s American Café • Further improve the reputation of Rick’s
American Café