RFID, Access Control and High Volume Events

October 5, 2016

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Steve Fore «  Director of Event Operations at Vendini

«  Leads the team that supports Vendini festival clients with equipment, ticketing, access control technologies (RFID) and onsite support.

«  Over 20 years experience in high voulme event operations, formerly for Live Nation and Crowdtorch.

«  In his spare time he enjoys cooking, hiking, traveling and of course, hearing more music.

Our Presenter

sfore@vendini.com

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Vendini Festival Customers

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North American Festivals by the numbers

81% Feature Live Music

31% In Towns of 10k or Fewer

72% Have a Corporate Sponsor

2500+ Events/Year in North America

Getting to Know You Getting to Know All About You

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Things to evaluate « Priorities:

–  Improve onsale –  Speed of entry –  Data collection

« Revenue needs

« Desired number of attendees +/-

« Length of event, types of activities, access?

What is RFID?

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Info & Stats

«  Radio Frequency IDentification is a term for technologies that use radio waves for identification

«  Data can be captured for authentication and analysis and devices can be read-only or read-write

«  The RFID market continues to grow and is used across many, many verticals

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Use of RFID tags continues to grow

Projected size of the global market in billion US dollars

Source: Statisca 2016

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RFID Technical and Finanical Advantages « Doesn’t require line of sight

« More durable than barcodes printed on paper, doesn’t wrinkle

«  Isn’t impacted by glare

« RFID wristbands cost as little as $0.80/unit and RFID Laminates as little as $1.20/unit

RFID Benefits

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Patron Experience

« Excitement and involvement before event begins

« Ability for every attendee to get event updates once registered

« Ability to replace lost RFID tickets

« Expedited entry and access

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Sponsorship Opportunities «  Individually brand wristbands

and/or laminates with sponsor logos

«  Provide tokens for VIPS, special perks and experiences

« Work with sponsors to create access to unique festival experiences

Photo Credit: Corey Pudhorodsky

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Branding Reinforcement

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Encourage festivalgoers to share

As part of registering RFID products, you can inspire festivalgoers to use Social Media to promote your event and drive friends to buy tickets directly through a Facebook link

Access Control

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Access Control «  Helps organize and manage entry/exit of

–  Attendees by ticket types –  Vendors/Volunteers/Media –  Talent/Artists –  Security

«  Provides a reliable solution to deal with patron-related issues such as lost/stolen tickets, wristband questions, etc.

«  Lets data be captured for analysis

«  Prevents ticket fraud

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«  Evaluate busiest vs. slowest scanning points in your festival to allocate staff and volunteers

Real-time reporting «  Review how many credentials

have been allocated vs. actually issued to see how many people are still expected

«  Review capacity limits around VIP, Hospitality, etc. areas

«  Predict parking, camping and exit point needs

What’s next?

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Things to consider «  RFID activation, fulfillment and shipping « Mobile box office tools to access relevant patron data «  Access control for back of the house staff and volunteers « Onsite support – Internet and Wi-Fi, especially for new sales

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What the future holds

« More flexibility for tokens and cashless payments

« Gamification

« More possibilities for interaction with smart phone apps

http://kickassfestivals.com

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Who is Vendini?

Vendini’s mission is to make the business of live events simple.

Vendini designed an all-in-one solution so organizations can promote events, sell more tickets, increase donations, cultivate relationships with patrons, fans and community members, streamline logistics and have time to focus on event goals.

www.vendini.com