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Retail Management : Adopt A Store
Group-1 Anuv Jain D011 Aruna S. D013
Kinjal Vyas D019 Ritika Gandhi D037 Stuti Kathuria D049
HAIKO
SUPERMARKET
Introduction
Started in 1999 Hiranandani Group Stand – alone community store Awards & Recognition
Retail Format & Working Hours
RETAIL FORMAT • Stand – alone Supermarket
WORKING HOURS • 7:30 A.M. – 10:00 P.M.
Location
5
Haiko Place, Central Avenue, Hiranandani Gardens, Powai Mumbai-400076
External Facilities
SecurityExternal Space for Festivities
Parking
Competitive Strategy
Emphasis on Quality and Product Assortment
Customer Service Standards
Haiko Farms
Destination store
Location
Utilization of outer space
Online space
Target Market
Middle & Upper Class Urban Customers
Residents of Powai and nearby locations
Foreign Expats
Customer Survey!!
The store layout makes it convenient for customers to move around and
find what they want
26%
49%
21%
2%2%
12345
1 – Strongly Disagree 5 – Strongly Agree
The store provides good quality merchandise as its in-store
brands (private labels)
18%
51%
28%
4%
12345
1 - Strongly Disagree 5 - Strongly Agree
The store has a good choice of brands in the category of
merchandise that it deals with
23%
51%
25%
2%
12345
1 – Strongly Disagree 5 – Strongly Agree
The store operating hours are convenient for the shoppers
34%
54%
8%
2%2%
12345
1 – Strongly Disagree 5 – Strongly Agree
Age
Above 60
46 -‐ 60
31 -‐ 45
15 -‐ 30
0 10 20 30 40
Gender51 % Female : 49 % Male
Average no. of family members4
Distance between Supermarket & House
75 % - Less than 2 kilometers
SHOPPERS STOP
Introduction
Shoppers Stop is an Indian retailing company promoted by the K Raheja Corp Group, started in the year 1991 with its first store in Andheri, Mumbai.
Retail format and Working hours
Retail format – Departmental store
Working hours – 8:30am to 9:30/10pm
Location and External facilities Location: JVPD scheme next to CHANDAN
External facilities
Theatre
Restaurants
Electronic stores
Cafés etc.
Competitors
Lifestyle
Westside
Brand retail outlet eg. Jack Jones, Tommy, Only etc.
Competitive advantage
Catering to upper class
Started in 1991 its better established than lifestyle which started in 1999
More stores 74 stores as compared to 43 of lifestyle.
Choice – various brands to choose from
Advantage of compliments – complimentary products eg. Men’s grooming
“Fabindia was founded with the strong belief that there was a need for a vehicle to market the vast and diverse craft traditions of India and thereby help fulfil the need to provide & sustain rural employment.”
One of the largest foreign exchange earner - 16% of total exports.
Fabindia Overseas Pvt. Ltd.
Indian Chain Store.
Established 1960 - John Bissell.
Today - 191 stores across India and abroad.
Countries- India, Bhutan, Malaysia, Italy, Mauritius, U.A.E, Singapore, Nepal
Garments, furnishings, fabric, ethnic products.
USP: Handmade products by craftsmen across rural India.
Introduction
This provides modern mass production to satisfy the demand of the public.
Some larger factory buildings have been built where the products are made by Indian women using sewing machines.
Block printing.
LocationAddress: Plot No. 16, Junction of Samarth Ramdas Marg & Gulmohar
Cross Road No. 12
Benefits:
1. Located inside a residential building. 2. Numerous residential localities around. 3. Student population residing. 4. Hostels. 5. Prominent location. 6. Chemist store below.
Store Format
Speciality Store: A small retail outlet that focuses on selling a particular product range and associated items.
Most specialty store business operators will maintain considerable depth in the type of product that they specialise in selling, usually at premium prices, in addition to providing higher service quality and expert guidance to shoppers.
Security & External facilitiesGuard at the gate.
Guards around the store.
Check identity of outsiders before revealing information.
No bag check/bag deposit when you enter.
External facilities: The entire store from the exterior is covered with Fabindia posters. Signage.
Store facts
Area: 2100 square feet
Open hours: 11am - 9 pm
Number of workers: 8 helpers + 1 manager + 2 at payment counter.
Footfall on weekdays - 45 to 50 people
Footfall on weekends - 70 people
What does Fabindia deal in?
Target Customer
Initial focus - providing an Indian experience to the foreign buyers.
80’s - realised untapped market among the upper and higher middle class.
90’s - upwardly mobile consumers in metros who like Indian prints.
Now - Tier2 and Tier3 cities. College going youth & professionals, people who want to spend more for comfortable branded clothing.
Competitive Advantage
Differentiable products
Brand recognition and loyalty
Partnering with suppliers
In house manufacturing
Price trends setters
Different categories of stores
Customer loyalty
Diverse product mix
Other competitors nearby - Shopper’s Stop (personal care), Alfa Stores (home products).
stores
Introduction The iconic Alfa stores are all together a one stop solution for shopping “Genuine & Good Quality products at Competitive Rates for past many years, of leading International & Local brand consumer’s durables and consumables.” Most of their products are imported and their business has been around for 20 years. It is rumoured to have a single owner and some minority partners but their names are a mystery.
IntroductionThey provide wide range of products in the following categories:
1. Electronics 2. Mobiles & Accessories 3. Cosmetics 4. Food Products 5. Crockery & Showpieces 6. Baby Products 7. Stationery 8. Toys, Gaming Consoles & Accessories 9. Bed & Bath Collection 10. Travel Bags & Accessories 11. Menswear 12. Personal Care 13. Grooming Accessories 14. Health & Hygiene Products
Retail format and working hours
The Retail Format is Departmental Store.
All stores are spread out and not in one enclosed space but roughly each of them should be around 3000 sq ft.
Working hours- 10:00 am to 10:00 pm
Location and external facilities
It is located in Irla Market.
Advantages:
• It automatically gets a lot of crowd not only from the people visiting the market but also from the residential area in and around Irla.
• All of its stores are located in the same area which makes it possible for them to send their customers to the right store.
External Facilities : Signage, ATM , Bus Stop, Parking, Petrol Pump, Restaurants, Medical Stores, Hospitals.
Unique Features of Alfa – The Differentiating Factors
Alfa
Cash Payment
Token System
Packing and Wrapping
Single Brand Name
Target Group & Buying Behaviour
Upper Middle Class : Exclusive Brands at the best prices
Competitive Analysis
Alfa
Alfa 1 Alfa 2 Alfa 3 Alfa 4 Alfa 5
Thank You! :)
