Embed Size (px)
Citation preview
Report date: August, 15th 2013
Creator: Nusaresearch team
REPORT ON INTEREST OF
SEQUEL MOVIE IN
INDONESIAResearch time: 12th – 21th July 2013
Based on Nusaresearch’s panelist
A. Executive summary
A – General sequel movie’ watching data
[1] Going to cinema in once a month
• Most respondents go to cinema in once a month (27.8%), followed by less than 1 time/ month and 2-3 times/
month which respectively account for 24.1 % and 23.9 %.
• Not as a male group, 2.7 % female go to cinema in 2-3 times/week. Once a week for 16.9 %. For male
respondents, 6.6 % male go to cinema 2-3 times/week and once a week for 21.4 %.
[2] 36.7 % watch sequel movie in less than 1 time/month
• Frequency of watching sequel movie at cinema is less than once a month (36.7%), followed by once a month and
2-3 times/ month which respectively account for 30.8 % and 18.8 %.
• Both male and female are watching sequel movie at cinema in less than 1 time/ month, which respectively account
33.6 % and 40.6 %.
[3] Action movie as a favorite genre sequel movie• Most of respondents choose an action movie as a favorite genre of sequel movie (82.0 %), adventure and comedy
are followed (60.0 % and 45.3 %).
• Action movie becomes a favorite genre of sequel movie both for male and female, which respectively account 88.6
% and 74.0 %.
[4] 89.0 % respondents know Harry Potter• Harry Potter (89.0 %) becomes the first type of sequel movie known, then followed by Transformers (88.8 %) and
Iron Man (86. 9%).
• For female, they choose Harry Potter series as a known sequel movie and Transformers by male, which
respectively account for 93.6 % and 87.5 %.
A. Executive summary
[5] Iron Man belongs to Top 3• Top 3 sequel movie that has ever watched consists of Harry Potter, Transformers and Iron Man. Which
respectively account 77.6 %, 73.5 % and 70.2 %.
• Most of male respondents have ever watched Transformers (76.4 %). Different with male, female respondents
have their own choice which is Harry Potter for 83.1 %.
[6] Harry Potter is the most preferred sequel movie• Most respondents choose Harry Potter as a favorite or the most preferred type of sequel movie, which respectively
acoount 77.6 %.
• 24.7 % male respondents choose Fast and Furious as a favorite or most preferred type of sequel movie. The
second position belongs to Iron Man and Harry Potter (15.5 %). For female, Harry Potter still become the most
preferred type for female respondents (29.7%).
[7] A huge reason is being curious with next story• Being curious with next story (72.2 %) can affect respondents to like sequel movie, the second reason is
appearing new plot which is more interesting (67.6 %).
• Due to being curious with next story, both male or female has a similar reason to like sequel movie (69.0 % and
76.3 %).
[8] 56.5 % accompanied by family• Most respondents were accompanied by their family while watching sequel movie (56.5 %). Followed by friends
and boyfriend/ girlfriend which respectively account 56.3 % and 34.5 %.
• Most of male respondents were accompanied by family (56.5 %), otherwise female respondents were
accompanied by friends (61.2 %).
A. Executive summary
[9] Rarely after 23.00• Mostly, the respondents usually watch sequel movie at 19.01 – 21.00 (62.7 %) and rarely after 23.00 (5.3 %).
• There’s a similar time between male and female respondents. Most of them watch sequel movie at 19.01 – 21.00
(64.6 % and 60.3 %) and rarely after 23.00 (6.6 % and 3.7 %).
[10] Common price is started from Rp 50,0001 – Rp 150,000• 55.9 % the expenditure for watching movie per month is started from Rp 50,001 – Rp 150,000 commonly.
• 50.9 % for male and 62.1 % for female pay from Rp 50,001 – Rp 150,000 commonly and pay more than Rp
350,000 rarely.Which respectively account for male (3.7 %) and female (2.3 %).
[11] There’s no difference between male and female• Popcorn still become a popular snacks among all of respondents. 53.1 % for male and 58.4 % for female.
• 55.5 % of all respondents usually consume popcorn while watching movie. Otherwise Nachos is in last choice for
0.4 %.
A. Executive summary
B – Source of information
[1] An important source is from electronic media• 75.5 % respondents know about new sequel movie’s information from electronic media. Followed by
advertisement for 61.4 % and social media for 54.3 %.
• No difference between male and female respondents. Electronic media still become an important source for giving
an update information about new sequel movie. For male (73.4 %) and female (78.1 %).
B. Research information
Research method : Quantitative Research – Online
Timing : 12th – 21th July 2013
Sample size : 490 (male 271, female 219)
Research area : Nationwide
Target : Male & Female aged 17 years old and over
which interested with sequel movie
Research objectives : Explore the interest of sequel movie in Indonesia
Sampling method : Internet sampling
C. Research findings1. General sequel movie watching
data2. Source of information
1. Frequency of going to cinema
Most respondents go to cinema in once a month (27.8%), followed by less than 1 time/ month and 2-3 times/ month
which respectively account for 24.1 % and 23.9 %.
Going to cinema in once a month
[Figure 1.1] Frequency of going to cinema
Q. How often do you go to cinema for watching movie? [SA] Based n= 490
4,9
19,4
23,9
27,8
24,1
0,0
5,0
10,0
15,0
20,0
25,0
30,0
2-3 times/ week Once a week 2-3 times/ month Once a month Less than 1 time/month
Unit: %
1. Frequency of going to cinema2.7 % female go to cinema in 2-3 times/week
Not as a male group, 2.7 % female go to cinema in 2-3 times/week. Once a week for 16.9 %. For male respondents,
6.6 % male go to cinema 2-3 times/week and once a week for 21.4 %.
[Figure 1.2] Frequency of going to cinema – By Gender
Q. How often do you go to cinema for watching movie? [SA] Based n= 490
Unit: %
6,6
21,425,5 24,0 22,5
2,7
16,9
21,932,4
26,0
0,0
10,0
20,0
30,0
40,0
50,0
60,0
2-3 times/ week Once a week 2-3 times/month
Once a month Less than 1time/ month
Male Female
2. Frequency of watching sequel movie at cinema
Frequency of watching sequel movie at cinema is less than once a month (36.7%), followed by once a month and 2-
3 times/ month which respectively account for 30.8 % and 18.8 %.
36.7 % watch sequel movie in less than 1 time/month
Q. How often do you watch sequel movie at cinema? [SA] Based n= 490
2,9
10,8
18,8
30,8
36,7
0,0
5,0
10,0
15,0
20,0
25,0
30,0
35,0
40,0
2-3 times/ week Once a week 2-3 times/ month Once a month Less than 1 time/month
[Figure 2.1] Frequency of watching sequel movie at cinema
Unit: %
2. Frequency of watching sequel movie at cinema
Both male and female are watching sequel movie at cinema in less than 1 time/ month, which respectively account
33.6 % and 40.6 %.
Frequency between male and female are quite similar
Q. How often do you watch sequel film at cinema? [SA] Based n= 490
[Figure 2.2] Frequency of watching sequel movie at cinema – By Gender
Unit: %
2-3 times/week
Once a week2-3 times/
monthOnce amonth
Less than 1time/ month
Male 4,1 11,8 22,5 28,0 33,6
Female 1,4 9,6 14,2 34,2 40,6
0,0
5,0
10,0
15,0
20,0
25,0
30,0
35,0
40,0
45,0
3. The preferred genre of sequel movie
Most of respondents choose an action movie as a favorite genre of sequel movie (82.0 %), adventure and comedy
are followed (60.0 % and 45.3 %).
Action movie as a favorite genre sequel movie
Q. What kind of sequel movie do you like? [MA] Based n= 490
38,4
82,0
39,245,3
38,0
60,0
28,0
1,2
Drama Action Thriller Comedy Horror Adventure Comic Other
[Figure 3.1] The preferred genre of sequel movie
Unit: %
3. The preferred genre of sequel movie
Action movie becomes a favorite genre of sequel movie both for male and female, which respectively account 88.6
% and 74.0 %.
Male and female choice are quite similar.
Q. What kind of sequel movie do you like? [MA] Based n= 490
[Figure 3.2] The preferred genre of sequel movie – By Gender
Unit: %
Drama,22.5
Action,88.6
Thriller,34.3
Comedy,43.9
Horror,39.9
Adventure; 63,1
Comic,22.9
Other,1.1
Drama,58.0
Action,74.0
Thriller,45.2Comedy,
47.0
Horror,35.6
Adventure,56.2
Comic,34.2
Other,1.4
Male Female
4. Types of sequel movie known
Harry Potter (89.0 %) becomes the first type of sequel movie known, then followed by Transformers (88.8 %) and
Iron Man (86. 9%).
89.0 % respondents know Harry Potter
Q. What kind of sequel movie do you know below? [MA] Based n= 490
86,978,2
68,8
89,0
24,5
39,2
19,6
81,4
40,6
88,8
70,8 66,7
38,4
66,1
1,4
[Figure 4.1] Types of sequel movie known
Unit: %
4. Types of sequel movie known
For female, they choose Harry Potter series as a known sequel movie and Transformers by male, which
respectively account for 93.6 % and 87.5 %.
Harry Potter and Transformers become a well-known sequel movie
Q. What kind of sequelmovie do you know below? [MA] Based n= 490
[Figure 4.2] Types of sequel movie known – By Gender
Unit: %
Ironman
Twilight
Batmanbegins
Harry
potter
TheHunger
Games
Paranormal
Activity
Insidious
Fastandfurio
us
Startrekintodarkness
Transfor
mers
TheAmazingspiderman
Residentevils
TheExpendables
TheAvenger
s
Other
Female 89,5 88,6 70,8 93,6 31,1 45,2 23,7 81,3 47,0 90,4 64,8 63,5 33,3 64,4 2,7
Male 84,9 69,7 67,2 85,2 19,2 34,3 16,2 81,5 35,4 87,5 75,6 69,4 42,4 67,5 0,4
5. Types of sequel movie that has ever watched
Top 3 sequel movie that has ever watched consists of Harry Potter, Transformers and Iron Man. Which
respectively account 77.6 %, 73.5 % and 70.2 %.
Iron Man belongs to Top 3
Q. What kind of sequel movie have you ever watched? [MA] Based n= 490
70,263,3
46,1
77,6
13,9
22,7
11,8
69,8
15,3
73,5
52,045,7
26,1
43,1
1,4
[Figure 5.1] Types of sequel movie who has ever watched
Unit: %
5. Types of sequel movie who has ever watched
Most of male respondents have ever watched Transformers (76.4 %). Different with male, female respondents
have their own choice which is Harry Potter for 83.1 %.
76.4 % male has ever watched Transformers
Q. What kind of sequel movie have you ever watched? [MA] Based n= 490
[Figure 5.2] Types of sequel movie who has ever watched – By Gender
Unit: %
Ironman
Twilight
Batmanbegins
Harry
potter
TheHunger
Games
Paranormal
Activity
Insidious
Fastandfurio
us
Startrekintodarkness
Transfor
mers
TheAmazingspiderma
n
Residentevils
TheExpendab
les
TheAvengers
Other
Male 73,4 55,7 49,1 73,1 11,1 18,8 10,0 72,3 13,7 76,4 57,6 51,3 32,5 49,4 0,4
Female 66,2 72,6 42,5 83,1 17,4 27,4 14,2 66,7 17,4 69,9 45,2 38,8 18,3 35,2 2,7
6. The most preferred type of sequel movie
Most respondents choose Harry Potter as a favorite or the most preferred type of sequel movie, which respectively
acoount 77.6 %.
Harry Potter is the most preferred sequel movie
Q. What kind of sequel movie do you like most? [SA] Based n= 490
70,263,3
46,1
77,6
13,9
22,7
11,8
69,8
15,3
73,5
52,045,7
26,1
43,1
1,4
[Figure 6.1] The most preferred type of sequel movie
Unit: %
6. The most preferred type of sequel movie
24.7 % male respondents choose Fast and Furious as a favorite or most preferred type of sequel movie. The second
position belongs to Iron Man and Harry Potter (15.5 %). For female, Harry Potter still become the most preferred
type for female respondents (29.7%).
24.7 % for Fast and Furious by male respondents
Q. What kind of sequel movie do you like most? [SA] Based n= 490
[Figure 6.2] The most preferred type of sequel movie – By Gender
Unit: %
Ironman
Twilight
Batmanbegins
Harry
potter
TheHung
erGam
es
Paranormal
Activity
Insidious
Fastandfurio
us
Startrekintodarkness
Transfor
mers
TheAmazingspiderma
n
Residentevils
TheExpendab
les
TheAvengers
Other
Female 7,3 22,4 2,3 29,7 2,3 0,9 1,8 14,2 0,0 6,8 3,2 4,6 1,8 1,8 0,9
Male 15,5 8,9 0,7 15,5 0,0 1,1 0,4 24,7 1,5 13,3 4,1 6,3 3,3 4,8 0,0
7. The reason to like sequel movie
Being curious with next story (72.2 %) can affect respondents to like sequel movie, the second reason is appearing
new plot which is more interesting (67.6 %).
A huge reason is being curious with next story
Q. Please indicate the reason why do you like sequel movie? [MA] Based n= 490
46,3
31,8
36,9
54,1
21,4
67,6
72,2
20,6
44,3
0,8
Famous actor/actress
Great film director
Based on best seller novel/books
Fascinating synopsis
Additional character appears
New plot more interesting
Being curious with next story
Original soundtrack by famous singer
Good shooting location
Other
[Figure 7.1] The reason to like sequel movie
Unit: %
7. The reason to like sequel movie
Due to being curious with next story, both male or female has a similar reason to like sequel movie (69.0 % and
76.3 %).
Similar reason for male and female respondents
Q. Please indicate the reason why do you like sequelmovie? [MA] Based n= 490
[Figure 7.2] The reason to like sequel movie – By Gender
Unit: %
46,5
34,3
25,8
50,9
25,5
66,1
69,0
18,5
46,9
0,7
46,1
28,8
50,7
58,0
16,4
69,4
76,3
23,3
41,1
0,9
Famous actor/actress
Great film director
Based on best seller novel/books
Fascinating synopsis
Additional character appears
New plot more interesting
Being curious with next story
Original soundtrack by famous singer
Good shooting location
Other
Male Female
8. People who accompany while watching sequel movie
Most respondents were accompanied by their family while watching sequel movie (56.5 %). Followed by friends
and boyfriend/ girlfriend which respectively account 56.3 % and 34.5 %.
56.5 % accompanied by family
Q. Please indicate with whom you watch sequelmovie at cinema together? [MA] Based n= 490
2,7
56,5
56,3
34,5
26,9
2,0
Alone
Family
Friends
Boyfriend/girlfriend
Collegues
Other
[Figure 8.1] The reason to like sequel movie
Unit: %
8. People who accompany while watching sequel movie
Most of male respondents were accompanied by family (56.5 %), otherwise female respondents were accompanied
by friends (61.2 %).
Different choice based on gender
Q. Please indicate with whom you watch sequel movie at cinema together? [MA] Based n= 490
[Figure 8.2] The reason to like sequel movie – by Gender
Unit: %
3,3
56,5 52,435,4
24,0
1,1
1,8
56,6 61,2
33,3
30,6
3,20,0
20,0
40,0
60,0
80,0
100,0
120,0
Male Female
9. Timing of watching sequel movie
Mostly, the respondents usually watch sequel movie at 19.01 – 21.00 (62.7 %) and rarely after 23.00 (5.3 %).
Rarely after 23.00
Q. When do you usually watch sequel movie at cinema? [MA] Based n= 490
18,8
29,833,7
62,7
26,3
5,3
12.00 - 15.00 15.01 - 17.00 17.01 - 19.00 19.01 - 21.00 21.01 - 23.00 After 23.00
[Figure 9.1] Timing of watching sequel movie
Unit: %
9. Timing of watching sequel movie
There’s a similar time between male and female respondents. Most of them watch sequel movie at 19.01 – 21.00
(64.6 % and 60.3 %) and rarely after 23.00 (6.6 % and 3.7 %).
Similar time between male and female
Q. When do you usually watch sequel movie at cinema? [MA] Based n= 490
[Figure 9.2] Timing of watching sequel movie – By Gender
Unit: %
12,5
25,831,0
64,6
32,8
6,6
26,5
34,737,0
60,3
18,3
3,7
12.00 - 15.00 15.01 - 17.00 17.01 - 19.00 19.01 - 21.00 21.01 - 23.00 After 23.00
Female
Male
10. Expenditure for watching movie
55.9 % the expenditure for watching movie per month is started from Rp 50,001 – Rp 150,000 commonly.
Q. How much do you pay for watching movie in a month? [SA] Based n= 490
12,2
55,9
23,9
4,93,1
0
10
20
30
40
50
60
Less than Rp 50.000
From Rp 50.001 - Rp
150.000
From Rp. 150.001 - Rp
250.000
From Rp 250.001 - Rp
350.000
More than Rp 350.000
[Figure 10.1] Expenditure for watching movie
Unit: %
Common price is started from Rp 50,0001 – Rp 150,000
10. Expenditure for watching movie
50.9 % for male and 62.1 % for female pay from Rp 50,001 – Rp 150,000 commonly and pay more than Rp
350,000 rarely.Which respectively account for male (3.7 %) and female (2.3 %).
Similar common price for male and female
Q. How much do you pay for watching movie in a month? [SA] Based n= 490
[Figure 10.2] Expenditure for watching movie – By Gender
Unit: %
11,4
50,9
28,8
5,2
3,7
13,2
62,1
17,8
4,6
2,3
Less than Rp 50.000
From Rp 50.001 - Rp 150.000
From Rp. 150.001 - Rp 250.000
From Rp 250.001 - Rp 350.000
More than Rp 350.000
Male Female
11. Snacks are usually consumed
55.5 % of all respondents usually consume popcorn while watching movie. Otherwise Nachos is in last choice for
0.4 %.
Popcorn is a favorite snacks
Q. What kind of snacks you usually eat while watching movie? [SA] Based n= 490
55,5
32,2
0,4
0,6
3,7
1,2
6,3
Popcorn
Snack
Nachos
Sandwich
Cookies
Other
Do not eat anything
[Figure 11.1] Snacks are usually consumed
Unit: %
11. Snacks are usually consumed
Popcorn still become a popular snacks among all of respondents. 53.1 % for male and 58.4 % for female.
There’s no difference between male and female
[Figure 11.2] Snacks are usually consumed – By Gender
Unit: %
Q. What kind of snacks you usually eat while watching movie? [SA] Based n= 490
Popcorn Snack NachosSandwic
hCookies Other
Do noteat
anything
Male 53,1 34,7 0,4 0,7 4,4 0,4 6,3
Popcorn Snack NachosSandwic
hCookies Other
Do noteat
anything
Female 58,4 29,2 0,5 0,5 2,7 2,3 6,4
C. Research findings1. General sequel movie watching’s
data2. Source of information
12. Source of sequel movie information
75.5 % respondents know about new sequel movie’s information from electronic media. Followed by
advertisement for 61.4 % and social media for 54.3 %.
An important source is from electronic media
Q. How could you know about the new sequel movie's information? [MA] Based n= 490
51,0
31,8
54,348,0
20,0
61,4
75,5
15,318,2
0,8
[Figure 12.1] Source of sequel movie information
Unit: %
12. Source of sequel movie information
No difference between male and female respondents. Electronic media still become an important source for giving
an update information about new sequel movie. For male (73.4 %) and female (78.1 %).
There’s a similar source between male and female
Q. How could you know about the new sequel movie's information? [MA] Based n= 490
[Figure 12.2] Source of sequel movie information – By Gender
Unit: %
52,8
30,6
48,7
43,9
19,9
57,9
73,4
15,9
17,3
0,7
48,9
33,3
61,2
53,0
20,1
65,8
78,1
14,6
19,2
0,9
Web online
Magazine
Social media
Friends
Family
Advertisement
Electronic media
Boyfriend/girlfriend
Collegues
Other
Male
Female
D. Respondent information
D. Respondent information
55.2
44.8
Male Female
85,9
13,8
0,20,0
20,0
40,0
60,0
80,0
100,0
Western Middle Eastern
Region
24,0
6,3
16.7
14,7
3,3
0.2
28.5
6.3
student
Proffesional
Management staff
Entrepreneur
unemployment
Retired
Employee
Other
JobUnit: %
Unit: %
Unit: %
PT. Nusaresearch is 100% Japanese invested. Our main professions are ‘Online market research’, ‘Web
creative’ and ‘Web marketing’. Online research is conducted based on Nusaresearch – our actively
managed over 28,000 members panel with various segmentations across Indonesia.
FOR FURTHER INQUIRIES, PLEASE CONTACT:
PT. Nusaresearch
» Address: 21H, Grand Slipi Tower, Jl. S. Parman Kav. 22 - 24, Slipi, Jakarta Barat 11480,
Jakarta, Indonesia
» Office phone: +62 21 29022227 Fax: +62 21 29022244
» Email: [email protected]
» Website: http://nusaresearch.com
The copyright of this report belongs to PT. Nusaresearch. The results (analyzing, wording, data, tables and
graphs) of this survey can be publicly used, but must be cited and sourced from PT. Nusaresearch (also
include its website address http://nusaresearch.com).
