Remarketing facts that can recharge your PPC Campaign
Strategy
Remarketing facts that can recharge your PPC Campaign
Strategy
By and large, advertisers have yet to understand the power of
Remarketing. For those not in the know, Remarketing refers to a
clever way of connecting to visitors who have not made an enquiry
or purchase on their first visit.
Adopting this strategy means positioning targeted ads to the
audience, who previously, have visited your website. Those who
consider Remarketing less effective or do it the wrong way, have a
poor understanding about its amazing power. Allow us to present 10
Remarketing facts that could supercharge yourPPC campaign
strategy.
Overview
Advertisers having a negative attitude of Remarketing, have a
conservative attitude. They focus only on membership duration and
frequency capping guidelines on their websites, for their visitors.
They say it is particularly done to avoid offending potential
customers.
In Remarketing there is no frequency capping consideration.
Advertisers who support Remarketing have seen that the conversion
rates increase when people see ads within Remarketing Ad campaigns.
It is true the click through rates decrease over time. But people,
who click your Ad after watching it a few times, are more likely to
purchase.
You need to understand that there is lot of stuff happening in
peoples lives. Remarketing gives people a gentle reminder to finish
what they started on your website. Besides, it also reinforces your
brand message every time they see your Ad. Through Remarketing,
people get an opportunity to know your brand better and start
trusting you. Finally, when they have that free moment or strong
desire for your products and services, they are more inclined to do
business with you.
Conversion Rates increase over time
Advertisers against a Remarketing strategy, always mention the
Creep factor that relates to Ad fatigue. We certainly dismiss this
theory. It is understandable that people can completely ignore your
Ads if they do not like them. Also, if they were dumb, they would
not bother clicking your ads. There is an easy way to determine the
Ad fatigue aspect.
According to marketing experts, Ad fatigue refers to a human
behavior which says that the more often a person sees an Ad, the
lesser is the likelihood of that person clicking the Ad. It is said
that people get tired of seeing an Ad repeatedly. It is also said
that Ad fatigue will grow at a faster rate if people are annoyed or
mad at your Ads. A research was conducted about Ad fatigue on
Remarketing Ads and non-marketing Display Ads. The results showed
the Ad fatigue for Remarketing Ads was half in comparison to
non-marketing display ads. One of the Remarketing facts also states
that people seem twice as interested in Remarketing ads, compared
to regular display ads and the comparison rate in Remarketing ads
is also higher. This tells us the truth that the Ad fatigue is
overblown.The Ad fatigue aspect is overblown
Search Ads can be more expensive. Some keywords can cost your
$50 or more per click. Display and social Remarketing ads can cost
2-100 times less. As mentioned earlier Remarketing ads offer higher
conversion rates, which means higher ROI.They are ridiculously
cheap
Remarketing Ads are not limited to social marketing or display
ads. They can also be combined with user context like device,
location, browsing history that makes a powerful combination. On an
average, Remarketing Ad campaigns have 2 times higher CTR; 50%
lower CPC and double conversion rates than regular Ad campaigns.Not
limited to Display ads and Social Marketing ads
Remarketing focuses on targeting people who have visited your
website. However, it does not make sense to target every visitor,
assuming he/she is interested in your products and services. The
fact is, only 2 4% of the Remarketing pool will convert into actual
leads and sales. The word super Remarketing means it encourages you
to filter the Remarketing cookie pool based on social media
demographics such as job titles, events, life, interest and even
purchase history. Currently, super Remarketing is only supported by
Twitter and Facebook.Super-Remarketing on Twitter and Facebook
makes Remarketing 10-100 times powerful
There is no doubt that Search Ads offer higher conversion rates
but that does not make display Remarketing ads less popular.
Remarketing Ads work so well because it considers the past browsing
history of the person and uses a predictive algorithm to judge
future commercial activities. The fact is you are targeting the
same people who are searching on Google but at a later time.Display
ads are not far behind than Search Ads in terms of Conversion
Rates
There is no doubt that Remarketing is a powerful branding tool.
Search Ads and organic listings have one small issue. They dont
support logos and have limited character space and you cannot build
a brand using tiny text ads. Display marketing is a fantastic brand
building tool, as it allows you to use creative magic that is loved
and remembered by people. Remarketing campaigns offer several
advantages toPPC campaigns. Recent results have shown an
advertising company saw 50% increase in repeat visitors, increase
on site time by whopping 300% and the conversion grew by 51%.
Remarketing made SEO, 7 times more effective and pitched the brand
to interested consumers, encouraging them to take the right
decision.Powerful Branding Tool
Earlier conversion optimization was based on the conventional
notion of a marketing funnel. Today, you dont have to go from
clicks to conversions. InRemarketingcampaigns, potential customers
can enter at any point and never leave. The ability to make
attractive and amazing display ads allows the advertiser to impress
the customer in a stronger and faster way. TheRemarketingstrategy
also eliminates the conventional marketing funnel which is slow in
todays times.
Remarketinghas become an essential component for social media,
paid search and content marketers. There is no doubt it can
supercharge yourPPC Campaignand give you results beyond your
imagination.Powerful CRO Tool
Activ Eight Dimensions Pvt. Ltd.Address: Capri 1st Floor, Opp.
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022-61232121Email: [email protected]: www.aed.in
