Relationship Marketing

Relationship Marketing

Valerie Pugsley Inspired Strategic Solutions ISSolutions4u.com

Relationship marketing focusing on relationships, loyalty and retention

Transactional Marketing focusing on one-time transactions using

push marketing and hard sell tactics.


VERSUS

Gartner Group statistics say that 80% of your

company’s future revenue will come from just 20% of your existing

customers.


Every 5% increase in customer retention can increase a

company's annual profits from at least 25% to as much as

125%, while at the same time reducing 10% of marketing

costs.


Benefits of Relationship Marketing:



Create KLT Factor (Know, Like & Trust)



Create KLT Factor (Know, Like & Trust)Customer Loyalty & Retention



Create KLT Factor (Know, Like & Trust)Customer Loyalty & RetentionStay Top of Mind



Create KLT Factor (Know, Like & Trust)Customer Loyalty & RetentionStay Top of MindMore Word of Mouth Referrals



Create KLT Factor (Know, Like & Trust)Customer Loyalty & RetentionStay Top of MindMore Word of Mouth ReferralsIncreased Orders & Revenue



Create KLT Factor (Know, Like & Trust)Customer Loyalty & RetentionStay Top of MindMore Word of Mouth ReferralsIncreased Orders & RevenueCustomer Feedback and Ideas



Keep in mind

In Relationships either party can initiated an interaction,

but both parties have to participate in order to create

a relationship. Be sure to listen to your community.


An existing customer will spend 33% more than a new

customer to buy your product/service.

Don't be like most businesses and spend 80% of your marketing budget

on customer/client/patient acquisition.


Brain Storming This for Your Business:


What's Value of the Tasks $10 $100 $1000 $10,000

????

QUESTION andANSWER

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