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REASONS TO SELECT PROMOTIONAL GIFTS AND SOME
GIFTING IDEAS
We are living in an era where competition is unavoidable and every product has its close substitutes available in nearly the
same price. In such a scenario the need of advertising the product becomes very
important as people will purchase your products only when they can identify you
distinctly in the market.
When advertisement is concerned you need to make a separate budget for them as print and electronic advertisements as quite costly with the amount of impact
which cannot be assessed. This is the time when promotional gifts and promotional
products come into rescue.
WHAT DO PROMOTIONAL GIFTS DO?
1. It promotes the name of your company with brand name written on them. They make your logo popular in the market so that people can identify
you easily.
2. They reach directly to the customers which you target. Unlike advertisements, promotional gifts can be given to target
groups, for example if you are promoting baby food you can gift promotional items to the patients and parents or a child care clinic or even a nursery school. It will not
go in vain.
3. Durable promotional gifts work better than advertisements as unlike advertisements, products will stay for
long with the people and remind them about your company every time they
use the product or see it.
4. Promotional gifts are the best when you want to communicate a message, it may be about a campaign or a product.
This is useful because people love to receive gifts of any form and there is a
sense of liability that makes them follow it.
5. They are less expensive than electronic advertisement. The budget is
up to you. You can choose a small product which will be cheap or even a
costly product. There is something that suits your budget.
6. You can attract people towards your campaign through a two part promotional gift - one part will be
given in advance and the other part at the campaign location.
There are various promotional gifts to choose from. With proper quality and planning they will guide you to success. One thing that is
required is durability of the product as that is directly proportional to the durability of your
advertisement.
Here are some promotional gift ideas:
1. Promotional Pens
This is a small thing which will definitely be in your budget but the impact is great. Every time the user uses the pen, he or she will see the name or
logo of your company and will think of your company, and that really works.
2. Cups and Mugs
These are also a good gifting idea as they are used on a regular basis and is noticed quite a few times a day.
3. Promotional T-shirts
This works great because not only will the person who wears it but, also the people who sees, will notice your
company.
4. Magnets and Magnetic Calendar
This is something that stays for a long time and people generally keep it in a visible part of the room. This way your
company advertises throughout the year.
5. Promotional Boards
This can be given to an organization like school or office and one board will
serve your need for the total population there. They are useful
enough for updates and every time they will advertise your products.
6. Others
There are other options like mouse pad, wall hanging, key chains, and caps
and as many things as you can think of.
If you are new in a business or an old player in the market who needs a
push, these promotional gift ideas can really do wonders in your life.
If you require any further information, please contact:
NAMEPhone: (61-3) 8645 3000 Email: [email protected] E4, 63-85 Turner Street Port Melbourne, VIC 3207