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TARGET THEM ACROSS DEVICES
MILLENNIAL MOMSARE BUSY AND HAVE TO JUGGLE WORK, FAMILY AND MARRIAGE
THEIR ONLINE ACTIVITIES MIMIC THEIR BUSY LIVES
THEY ARE A CONNECTED GENERATIONSmartphones are the #1 way that Millennial Moms stay connected
to the outside world.
MYTH: MILLENNIALS ARE HARD TO REACHTwo thirds have a positive perception of a native ad if it is high quality
content like an educational video or article.
Because they are multitaskers, it is important to invest across all screens.
PROMOTE RELEVANT, AUTHENTIC CONTENT58% of Millennial Moms feel that it is important for brands to
understand what matters to them as a parent
9MMMillennial Moms
in The U.S.
83%Of New Moms Are Millennials
76%Look Up Recipes
Online
76%Search/Browse
Parenting Communities
69%Pay Bills/Finances
64%Buy Online
$170BSpending Power
90%Of Millennial Moms Own A Smartphone
2+ HoursA Day
Spent On Smartphones
55%Use Their Smartphones While Watching TV
2/3Of Millennial Moms
Are Married
3/4Of Millennial Moms
Are Working
$
03
$
Millennial moms are a prized target. They are the primary decision-makers in their households, and they have a massive amount of purchasing power. More than anything,
they want relevant content targeted to their lifestyle.
MILLENNIAL MOMS ARE A LARGE ANDINFLUENTIAL DEMOGRAPHIC
THEIR INTERESTS ARE SPECIFIC TO THEIR LIFE STAGEThe majority of Millennial Moms look for brands that match their healthy lifestyles,
children’s well-being, marriage and relationships.
When MillennialsBecome Moms
Pinterest Usage
Increases
Of Moms Watch Online Videos While
Watching TV
33%Facebook is the top
social media connection for Millennial Moms
#1
The leading native advertising platform
Sources: Pew Center, 2015; Millennials Come of Age, Experian Marketing 2014, US Census Bureau 2015 Projections;Millennial Marketing 2015, BabyCenter Modern Moms Report 2015
through
presents
Reaching Millennial Moms
Native Advertising
Connect With Them On TheirFavorite Sites