REACHING GLOBAL

AUDIENCES WITH LIVE

STREAMING TECHNOLOGY

A look at Periscope and Meerkat

OMG! WTH? WHAT ARE THESE WORDS?

Meerkat and Periscope allow you to capture and broadcast, live, from your mobile phone onto social media.

CAN’T WE DO THAT ALREADY?

While live streaming technology isn’t new, Periscope and Meerkat put it in the palm of your hand!

Mobility! Reach people faster than before! Meet people where they are!

MEERKAT

Made a splash launching at SXSW

Must signup through Twitter

Comments are easy to see when posted

Users shown at top Easier to see relevant followers

MEERKAT

Easier to start streamingQuality can be questionable

Harder to find (Twitter) friends within the app after Twitter cut off social graphs

Everything you do is reflected on Twitter – likes, comments, etc.

Can now toggle off

PERISCOPE

Bought by Twitter and launched after Meerkat

More traditional layout with tabs at bottom

Can easily follow anyone you follow on Twitter

Better visual experience – both in app and streaming

PERISCOPE

Likes and comments are contained within the app

Have to open a text box to see who’s watching and to comment Difficult to see comments after posted.

Can like whenever – hearts show moments of engagement

Shows performance stats on retention, number views and average viewing time after live stream ends

USAGE

Event marketing Behind the scenesAnnouncementsInterviews

Supplement customer research See how and what they

watchProduct demos / art

toursCan save to camera roll

Celebs British Museum Blanton Museum The Met TV Shows YOU!