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REACH COMMUNITY BROADCASTERSBECOME A CBAA SPONSOR2016
About the CBAAAS AN INTERNATIONALLY RECOGNISED, NOT-FOR-PROFIT CULTURAL ORGANISATION, THE COMMUNITY BROADCASTING ASSOCIATION OF AUSTRALIA (CBAA) CHAMPIONS COMMUNITY BROADCASTING BY BUILDING STATIONS’ CAPABILITY AND BY CREATING A HEALTHY ENVIRONMENT FOR THE SECTOR TO THRIVE.
The CBAA is the lead sector organisation with membership representing approximately 85% of licensed community radio stations including stations from all sub-sectors, communities of interest and licence types. Our work falls into these two key areas:
• Growing stations’ capability - From webinars, conferences and events through to initiatives like the Australian Music Radio Airplay Project (Amrap), the Community Radio Network and the Digital Radio Project and resources like our resource library, the CBAA works with radio stations to ensure they are capable and sustainable. The CBAA is the go-to source for information, knowledge and advice on how to run a radio station.
• Building a healthy community broadcasting environment - The CBAA leads the sector in building a healthy environment in which community broadcasting can thrive. We do this by raising awareness of community broadcasting and by proactively working with influential stakeholders to strengthen their knowledge, understanding and support. We undertake significant research on the sector to ensure effective leadership.
OF LICENSED COMMUNITY RADIO STATIONS
THE CBAA REPRESENTS OVER
Community Radio Sector Snapshot
VIC:28%
NSW:24%ACT:21%
QLD:25%
NT:34%
WA:27%
SA:29%
TAS: 28%
444+ COMMUNITY RADIO STATIONS
LISTENERS PER WEEK
Community radio listeners by State and Territory.
OF COMMUNITY RADIO STATIONS OPERATE IN REGIONAL AND RURAL AREAS
OF AUSTRALIANS AGED 15+ ARE AWARE OF COMMUNITY RADIO
5M+
66%
72%
Your invitationWE INVITE YOU TO EXPOSE YOUR SERVICES AND PRODUCTS TO THE COMMUNITY RADIO SECTOR.
By aligning with the CBAA, your company will have the opportunity to build and reinforce its brand with Australia’s largest independent media sector and internationally renowned community radio movement.
We welcome opportunities to work closely with companies who reflect the ideals of community broadcasting and share our vision that community broadcasting contributes to, and is a reflection of, an Australia that is an open society, a strong democracy and a vibrant culture.
DIVERSITY
INCLUSION AND
ACCESS
DEMOCRACYINDEPENDENCE
SUPPORTING LOCAL ARTS AND MUSIC
As the national sector leader, the CBAA can connect your organisation with this passionate and diverse sector – an audience interested in radio, community media, education, business products and services, governance, new media technologies, broadcasting equipment, community and cultural development and anything that can help them run their not-for-profit community radio organisations.
Sponsorship Opportunities
ONLINEPRINTEVENTS
EventsTHE CBAA’S FLAGSHIP ANNUAL EVENT IS THE COMMUNITY BROADCASTING NATIONAL CONFERENCE.
DELEGATES ACROSS CONFERENCE SESSIONS AND SOCIAL FUNCTIONS*
100% CONFERENCE DELEGATE SATISFACTION
EXTREMELY SATISFIED*
340
* 2015 CONFERENCE
Opportunity Price inc GST
Gold Sponsor* $17,325
Silver Partner* $8,925
Bronze Sponsor* $5,775
Delegate Satchel Sponsor $3,465
Lanyard Sponsor $3,465
Award Sponsor $3,465
Trade and Exhibition Booth $2,625
Satchel Insert $1,155
Program - Full Page Ad $1,155
Program – Half Page Ad $690
Program Quarter Page Ad $350
*Subject to availability. For more information please see the CBAA’s full year packages at cbaa.org.au/about/become-sponsor
For a full conference sponsorship prospectus, please contact the CBAA on 02 9310 2999 or via email [email protected].
PrintTHE CBAA’S FLAGSHIP PUBLICATION IS CBX, AUSTRALIA’S COMMUNITY BROADCASTING MAGAZINE.
1 C
BX
NO
VE
MB
ER
20
14
NOVEMBER
2014
COMMUNITY RADIO AND EDUCATION
WHAT IT TAKES TO NAIL A MUSIC INTERVIEW
WOMEN IN COMMUNITY MEDIA
GOOD MORNING COUNTRY UPDATE
THE MAGAZINE OF THE CBAA
Each issue of CBX reaches:
• Community radio stations in metropolitan, regional, rural and remote communities
• Independent broadcasters
• Community broadcasting sector bodies
• Community broadcasting sector supporters and stakeholders
• Arts & cultural organisations
• Universities & tertiary organisations
• Federal MPs
A range of advertising packages for CBX Magazine are available.
The CBAA also offers Branded Content Sponsorship, giving your organisation the opportunity to work with the CBX editorial team to develop article content that is relevant to your brand and resonates with CBX readers.
For information on branded content, specialised ads or varying specs please contact the CBAA on 02 9310 2999 or via email [email protected].
PRINT & ONLINE (CBAA.ORG.AU/CBX-MAGAZINE)
TIMES PER YEAR – APRIL, AUGUST,
NOVEMBER
ANNUAL CIRCULATION
4,500ESTIMATED ANNUAL
READERSHIP
11,000+
Opportunity Price inc GST
1/3 Page Ad: 70mm h x 190mm w
$605
Full Page Ad: 275mm h x 210mm w (+ 3mm bleed)
$1155
Inside Front Cover: 275mm h x 210mm w (+ 3mm bleed)
$1265
Back Cover: 275mm h x 210mm w (+ 3mm bleed)
$1430
A5 Insert $550
Branded Content $1760
Please note that you can supply ads or have them designed by the CBX team upon request. Individual quotes for design are provided depending on your needs. All files to be provided as high resolution (300 dpi) PDF file in CMYK format
OnlineTHE CBAA OFFERS A RANGE OF ONLINE PLATFORMS TO CONNECT COMPANIES WITH THE COMMUNITY BROADCASTING SECTOR, INCLUDING CBAA.ORG.AU, SOCIAL MEDIA (FACEBOOK AND TWITTER), A FORTNIGHTLY ENEWS AND EMAIL DIRECT MARKETING.
Website & Social Media
The CBAA website is the online hub for community broadcasting, sharing regularly updated news and content, job and volunteer opportunities, and a continually evolving resource library to support community broadcasters. It is the one-stop shop for community broadcasters, listeners and musicians.
Bringing all its communication together in one regular newsletter, the CBAA distributes a fortnightly eNews straight to the inboxes of the community broadcasting sector.
10,519
cbaa.org.au
1500+UNIQUE VISITS PER MONTH* RECIPIENTS*
TOTAL MONTHLY VISITS* AVERAGE OPEN RATE
OF TRAFFIC FROM RETURNING VISITORS*
2 MINS, 6 SECONDS AVERAGE TIME SPENT ON SITE*
PEOPLE ON FACEBOOK AND TWITTER*
12,931 35%
25%
5000
*averages January 2016
Online Opportunity Price inc GST
CBAA Website Logo and link $220 pm
Blog/news post $660
Video post $880
Webinar $880
Resource Library – sponsored resource $660
Social Media (CBAA Facebook & Twitter) Sponsored post $220
eNews Sponsored post $220
Sidebar ad $220
Email Direct Marketing Targeted email $660
Cross-platformFULL YEAR CROSS-PLATFORM OPPORTUNITIES ARE AVAILABLE, GIVING A LIMITED NUMBER OF ORGANISATIONS THE OPPORTUNITY TO ENGAGE WITH COMMUNITY BROADCASTERS THROUGHOUT THE YEAR ONLINE, IN PRINT AND AT CBAA EVENTS.
These are available for a limited time only in 2016. For more information and pricing, please visit cbaa.org.au/about/become-sponsor.
To discuss other opportunities, including combining multiple print, online and event opportunities into one neat package, please contact the CBAA on 02 9310 2999 or via email [email protected].
SYDNEY:Level 344-54 Botany RoadAlexandria NSW 2015
MELBOURNE:Abbotsford Convent,Studio C1.11,1 St Heliers StreetAbbotsford, VIC 3067
www.cbaa.org.au
www.facebook.com/communitybroadcasting
www.twitter.com/CBAA_
ABN - 92 003 108 030