Speaker Ray Poynter, Vision Critical University, UK Festival of NewMR 2012 - Main Stage - Session 1 A Presenta*on from The Fes*val of NewMR – Main Stage 5 December 2012 Where is social media research today, where will it be tomorrow? All copyright owned by The Future Place and the presenters of the material For more informa:on about NewMR events visit NewMR.org Ray Poynter Vision Cri9cal University
1. Speaker Ray Poynter, Vision Critical University, UK Festival
of NewMR 2012 - Main Stage - Session 1 APresenta*onfrom
TheFes*valofNewMRMainStage 5December2012
Whereissocialmediaresearchtoday,wherewillitbe tomorrow?
AllcopyrightownedbyTheFuturePlaceandthepresentersofthematerial
Formoreinforma:onaboutNewMReventsvisitNewMR.org RayPoynter
VisionCri9calUniversity
2. Speaker Ray Poynter, Vision Critical University, UK Festival
of NewMR 2012 - Main Stage - Session 1 Where is social media
research today, where will it be tomorrow? Ray Poynter Director @
Vision Critical University
3. Speaker Ray Poynter, Vision Critical University, UK Festival
of NewMR 2012 - Main Stage - Session 1 What is social media
research? 1. Listening, searching, & monitoring 2. Netnography
3. Social media inspired research 4. Researching social media 5.
Social media as a sample source 6. Integrating social media into
mainstream research
4. Speaker Ray Poynter, Vision Critical University, UK Festival
of NewMR 2012 - Main Stage - Session 1 Listening, searching, &
monitoring Volume Trends Sen*mentInuence Content
5. Speaker Ray Poynter, Vision Critical University, UK Festival
of NewMR 2012 - Main Stage - Session 1 Listening, searching, &
monitoring Time PlateauofProduc:vity SlopeofEnlightenment
TroughofDisillusionment PeakofInatedExpecta:ons
GartnerHypeCycle
6. Speaker Ray Poynter, Vision Critical University, UK Festival
of NewMR 2012 - Main Stage - Session 1 Listening, searching, &
monitoring Strengths Fast Real conversations Answers the unanswered
Reflects market salience Some successes Weaknesses Demographics
Facebooks opacity Automated sentiment analysis Costs
7. Speaker Ray Poynter, Vision Critical University, UK Festival
of NewMR 2012 - Main Stage - Session 1 Netnography
GoogleTrends-Netnography Niveas Stain Manual
8. Speaker Ray Poynter, Vision Critical University, UK Festival
of NewMR 2012 - Main Stage - Session 1 Communities Qual Days Years
50,000+30 Qual &Quant MROC MROC CommunityPanel Qual
&Quant
9. Speaker Ray Poynter, Vision Critical University, UK Festival
of NewMR 2012 - Main Stage - Session 1 Communities
3%andgrowing
10. Speaker Ray Poynter, Vision Critical University, UK
Festival of NewMR 2012 - Main Stage - Session 1 Smartphone Enabled
Research
11. Speaker Ray Poynter, Vision Critical University, UK
Festival of NewMR 2012 - Main Stage - Session 1 Researching social
media
12. Speaker Ray Poynter, Vision Critical University, UK
Festival of NewMR 2012 - Main Stage - Session 1 Social media as a
sample source
13. Speaker Ray Poynter, Vision Critical University, UK
Festival of NewMR 2012 - Main Stage - Session 1 Integrating social
media into mainstream market research 1. Tracking panel members in
social media 2. Linking to respondents social media 3. Quantifying
and validating Social Media findings 4. Complementing traditional
research with social media
14. Speaker Ray Poynter, Vision Critical University, UK
Festival of NewMR 2012 - Main Stage - Session 1 Whats Next?
Legislation and regulation More tracking and logging Improved
demographics of comments Improved text analytics More integration
with MR Imitations and upgrades to Google Consumer Surveys
15. Speaker Ray Poynter, Vision Critical University, UK
Festival of NewMR 2012 - Main Stage - Session 1 Three Top Tips! 1.
Use Communities 2. Integrate SM with mainstream MR 3. Keep
experimenting with: Monitoring tools Text analytics Logging
tools
16. Speaker Ray Poynter, Vision Critical University, UK
Festival of NewMR 2012 - Main Stage - Session 1 Thank you Ray
Poynter Director @ Vision Critical University
17. Speaker Ray Poynter, Vision Critical University, UK
Festival of NewMR 2012 - Main Stage - Session 1 Q & A
RayPoynter VCU SueYork NewMR
18. Speaker Ray Poynter, Vision Critical University, UK
Festival of NewMR 2012 - Main Stage - Session 1 Ray Poynter
[email protected]@visioncri:cal.com
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