Ravikant project report

HOSPITAL MARKETING

INSTITUTE OF MANAGEMENT STUDIES, RANCHI UNIVERSITY 1

Institute Of Management Studies

Ranchi University

Project Report

On

“Hospital Marketing”

Submitted By: Guided By:

Mr. Ravikant Mr. Sandipan Karmakar

HOSPITAL MARKETING


Declaration

I Ravikant, student of Master of Business Administration,

Institute of Management Studies, Ranchi University, Ranchi,

Jharkhand has undergone Summer Internship Program at Bhagwan

Mahavir Medica Superspeciality Hospital, Ranchi and had undertaken a

project on “Hospital Marketing” in BMMSH Hospital, Ranchi as part of my

University curriculum.

I hereby give a declaration that all the information, collection of the data and

the project report will be solely used for my academic purpose and will never

be used for any other purpose.

____________________ ____________________

(Signature of Authority) (Signature Trainee)

HOSPITAL MARKETING


Hospital Marketing

Bhagwan Mahavir Medica Superspeciality

Hospital

Bariatu Road, Near Booty More, Jharkhand, Ranchi-834009

College:- Institute of Management Studies, Ranchi University,

Ranchi, Jharkhand

University- Ranchi University

Name- Ravikant

Course- Master in Business Administration (MBA)

Department- Marketing

Designation- Trainee

Mentors- Mr. Sandipan Karmakar (Sr. Manager Trade & Development)

Institutional Guide- Mrs. Malvika Sharma (Personality Development

program) IMS Ranchi University, Ranchi

Roll no.:- 15MBA01150

Reg. no.-BM0084/15

Address- Institute of Management Studies (Run & governed by Ranchi

university) Morabadi Campus, Ranchi University, Ranchi 834008,

Jharkhand.

HOSPITAL MARKETING


ACKNOWLEDGEMENT

The satisfaction that accompanies that the successful completion of

any task would be incomplete without the mention of people whose

ceaseless cooperation made it possible, whose constant guidance and

encouragement crown all efforts with success.

We are grateful to our project guide Mr. Sandipan Karmakar for the

guidance, inspiration and constructive suggestions that helpful us in

the preparation of this project.

We also thank our other marketing Executives who have helped in successful completion of the project.

HOSPITAL MARKETING


CONTENTS

Sr. No. Topic Page no.

1 About the hospital (BMMSH) 6

2 Patient’s Rights and Responsibilities Encouraged by Medica 7

3 Services and Facilities at BMMSH 8-9

4 Specialized Departments of Medica 10-12

5 Medica Specialities 13

6 Layout of the Hospital 14-19

7 Health Packages Offered by BMMSH 20-22

8 In-house training 23-27

9 Field Training 28-38

10 Conclusion 39

11 Bibliography 40

HOSPITAL MARKETING


ABOUT THE HOSPITAL

Bhagwan Mahavir Medica Superspecialty Hospital (BMMSH) is a superspecialty hospital managed my

Medica Hospitals Pvt. Ltd., Kolkata. Medica is one of the largest healthcare providers in eastern India.

It is also the youngest hospital to get the youngest NABH accreditation. We bring you the finest

ambience and services for inpatient and outpatient treatment, with special emphasis on quality care,

reasonable price, management expertise and sophisticated medical devices. Medica is using its expertise

and vast experience of running hospitals in different cities of the country, to bring superior healthcare

services at affordable rates to Ranchi.

The new 300 bed Bhagwan Mahavir Medica Superspecialty Hospital in Ranchi, is equipped to provide

advance care and services in the field of Cardiac sciences, Neurological diseases, Orthopaedics, kidney

diseases ,Gastroenterology and GIs surgery, Obstetrics and Gynaecology, paediatrics, Ear – Nose-

Throat, Dermatology, Critical care, Emergency, Internal Medicine, General Surgery, Physical Therapy,

and Rehabilitation.

Critical Care:

27 bed ICU and HDU unit with world-class facilities committed to the service of all patients in need of

Cardiac, Neurological, Poly trauma or any other medical and surgical critical care.

With an expert team of consultants with state-of-the-art equipment catering of invasive monitoring,

backed by point of care diagnostic facilities and latest respiratory care ventilators BMMSH is dedicated

to bring in the best clinical outcome for each and every clinical patient.

Emergency and Trauma Service:

The emergency at BMMSH consists of physician, nurses and emergency medical technicians who are

highly trained in the field emergency medicine. It is conveniently located with direct access to the

Ambulance Bay. The BMMSH emergency team is dedicated to providing the highest quality of care

beginning with paid assessment, planning and treatment, tailored to meet the patient’s specific needs.

Mission

Deliver excellent clinical outcome with superior patient care in transparent

manner with a safe environment.

Vision

Committed to bring the best in health care.

HOSPITAL MARKETING


Patient’s Rights and Responsibilities Encouraged by

Medica

Patient’s rights:

Every Patient has the right to guaranteed, competent high quality care and treatment given with

respect and dignity.

Patients have a right to be informed about the diagnosis of their problems. They also have a

right to be informed of any other significant illness, as soon as practicably possible.

Patients have the right to be informed about new developments pertaining to their care, as they

occur.

Patients have a right to be able to change their mode of treatment and hospital if they so desire

in consultation with their physician.

Patients have a right to be informed, in specific terms, about what to do in case of emergency.

Patient’s responsibilities:

Patients are responsible for following hospital policies and procedures.

Patients are responsible for careful use of hospital supplies and property.

Patients are responsible for valuable personnel effects brought to the hospital.

Patients are responsible for addressing their concerns and must raise any questions which they

might have about their care.

Patients are encouraged to give encouragement and support to other patients.

HOSPITAL MARKETING


Services and Facilities at BMMSH

BMMSH Services:

The BMMSH institute of Neurosciences is proud to offer a complete care for all types of Neurological

and Spinal disorders under professionals who have been handpicked for this purpose. Specialists are

highly trained and motivated to care for the emergency and routine cases like:

Trauma of head and spine

Infections of brain and spine

Brain and spinal tumours

Stereotactic neurosurgery

Micro surgery

Endoscopic neurosurgery

Minimally invasive neurosurgery

Hydrocephalus

Childhood neurosurgical diseases

ICP monitoring

Spine surgery, all types of fusions for spine, pain surgery with spinal cord stimulation

Microdisectomy (lumbar, cervical)

All types of spinal surgery for fracture, malignancy

Microsurgery for intramural and Intramedullary Tumours

Corrective surgery in association with spine surgeons

Orthopaedic Rehabilitation

Low Back Pain

Shoulder Pain

Neck Pain

Knee Pain

Ankle Pain

Neurological Rehabilitation

Fitness Programme

Exercise for Pregnant women

Sport Injury

Vestibular Exercises

Pathology

Maxillofacial Surgery

Cancer Surgery

General and Minimal Access Surgery

HOSPITAL MARKETING


Medica Facilities:

Stroke Unit with 24x7 emergency facilities for Thrombolysis, Carotid investigations and interventions,

stroke surgery

Rapid access 24x7 helpline for management of Stroke and Transient Ischaemic Attacks

Stroke review and Prevention services

Specialist multi-disciplinary memory clinics

Multi-disciplinary Stroke and Neurological Rehabilitation and management of Spasticity

Specialist Neurological acute care for diseases like Epilepsy and Headache

Joint Replacement and Reconstruction Service

Sports Surgery and Arthroscopic surgery

Paediatric and Deformity correction service

Spine Service

Trauma Service

Dialysis

Low Flux Dialysis

Single-use Low and High Flux Dialysis

Plasmapheresis

4008 Sc Dialysis Machine

Haemodialysis’ with Ultra Pure Water

Non Invasive Monitors with each bed

Specified ICUs

Specialised ICUs

Comprehensive Care

Updated Modern Technology

Adequate Medical Staff

Consultant Rati

Diagnostic (non-invasive)

ECG (12 lead, computerised)

Echo Cardiograph

TMT

Holter Monitor

Stress Echo

Tilt Table Test

Preventive Cardiology

Diagnostic (Invasive)

Coronary Angiography

Femoral

Radial

Cerebral/Carotid Peripheral/Renal

Electro Physiology

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Specialized Departments of Hospital

General Medicine

Neurology

Neuro Sugery

Cardiology

Cardiac Surgery

Nephrology

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Urology

Transplant Surgery

Orthopaedics Surgery

General and Laparoscopic Surgery

Obst. & Gynenocology Surgery

Gastroenterology

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E.N.T.

Dermatology

Plastic Surgery

Physical Therapy

Opthalmology

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Medica Specialities

Medica Institute of Neurosciences:

Facilities include:

1. Surgical treatment for stroke

2. Trauma of head and spine

3. Infection of head and spine

4. Brain and spinal Tumours

5. Spinal Arthoplasty

6. Corrective Surgeries

7. All kinds of endoscopic and micro neurosurgeries

8. Paediatric neurosurgery

Media Institute of Cardiac Sciences:

1. Diagnostic services: Non invasive and Invasive procedures

2. Therapeutic interventions: Angioplasty, pacemaker implantation and primary angioplasty

3. Surgical interventions: CABG & Valve Surgeries

Medica Institute of Kidney Diseases:

This advanced institute provides comprehensive diagnostic and treatment services,

including surgical options, for all kinds of kidney diseases and Urological problems. The

hospital provides dialysis in an advanced set-up at affordable rates.

Medica Institute of Orthopaedic Sciences:

Facilities at the institute of orthopaedic sciences include comprehensive treatment for Arthritis:

1. Joint Replacement (including total knee and total hip replacements)

2. Spine clinic

3. Paediatric and Deformity corrections

4. Trauma management

5. Sports medicines

HOSPITAL MARKETING


Layout of the Hospital

Basement

Sr.No. Room No Room Name

1 601 Mortuary/Panel Room/Pump Room

2 602 Pump Room

3 603 UPS Room

4 604 Panel Room

5 605 Department of Laboratory Services

6 610 Security Control Room

7 611 Project Office

8 614 Class Room 1

9 615 Class Room 2

10 616 Housekeeping Store

11 617 Bio-Medical Store

12 618 Purchase Office

13 619 Medical and Surgical store

14 620 Mail change Room

15 621 Nursing change Room

16 622 Housekeeping & Security change Room

17 623 Medical Records Department

18 624 Nursing Office

19 625 Meeting Room

20 626 Administration/HR/Finance/IT/MKT

21 627 Conference Room

HOSPITAL MARKETING


Ground Floor Sr. No. Room No Name of Doctors specialization OPD

1 501 Dr. Rishikant Kumar Internal Medicine OPD 1

2 502 Dr. (major) Ramesh Das General Surgery OPD 2

3 503 Dr. Ashok kumar Neuro medicine OPD 3

4 504 Dr. Sanjay kumar / Dr. patric prabodh minj Neurosurgery OPD 4

5 505 Dr. Ambrish kumar ENT OPD 5

6 506 Dr. Shabdika Mayuri Lal Obs. & Gynae. OPD 6

7 507 Dr. Praveen kr. Sinha Orthopedic OPD 7

8 508 Dr. Anup kr. Sahu Urology OPD 8

9 509 Dr. Deepak Gupta Cardiac Science OPD 9

10 510 Dr. Anil Kumar Neuro physchiatrist OPD 10

11 Dr. Awinash kumar Gastroentrology

12 Dr. Soumik Chatterjee Urology

13 511 EEG, EMG Room

14 512 ECG Room

15 513 Sample collection Room

16 514 TMT Room

17 515 Urodynamics

18 516 Executive Health check UP

19 517 ECHO Room

20 518 Console

21 519 X-Ray Room

22 520 USG Room

23 523 Equipment Room

24 524 MRI Room

25 525 Console

26 526 CT Scan

26 529 Office of BMMHS

27 531 Doctor Room

28 533 Cafeteria

29 534 Kitchens

30 535 Dining Area

31 536 Discharge Room

32 537 Dialysis Room

33 540 Nephrology OPD

34 541 Emergency Ward

35 543 Dept Of Physiotherapy

36 544 Doctor Lounge

37 544 A GM Sir Room

38 545 directors Sir Room

39 546 Medical Store

40 Pharmacy

41 ER Waiting

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42 Public Reception Desk

43 DR. Ajay Kumar

44 Admission

45 Lobby Area

46 Construction Room

47 OPD Waiting Room

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First Floor SL. No Room No BEDS No. Name of Department

1 101 1 to 9 General Female Ward

2 102 10 to 18 General Female Ward

3 103 19 to 27 General male Ward

4 104 28 t0 36 General male Ward

5 105 Dressing Room

6 106 37

7 107 38

8 108 39

9 109 40

10 110 41

11 111 Endoscopy Recovery Area

12 112 Endoscopy

13 113 Male Toilet

14 114 Female Toilet

15 115 Doctor Room

16 116 General Store

17 117 42 to 46

18 118 47 to 48

19 119 49 to 50

20 120 51-52

21 121 53-54

22 122 55-56

23 123 57-58

24 124 59-60

25 125 61-62

26 126 63-64

27 127 68

28 128 66

29 129 67

30 130 68

31 131 69

32 132 70

33 133 71

34 134 72

35 135 73

36 136 74

37 137 75

38 138 76

39 139 77-86 Netal Ward

40 140 87-92 Maternity

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Second Floor

SL. No Room No Name of Department

1 204 Dr. Deepak Kumar Dir. Cardiac Sciences

2 205 Cath Lab

3 206 Dr. Kunal Hazari Dir. Dept. Of Cardiac Surgery

4 207 CTVS

5 208 Neonatel ICU

6 209 Piadetric ICU

7 210 Recovery

9 212 Toilet Male

10 213 Toilet Female

11 Neuro ICU

12 CCU

13 HDU

14 Lift Lobby

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Third Floor

Sr. No. Room no. Room Name

1 314 Duty Doctors Room

2 315 General store

3 316 5 Beds (112-116)

4 317 2 Beds (117-118)

5 318 2 Beds (119-120)

6 319 2 Beds (121-122)

7 320 2 Beds (123-124)

8 321 Opthalmology Minor OT

9 322 CSSD Room

10 323 Opthalmology OPD

11 Dr. Anandya Anuradha

12 324 1 Bed (125)

13 325 1 Bed (126)

14 326 1 Bed (127)

15 327 1 Bed (128)

16 328 1 Bed (129)

17 329 1 Bed (130)

18 330 1 Bed (131)

19 Nephro Plus Reception

20 Negative Room

21 Consultation Room

22 Rest Room

23 Duty Doctors Room

24 Dialysis Unit

25 Dr. Ashok Kumar Vaidya

HOSPITAL MARKETING


Health Packages Offered by BMMSH

Comprehensive Heart Check:

1. CBC

2. Blood Sugar (FNPP)

3. Urea

4. Creatinine

5. Sodium

6. Potassium

7. Lipid Profile

8. Liver Function Test

9. Urine Routine

10. Stool Routine

11. ECG

12. 2D echo

13. Chest X-ray

14. TMT

15. USG

16. Dietician Consultation

17. Cardiologist Consultation

18. Consultation With Physical Wellness Expert

19. Breakfast

General Health Check (Below 40):

1. CBC

2. Blood Sugar (F&PP)

3. TSH

4. Creatinine

5. Lipid Profile

HOSPITAL MARKETING


6. Liver

7. Function Test

8. Uric Acid

9. Urine Routine

10. Stool Routine

11. Chest X-ray

12. USG of whole Abdomen


14. Physician Consultation

15. Consultation with Physical Wellness Expert

16. Breakfast

Executive Health Check (40&Above):

1. CBC


3. Urea

4. Creatinine

5. Lipid Profile

6. Liver Function test

7. Uric Acid

8. HbA1C

9. Thyroid function test

10. Urine Routine

11. Stool Routine

12. ECG

13. 2D Echo

14. Chest X-ray

15. USG of whole abdomen

16. PFT

HOSPITAL MARKETING


17. PSA

18. Pap Smear

19. Physician Consultation


21. Breakfast

Well Women Check-up:

1. CBC


3. Uric Acid

4. Urea

5. Creatinine

6. Total Cholesterol

7. Urine Routine

8. Stool Routine

9. Thyroid Profile

10. USG Pelvis

11. Pep Smear

12. Gynaecology Consultation


14. Consultation With Physical Wellness Expert

15. Breakfast

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Objectives

1. To understand the process of Marketing in Healthcare sector.

2. To attain healthcare campaigns organised by the Marketing department.

3. To observe the organising of Healthcare campaigns under the Marketing

department.

4. To interact with doctors from other organisation for acknowledging the

patient flow.

HOSPITAL MARKETING


In-house training

Visiting timing of the doctors in OPD

DEPARTMENT DOCTOR NAME OPD OPD TIME

INTERNAL MEDICINE

1.DR.RISHIKANT KUMAR 1 10:30am-12:30pm

2.DR.M.K BHADANI 1 1:30pm-3:00pm

3.DR.BRAJESWAR NATH SINGH 1 4:00pm-5:00pm

4.MANOJ KUMAR 1 5:00pm-6:00pm

5.DR.SHRUTI BHANDARI

NARSARIA 515 10:00am-5:00pm

GENERAL SURGERY

1.DR.(MAJOR) RAMESH DAS 2 10:00am-5:00pm

2.DR.ASHISH KUMAR 2 5:00pm-6:00pm

NEURO MEDICINE

1.DR.ASHOK KUMAR 3 10:30am-12:30pm

2.DR.PRASEN RANJAN 3 4:00pm-5:30pm

NEURO SURGERY

1.DR.SANJAY KUMAR 4 10:00am-5:00pm

2.DR.PATRICK P. MINJ 4 9:00am-5:00pm

ENT

1.DR.AMBRISH KUMAR 5 11:30am-3:00pm

2.DR.ABHISHEK KUMAR 5 3:00pm-5:00pm

OBS & GYNE

1.DR.SHABDIKA M LAL 6 12:00pm-3:00pm

2.DR.SWETA M LAL 6 9:00am-11:00am

3.DR.NIBEEDITA CHAKRABORTY 6 wed&sat 10am to 11am

ORTHOPAEDIC

1.DR.PRAVEEN KUMAR SINHA 7 10:00am 5:00pm

2.DR.NILESH MISHRA 7 10:00am-1:00pm

3.DR.NITESH PRIYA 7 12:00pm-1:00pm

4.DR.ROHIT LAL 7 1:00pm-3:00pm

6. DR ANKUR SAURAB 7 9.00AM-5.00PM

UROLOGY

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1.DR.SAUMIK CHATTERJEE 12 10:00am-5:00pm

2.DR.ANUP KUMAR SAHU 8 9:00am-11:00pm

4.DR.RAJ KUMAR SHARMA 8 11:30am-12:30pm

CARDIAC SCIENCE

1.DR.DEEPAK GUPTA 9 12:00pm-5:00pm

2.KUNAL HAZARI 10 9:00am-5:00pm

PAEDIATRICIAN

DR.RICHA RESHMI 8 WED & FRI(5:00PM-

6:00PM)

DR.JOYTISH KUMAR 8 2:00PM-3:00PM

NEPHROLOGY

1.DR.ASHOK KUMAR BAIDYA DIALYSIS 10:30am-1:30pm

2.DR. KRISHNA M SAHU OPD 8

3.DR.PRAGYA GHOSH PANT DIALYSIS 9AM-5PM

OPTHALMOLOGY

DR.ANINDYA ANURADHA 3RD

FLOOR 9:00am-5:00pm

GASTROENTROLOGY DR.AWINASH 11 10:00am-5:00pm

PSYCHIATRIST 1.DR.CHANDRA KIRAN 8 9:00am-10:00am

2.DR. ANIL KUMAR 12:30PM-2:30PM

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Key point that I have learnt in internal training at Bhagwan Mahavir Medica

Superspecialty Hospital (BMMSH) in Out Patient Department (OPD).

HELP DESK

I learn how to great the patient at the Help Desk.

I learn how to give a proper advice to the patient to reach an exact place

he/she wanted to reach.

I learn how to tackle the patient in a proper manner.

I learn to give proper and right information about the doctors, they are in

hospital or at leave.

I learn what should do and what shouldn’t do at Help Desk.

I learn how to find the patient with the Personal Registration Number

(PRN) in the computer and give an exact location of the patient if he/she

admitted in the hospital.

By looking the faces of the patient we noted that the patient is really

happy with our services or not.

OPD BILLING COUNTER

First of all the billing At OPD for the old and new patient should be done

of the consultation to the Doctors.

Here the co-ordination between the patient to the doctors and vice- versa

to be done.

After consultation with the doctors the prescription paper should be made

Xerox for the future use.

Here we should learn the doctor’s timing for the patient help.

Here OPD check out also should be made so that all the equipment in the

doctor room are available for the diagnoses.

List of the patient admitted in the hospital consent to the doctor can be

generated by Hospital Management Information System (HMIS).

I learn to take appointment of the patient through telephonic system.

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DIAGNOSTIC BILLING COUNTERS

Here all kind of billing related to diagnosis are to be done just like USG,

EEG, ECG, ECHO, X-RAY,CT-SCAN, LAB-TEST etc.

Here all types of report are dispatched related to diagnostics.

Here all types of health check-up billing is also done.

Here Out Patient (OP) and Service Patient (SP) billing is also done.

Here Hotler Test billing is also done. ( Hotler test is a test related to

24Hrs Heart monitoring system)

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Field Training

Free Health Checkup Campaign Under BMMSH

Date-27/05/16

Time-10:00 a.m. to 1 p.m

Place- Medica Ramgarh, Jharkhand

Guiding Heads- : Anup Avinash Ekka (Deputy Executive), Sanjeev Acharjee

(Asst. manager- Trade Marketing),

Name: Ravikant

Medica Ramgarh

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Doctors treating the patients in Medica Ramgarh during free Health

checkup Camp.

Dr. Ambrish Kumar MBBS,MS(ENT)

Dr. Praveen kumar sinha MBBS,

DNB(ortho)

Dr. Anindya Anuradha MBBS, MS(Opthal)

Dr. Shruti Bhandari Narsaria MBBS,

MD (int. Medicine)

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This camp had taken place at Medica Ramgarh was conducted By Sanjeev Acharjee (Asst.

manager- Trade Marketing), Anup Avinash Ekka (Sr. Marketing Executive) and guided by

Mr. Sandipan Karmakar. This camp was held basically to spread awareness about an

opening of new branch of BMMSH now in Ramgarh that is Medica Ramgarh at Seota,

Marar, Ranchi Road, Ramgarh, Jharkhand. These doctor was there for consultation over there

in the camp.

Dr. Ambrish Kumar MBBS,MS(ENT),

Dr. Praveen kumar sinha MBBS, MS, DNB(ortho),

Dr. Anindya Anuradha MBBS, DO(opthal), MS(Opthal)

Dr. Shruti Bhandari (Gen. Medicine)

Soft skills learned-

Why is it necessary to organise health check-up camps.

How to run a proper setup plan.

How to diagnose patients who are coming in the camp.

No. of patients treated- 125

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Free Health Checkup Campaign Under BMMSH

Date-09/06/16

Time-10:00 a.m. to 1 p.m

Place- NTPC PHC Tandawa, Chatra, Jharkhand

Guiding Heads- : Sanjeev Acharjee (Asst. manager- Trade Marketing), Manoj

Kumar Singh (Sr. Marketing Executive)

Name: Ravikant

NTPC & BMMSH organized Free Health checkup camp

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Doctors treating the patients at NTPC PHC Tandawa , Chatra during free Health checkup Camp.

Dr. Rahul Kumar Sinha MBBS, MS (Orthopaedic Surgeon)

Dr. Shabdika Mayuri Lal MBBS, MD

(OBS. & Gynaecology)

Dr. Anju MBBS, General Physician

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This camp had taken place at NTPC PHC Tandawa, Chatra, Jharkhand conducted By Sanjeev

Acharjee (Asst. manager- Trade Marketing), Manoj Kumar Singh (Sr. Marketing Executive)

and guided by Mr. Sandipan Karmakar. This camp was held basically to spread awareness about

BMMSH Ranchi Jharkhand. These doctor was there for consultation Dr. Rahul Kumar Sinha

MBBS, MS (Orthopaedic Surgeon), Dr. Shabdika Mayuri Lal MBBS, MS (consultant) Obs. &

Gynae., Dr. Anju MBBS, General Physician over there.

I also work with Dr. Shabdika Mayuri Lal MBBS, MS (consultant) Obs. & Gynae. With help of

them I am registration of the patient those who refer to Medica Ranchi For further check-up And

consultant.

Here, I learn to handle the patient and give proper guidance to him.

Soft skills learned-

Why is it necessary to organise health check-up camps.

How to run a proper setup plan.

How to diagnose patients who are coming in the camp.

No. of patients treated- 175

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Field Training at Ramgarh(Jharkhand)

Time: 9:00 a.m.

Date: 13/05/2016, 26/05/2016 & 11/06/2016

Place: Ramgarh, Jharkhand

Mentors: Sanjeev Acharjee (Asst. manager- Trade Marketing), Anup Avinash

Ekka (Sr. Marketing Executive)

Name: Ravikant

Leaf let distribution on 13/05/2016, 26/05/2016 and 13/06/2016 with one of

my friend Mr. Arun kumar at different place in Ramgarh for purpose of

promoting of Medica Hospital Ramgarh through distribution of leaf let at

various places such as Bijuriya, New Bus Stand, Subhash Chowk, Jhanda

Chowk, Gola Raod, Thana chowk and Ranchi road. Including all the public

places such as Bus stand, Taxi Stand, and railway station.

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And also done Van promotion to some of the local area of the ramgarh about

the camp organised by the Medica Ramgarh.

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And also visit at least 40 Chemist shop and given leaf let to him and explain

about the Medical hospital Ramgarh and tell him about the doctor coming in

the camp on the particular days.

Chemist shop visited in Ramgarh Sr. No. name of chemist shop Location

1 Neha pharma Bus stand

2 Adya Medical Hall Bijuriya

3 Health Medical Hall Bijuriya

4 Subham Medical Hall Bijuriya

5 Archna Medical Hall Bijuriya

6 Siddhartha Medical Hall Bijuriya

7 Ravi Medical Hall Bijuriya

8 Sagar medical Hall Bijuriya

9 Astha Medical hall Bijuriya

10 Good Health Subhash Chowk

11 Ramgarh medical Hall Subhash Chowk

12 Jivan jayoti medical Hall Subhash Chowk

13 Bihar medical Hall Subhash Chowk

14 Santosh medical Hall Subhash Chowk

15 Anshu medical Subhash Chowk

16 Hindustan Medical Hall Subhash Chowk

17 A to Z pharma Jhanda chowk

18 Shiva phrarma Jhanda chowk

19 Gyatri pharma Jhanda chowk

20 Rajendra pharma Jhanda chowk

21 M/S chand Medical Hall Jhanda chowk

22 Madrashi Medical Jhanda chowk

23 Sai Mediacal Hall Gola Road

24 Vinayaka Pharma Gola Road

25 G.G Medical Hall Gola Road

26 Hassan Medical Hall Gola Road

27 Jalaram Medico Gola Road

28 Prabhat medical Gola Road

29 Om medical Hall Gola Road

30 Manoj medical Hall Gola Road

31 Agarwal medical Hall Gola Road

32 New prakesh medical Gola Road

33 Medicine Home Gola Road

34 Vinit Medical Home Gola Road

35 Mata medical Hall Gola Road

36 New choudhary medical Gola Road

37 Komal Medical Thana chowk

38 Vijay medical Thana chowk

39 Vikash Medical Thana chowk

40 Sai Kirpa Medical Thana chowk

41 Kumar Medical Thana chowk

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Positive Impact:

Maintaining a good repute.

Building up a good bond of relationship between the doctor and the healthcare organisation.

Making the doctor feel his importance to the organisation.

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Field Training at Ranchi

Time: 10:00 a.m.

Date: 5/6/2016

Place: Ranchi, Jharkhand

Mentors: Mukesh kumar panday (Senior Marketing Executive)

Name: Ravikant

I am working in ranchi our hospital will organise American heart association is going to

conduct a basic life support training at medica due to this purpose I visited the Hospital of

ranchi. I visited the doctor of hospital and gave invitation card to participate in BLS training.

I was accompanied with my co-trainee and our mentor Mr. Mukesh Kumar Panday (Senior

Marketing Executive).

Essential Guidelines:

Invitation letter should be hand over to doctor or head of Hospital only.

Only selected Hospital should be visited.

Soft-skills Learned:

How to establish a bond of trust between the respective organisation (BMMSH) and the

Doctor.

To maintain a suitable code of language while speaking to the doctor.

To be formal and avoid being casual in front of the doctor.

Always be positive and avoid negative physical gestures.

Hospital Visited:

CIP

RINPAS

CCL

RIMS

Seva Saden

HOSPITAL MARKETING


Conclusion

In BMMSH, Ranchi patient satisfaction can be achieved by providing them quality service whenever

they need it. Patients demand good quality care and value for the money they spent. Hospital system

defines roles, responsibilities, process and procedures within the organisation in order to ensure that

staffs are able to do and carry out quality assurance activities. Failure to provide the quality services

will indicate poor patient satisfaction and also erosion of the hospital by decreasing the number of

patients day by day which is based on trust and confidence and confidence. So to satisfy the patients,

good doctors should be included, good behaviour should be provided to customers and time

management is necessary, but on the other hand Ranchi city is such a place where rich people are very

few in number so it is quiet hard for the organisation to give superior quality of care to each and every

individual.

Being a student I am very much satisfied to work in such an organisation which has emerged itself as

the a major healthcare delivery unit in Ranchi and parts of Jharkhand. It is an institute where patients

are given the first priority, and it takes pride in treating the patients and caring them as an individual.

I would like to show my gratitude to thank the organisation for providing me such a wonderful

opportunity to gain the practical knowledge in the field of healthcare which is different from our

theoretical knowledge.

HOSPITAL MARKETING


Bibliography

In completing this project work, I have taken help from my mentors, who have helped me in

all the ways possible. I have also taken reference from the web and broachers that were

provided by the hospital authority. The images that are included in this project has been

taken by me during in field training.

Internet-

www.google.com

www.wikipedia.org

www.medicahospitals.in

www.medicaranchi.in

Special Thanks-

Sandipan Karmakar (Sr. Manager Trade & Development)

http://www.google.com/

http://www.wikipedia.org/

http://www.medicahospitals.in/

http://www.medicaranchi.in/