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Smiths News
Supply Management – Range Capacity Refresh
Current Range Capacity Bands
Band
Number of
titles
Number of
Customers
Platinum 600+ 104
Gold 400-599 190
Silver 200-399 1153
Bronze 51-199 3472
Lite <50 1002
Background – Current Offer The Range Capacity Retailers are allocated to a promotional range grade: Retail Type Convenience, CTN, Forecourts and High Street Regional Area North, South, Midlands, Wales and London No. of Titles 14 individual classifications, from less than 50 titles, up to +600 titles Retail Classification The retailers are classified under 5 segments: Platinum - +600 titles Gold 599 to 400 titles Silver 399 to 200 titles Bronze 199 to 51 titles Lite <50 titles
Rationale for Refresh Thresholds for banding have remained consistent
over time despite retail space declining Current Range Capacity approach only considers
number of titles in store and not RSV of stores range
Review frequency of ranges per band - the need
to refresh retailer ranges more frequently to adapt and reflect to market segment performance and drive sales in store
Refresh of Range Capacity Banding Re-banding of customers into segments based not
only on titles, but also RSV Review approach to reflect the change in retailer
dynamics
Band Number of Titles RSV Review Period
Platinum 401+ £1601+ 3 Times per Year
Gold 201-400 £801+ Twice per Year
Silver 101-200 £401+ Every 9 months
Bronze 51-100 £50+ Annual Refresh
Lite 0-50 <£50 Annual Refresh