RampShot is a fashion based app that allows its users tosearch and buy designs they see, on the go.

Any clothing item that is in the market may be scanned by taking a picture using RampShot if a close

view is available.

RampShot hopes to create a world wherefashion is the most accessible tool

without the hassle of failed searches and untargeted outfits.

RampShot has an eye for detail and is thus capably able toidentify the outfit that the

camera takes in order to findexactly, or the best replica

of it in stores.

The customer is thus saved a huge effort in manual

research for the exact itemand does not have to

settle for something different.

The company RampShot is Android based and the app isavailable on Google Play for free.*

Competition arrives in the form of Asap54 which works onthe same model as RampShot.

However, RampShot has close connection to retailers which allows it more indepth style as compared to Asap54 and inwhole, provides better results.

While the app is typically aimed at a female audience around the agesof 18-45, it works for any crowd.

The database of the app is widely non-selective andhence any kind of attire will provide a result as longas the picture taken is clear.

The focus at the moment remains the outreach of the app.

Expectations are for it to receive world-wide recognition and

commendation for making the fashion life

an easier goal to achieve.

With appropriate advertising and good spokespeople,

it may take around 1.5 years to get the exposure needed.

CustomersThe clientele that are being targeted are in an age groupthat are affordably trendy as well as tech-savvy.

Both those qualities make the perfect consumer for the app.

All their fashion queries can be solved using the RampShot app.

More affluent customers can also upgrade and use the better features in the premium version.

These consist of the

• Technical Team

• Design Team

• Clothing Lines that wantassociation with the app

• Marketing and Advertisinggroups

Collaborators

Asap54 provides good competition in the app front, and thus requires extra tuning

to make RampShot be a worthy competitor.

Competitors

In the age of fashion and tech, RampShot is sure to thrive. The highest cost comes from the technology

required. Marketing will take less, in thesocial media world.

It is necessary to be diverse in the options that may getsearched on the app so as to be culturally accepted.Keeping this in mind, the app should be universally

equal.

A physical component comes into picture only when there is direct shopping to be done.

Locations of the required stores are shown on the app.

Context

ValueThe app calls forth all fashionistas in an manner to

make shopping great. This tagline will resonatewith the audience.

The clothing lines that work with the app requirean incentive, as well as visibility on the app.

Stakeholders as well as companies get access to the premium app as well as a reasonable discount

on each purchase through the app.

Product

The product works in the following steps

1. Take a picture of the outfit that has interested the customer.2. Upload it onto RampShot.3. RampShot will search its database and provide a result

accurate or a close likance to the sample.

Service

RampShot provides excellent service to all its customers for free or a relevant price.

RampShot keeps its servers upto date and immediately works onits customer service.

RampShot also stays on its feet in an attempt to widen its database as much as possible.

Brand

The app RampShot does what the name stands for.

The slogan is direct, clear and in a light manner, provides instruction to the user.

RampShot keeps the flamboyance to a minimum in a classy and refreshed manner and thus,

attracts a customer crowd of refined taste.

Price

RampShot is a free app available on Google Play.

However, customers can upgrade to the premiumversion of the app for only $4.99.

Discounts are available for channel members inside the app, though not on the market price of

the app.

IncentivesRegular customers are offered coupons on the app that

can be availed as per terms and conditions.

Certain events will be marked with reductions in prices for whole sale buying.

A certain holiday festival will be marked with a special 50% discount on the app.

The specific holiday will remain a mystery to encourage customers to reach into their app.

Communication

The pricing is done in order to avail the highest percentage ofcustomers aboard.

Thus, those looking for a free and relatively less precise result can be satisfied.

For those, with a refined touch and a need to be thorough, the app offers a premium version which allows for

more product searches, greater selection, and most importantly, online buying.

Distribution

Google Play remains the link between consumerand developer.

Suggestions, critiques as well as bug problems will bedealt online through it as well.

RampShot collaborates with many clothing lines in order

to get their model working precisely.

In order to generate revenue, these clothing companies will

shout out for the app in order to get a greater exposure

in the market where their styles will be showcased.

Thus, in a hand-in-hand relationship, RampShot

and its collaborators get mutual publicity.

Infrastructure

Processes

The technological working

Design of the app

Pitching the idea to various clothing outlets

Increasing database

Working on the advertising to increase visuality

Targeting the right crowd

Achieving the goal of being the best fashion tool.

Schedule

The processes are discussed before are to be

implemented over a period of one and a half years.

While the technological and design part has a tight

time limit on it, awareness of the app may have

a flexible time frame, since it is not

scientifically predictable to know

a customer’s requirements.

This presentation has been created by

Malavika S Menon, PESIT Bangalore during a

marketing internship under

Professor Sameer Mathur.

Disclaimer

All images are credited to Google images.