Upload
lashelle-mikesell
View
124
Download
0
Embed Size (px)
Citation preview
Success withSocial Media
• The correct way to set up your Facebook page and use it.
• How to find content to share.
• How can Social Media play a significant role in bringing organic traffic to your website or email list.
• Identifying which Social Media platforms fit your niche (Blogging, Facebook, Twitter, LinkedIn, Google+, Instagram, Pinterest)
• How to use Social Media platforms with one another.
LET’S TALK ABOUT:
Setting Up and Using Your Facebook Page:
There You Are!
Author
Novelist
PlaywrightPoetWordsmith
Bard
AddA
Profile
Picture
Like Your Page!
How Your Cover Photo Appears on
a Computer and how it Appears on
a Mobile Device
The seven call-to-actions include:*Book Now*Contact Us
*Use App*Play Game
*Shop Now*Sign Up
*Watch Video
Enter the Website Where You Would Like to Direct Your Traffic :
Let’s Move That! With This!
https://apps.facebook.com/authorapp/
Add This App To Your Facebook Tabs
Include your Website or
Blog Address in the “Short Description”
And add it again in the “Website” line
80/20 Rule
Three Reasons Your Page Should Like Other
Pages on Facebook:1. Get Inspired by Other Page’s
Posts
2. Expand Your Community by Interacting with Other Pages
3. Increase Your Reach
Plain text statusPhoto with captionLink with caption
Video with captionEvent pageLocation check-in
FACEBOOK CURRENTLY PROVIDES SIX
DIFFERENT POSTING OPTIONS:
“See More” If a person is
interested in the rest of the post, they
must click this link.
Remove the unnecessary
URL from your post.
Good job, Lev!
People receive Facebook
notifications about events their friends
are attending!
#Positive!!!
How Often Should I Post?10,001+ Followers 31-60 Posts Per Month1 - 9,999 Followers 5 Posts Per Month
Exception: 1 - 200 Followers 61 or more Posts Per Month shows small increase compared to 31-60 post bracket.
#MotivationMonday #TipTuesday #WayBackWednesday
#ThrowbackThursday #FollowFriday #SocialSaturday #SundayFunday
Book of the Week!
Author of the Week!
You can pre-schedule posts for the next 6
months.
insights* View metrics about your Page's performance* Learn which posts have the most engagement * See data about when your audience is on Facebook
65% Women,Mostly 35 – 64
Years Old
If you need any help regarding your Facebook page:
Mac: Control + Alt + 0 = Help CenterWindows: Alt + 0 = Help Center
17%Tweets that use more than two hashtags
actually show a 17% drop in engagement.
21%Tweets with one or two
hashtags have 21% higher engagement than those
with three or more.
2XTweets with
hashtags receive 2 times
more engagement than those
without.
5 Reasons to Use Instagram as an Author:
1. Connect with a broader audience2. Promote and Market3. Inspire Yourself and Your Fans4. Share a glimpse inside your life5. Follow bloggers and other authors
#bestread 4,632 posts #fridayreads 21,995 posts
Author James Patterson:
5.5k Followers
283 Pins
22 Boards, Including: Upcoming Books, Free Book Previews, Reader’s Picks, New Releases, Quotes, My Books, Contests, Lustworthy Libraries, etc…
1. Create a Pinterest Business
Account
2. Add the “Pin It” Bookmarklet
to Your Browser’s Toolbar
3. Create Your Boards
4. Download the Pinterest
Mobile App
5. Add a Pin It Button to
Your Website
6. Add the widget to your
website
7. Create Your Own Pins
8. Generate Sales by Pinning your Book.
1
2
3
Three Reasons to be on LinkedIn:
1. Links
2. Research 3. Connections
Setting up a great LinkedIn Profile According to Social Media Today:
1. Make sure that your profile is “complete.”2 . Have a great headshot!3. Add “Author” and your book title to work
experience.4. Create a vanity URL5. Connect your Author Webite and 3 more URL
links.6. Think keywords! 7. Add your book titles to the Publications section . 8. Join author groups on LinkedIn
#ThankYou