Quicksight

QUICKSIGHT

Facebook Marketing Partner

OVERVIEWQuickSight access our database which is a copy of the Facebook database

QS can access data we pull in from outside sources

Integrating multiple data sets and providing immediate access

Drag and drop canvas

Creates tables and converts them to charts and graphs for visual scanning

Presentation-ready Visuals

2

Creating a New Report

• Select Analyze at the top to get to

QuickSight

• Choose the data source by selecting:

Company

Group (Can Filter based on group status)

Campaign (Can filter based on Campaign

Status)

Templates & Reporting

• Previously Saved Reports - are preloaded

with stats for a particular group, campaign

et

• Templates - Saves reports for formatting,

can be reapplied to other companies,

groups & campaigns

Key Functions

• Lifetime - allows you to select the data set

range. *In future QS versions this will say

Date Range: Lifetime

Metrics vs. Dimensions

Metrics - are what you're measuring: ad spend,

conversions, impressions, etc.

Dimensions- how you aggregate or split up those

measurements.

Time - Time can be both a metric or a dimension

Time (Day) = Metric & a Dimension

Example:

“I want to measure the conversions for each campaign,”

Conversions is your metric (what you're measuring) and

campaign is your dimension (how you're splitting up the

measurements)


Important Terms

• Conversions - actions taking pace off Facebook, reported by a conversion, pixel placed

on a webpage.

• Frequency - The average number of times your ad was served to each person

• Unique Impressions - # of unique individuals that saw the ad

• Impressions - The # of times your ad was served.

• Actions -The number of actions taken on your ad, Page, app or event after your ad was

served to someone, even if they didn't click on it. Actions include Page likes, app

installs, conversions, event responses and more. For example, 2 Page likes and 2

comments would be counted as 4 actions.

7


Important Terms:• Post Engagement- The number of actions related to your Page's posts as a result of your ad.

• Post likes - The number of likes on your Page's posts as a result of your ad.

• Post Shares - The number of shares of your Page's posts as a result of your ad.

• Post Comments - The number of comments on your Page's posts as a result of your ad.

• Videoviews -The number of times your video was viewed for 3 seconds or more.

• Videoplays - Video plays are actions that count the count video plays as a result of your ad.

• Clicks to play video - The number of clicks to play a video as a result of your ad.

• Relevance Score - *New as of 2/11 - estimate of how relevant an ad is to the target audience, based on how the ad

is performing. Having a high relevance score means our systems think an ad, including its image and copy, is

relevant to the people seeing the ad; therefore the advertiser pays less to reach more people. Can use the score

to test ad creative options before fully running a campaign, and optimize campaigns already in progress (*Note*

not fully supported feature yet)

8


Important Equations

CPC ($) - Cost per click = Ad Spend/Number of Clicks

• *Note - clicks and website clicks are treated as different metrics.

A website click is a click that takes you to a different website other than Facebook.

Clicks is a total count of clicks on a post

(could be a website click, a click on like, a click on a photo, a click to comment, click to share, etc)

CPE ($)- Cost per engagement = Ad Spend/Total Number of Engagements

• *where engagements = number of likes + number of comments + number of shares

CPV ($) - Cost per conversion = Ad Spend/Number of Conversions

• *Note there are multiple types of conversions

(checkouts, add to carts, registrations, leads, key page views)

When calculating be sure to take into account your campaign objective.

9


More Equations!

• CPWC ($) – Cost per website click = Ad Spend/Total Number of Website Clicks

• CTR (%) – Click through Rate = (Clicks/Impressions) x 100

• CPM ($) – Cost per 1000 impressions = (Ad Spend/Impressions)*1000)

• VTR (%) – View through Rate (used for video posts) = (Video Views/Impressions) x 100

10