Brand Equity

APPLE- I PHONE

Presented By:

Sonia Grover

Brand Attributes

A Brand Attribute portrays a company’s brand characteristic.It also signifies the basic nature of a brand.

Brand attributes are a bundle of features that highlight thephysical and personality aspects of the brand.

Attributes are developed through images, actions, orpresumptions. Brand attributes help in creating brand identity

Status Symbol

Stylish

Innovation

Multitasking

Unique

Pride, Credible, Exclusive

Confidence, Distinctive feeling,

High status, high-end quality and technology

Passion, accomplished, Innovation, dreams, hopes,

aspiration

Personality

Rewards

Values

Core competence

Brand Leverage Expansion of iTunes to windows

Launch of Apple watch

Launch of Apple TV

Market Extension in Networking- by the launch of

Apple time capsule

Loyalty

Even Better

GUI

Great user

ExperienceConstant

Innovation

Market pressure

Brand ArchitectureiPad

iPod

iMac

Apple products with “I” initial

Without “i” initial

Mac book

SafariTime Capsule

Mac-mini

Thank you!