Questionnaire Analysis

I created a questionnaire for Pop fans to find out information about them in relation to pop magazines. I wanted to find out more information into their personalities and what attracts them when purchasing a pop magazine. Furthermore, I will take this into consideration whilst completing my research and planning. When handing out my questionnaires, I handed that to only girls as I knew predominantly only girls read pop magazines, not boys. Overall, I found the use of making a questionnaire for pop fans to fill out, was very helpful as I gathered a lot of information and results to help me prepare my music magazine.

The first question I asked on the questionnaire was "how old are you". I asked this question so I know the ages of each individual pop fan. As a whole, the ages were 13-17 year olds, which has made me aware of the age range of girls who like the genre Pop. I then asked the target audience who their favourite band is and why. As a result, 80% of the girls who I asked said female artists/bands like Katy Perry, Jessie J, Little Mix etc; the other 20% said male artists/bands like Justin Bieber, JLS, One Direction etc. This has made me realise that pop artists are more into the young, female artists, which could be because they are more of an inspiration to young girls and they are more appealing than male artists. Though, men are still pop fans favourite as they are most likely to be attractive, causing girls to have a crush towards them.

The third question I asked on the questionnaire was have they ever been to any live concerts. As a result, the majority of the girls said yes, which is clear they are dedicated to the music they listen to and admire pop artists. Most of them noted on down they have been to either the Summertime/Jingle bell Ball which is a mini festival that includes a variety of pop artists/bands, promoted and broadcasted by the famous radio station 'Capital FM'. This is obvious that they listen to the pop radio station, which is another way to show their dedication and interest towards pop music.

Each person who filled out my questionnaire put 'yes' on question 4 ("do you have any artists as your role model, if so who?"). There were a variety of pop artists stated but Jessie J and One Direction were the most common pop singers written down for this question. This shows that out of the 20 people I asked, most of them look up to Jessie J and One Direction. This can be because they are successful, attractive and well known. I also asked the target audience if they read any Pop magazines… Nine people out of the 20 people I asked said yes. They either wrote down ‘Top of the Pops’, ‘We Love Pop’ and one individual girl wrote ‘Pop Girl’. This has shown me that the most popular magazine out the people I asked was ‘Top of the Pops’, so I will find out more information about the magazine, what they feature and what attracts the reader, as this will help me develop my pop magazine.

For question number six, I asked the audience to circle two articles they would like to read and they were able to circle 4 articles. 6 people circled 'the latest gossip on Justin Bieber and his new girlfriend', 12 people circled 'top fashion tips from Little Mix', 8 people circled 'tips on how to be more like Cheryl Cole' and 14 people circled the last option, 'Jessie J opening her heart about being bullied at school'. By these results, it is has been proven that young teenage girls are most interested in Jessie J's story about being bullied at school and fashions tips given by Little Mix. This may be because Jessie J is such a popular, bubbly,

beautiful artist; people would take it by surprise about her getting bullied at school. As Little Mix is also a well-known, stylish pop band, young girls would like to dress the way they dress as they are into the latest fashion and trends, and dress in stylish and fashionable way.

As a whole, the price range for how much a pop fan is willing to pay for a magazine is £1.50-£4.00. This is giving me an idea of the price I am going to set my magazine at which will attract the target audience. The last question I asked the girls was to circle two options that they thought grabs their attention the most on a front cover. Out of the 20 people I asked, 12 circled 'an image of your favourite singer/band, 17 people circled 'bright colours', 7 of them said 'bold, but cool fonts', 7 girls said 'an affordable price and 4 people circled 'the articles featured'. This proves that bright colours and favourite artist/bands are what mostly attract young girls towards a front cover. I will be using this result when creating my music magazine as it will help me to use these features to catch the audience’s eye.

As a whole, I believe I asked the correct questions to be able to find out more information about the personality of a pop fan and what attracts them the most. The results supported my aims, which will allow me to use this information that has been gathered, when creating my pop magazine ‘Non-Stop Pop’. I was not surprised by any of the results I gathered. For instance, I was aware that pop fans would not be willing to pay over £5 for a pop magazine. If I were to create the questionnaire again, I may add a few more questions to build up my knowledge about pop fans and magazines.