PRESENTED TOSir Aamir Saifullah

PREPAYED BYAmjad

Syeda ZehraSaad

CELLULAR

CONTANT

• VISION & MISSION• INTRODUCTION• MARTKET PRODUCT FOCUS• MARKET MIX• PEST ANALYSIS• SWOT ANALYSIS• RECOMMENDATION

The company’s is to develop the path breaking technologies and efficient

processes that incubate newer market, enliven customers aspirations and

continue to make Q-Mobile a trusted market leader amongst people.

VISION

Become No 1Keep It SimpleDo what You SayTake The Leap Of FaithKeep On CheckingStay True To Your Values

MISSION

INTRODUCTION

• LG is renowned in cell phone industry.• They re-launched their cell phone accessories in

Pakistan with new brand name of QMobiles under new company.

MARKET PRODUCT FOCUS

OBJECTIVE

CHALLENGES

TARGET MARKET

POINT OF DIFFERENT

OBJECTIVE

Q-Mobile Develops New Quality Cell Phones For Its Consumer

Q-Mobile Gives Life Style Oriented Products

Q-Mobile Provides a New Technology In Law Prices.

TARGET MARKET

Youth

SMS Conscious People

Multimedia Conscious people

Middle Class People

Internet Surfing People

TARGET MARKET

POINT OF DIFFERENCE

> Quality> Software> Battery Timing> Resale value> User Friendly> Java Supported> Multimedia Supported

CHALLENGES

> No Of Cell Phones Like Nokia, Samsung, China Mobile etc.

> There Will Be Huge Competition In The Market.> Already Low Cost Mobiles Are Available In The

Market

MARKET MIX

Qmobile Noir A34 – - Android OS, – v4.2 Jelly bean – - Built-in camera– - 3G (UMTS)– - GPRS– - Touchscreen

PRODUCT

QMobile E950 - Built-in camera- No 3G (UMTS)- GPRS- Touchscreen

Q Mobile E787 - Built-in camera- No 3G (UMTS)- No GPRS- No Touchscreen

PRODUCT

Qmobile Noir A100 - Android OS 2.2 Frozen Yogurt - Built-in camera- No 3G (UMTS)- GPRS- Touchscreen

Qmobile A5 - Android 2.3 (Gingerbread) - Built-in camera- No 3G (UMTS)- GPRS- Touchscreen

Qmobile A2 - Android 2.3 (Gingerbread) - Built-in camera- No 3G (UMTS)- GPRS- Touchscreen

PRICE

Q-Mobile Produce are usually sold at low price Q-mobile are usually competitor based they try to keep their

prices a bit lower then those of the closest competition Price details are Given:

Q-Mobile Noir A34 Rs:7,999/-

Q-Mobile E950 Rs:3,999/- Q-Mobile E787 Rs:2,499/- Q-Mobile Noir A100

Rs:7,999/- Q-Mobile A2 Rs:6,599/- Q-Mobile A5 Rs:10,500/-

PLACE

Q-Mobile phones are generally sold at all established mobile phone dealership although they are also sold at other retailers and other electrical suppliers. As this will encourage younger consumer to buy them.

PROMOTION

Direct Selling Advertising On T.V RadioPersonal SellingDifferent OffersMotivating The ChannelsGifts who purchase Q-Mobile

PEST ANALYSIS

Political & Economical Factors

Tax policy Employment Laws Trade Restriction Political Stability

Economic Growth Exchange Rate Inflation Rate

Economic Factor

Political Factor

Social & Technology Factors

Population Growth Rate Age Distribution Career Attitudes Emphasis On Safety

Lower Barriers To Entry Reduce Minimum

Efficient Production Level.

Influence Outsourcing Decision

Technology Factor

Social Factor

SWOT ANALYSIS

STRENGTHS

User Friendly

Long Time Battery

Brand Availability

Extra Accessories

Wide Model Range

WEAKNESS

Technical Weakness

Small Users

No Information In Rural Areas

No Awareness

Physiological Matters

OPPORTUNITIES

Lead In The Market

Smart Phones (Android)

THREATS

Local Competitors

Price War

High End Consumer (HTC, APPLE)

Uncertainty in the Economic Condition in Pakistan

RECOMMENDATION

QUESTIONS & ANSWERS

THANK YOU