Embed Size (px)
Citation preview
Building your Business.
Measurably.
To Help You Make More Profit
Period.Our Single Mission
Investments should deliver a return.
Marketing Budget is an investment in your Organizations Brand.
This investment is expected to Deliver a Return
Do you have written goals?
Are your prospects defined?
Who Makes It Rain?
Are you executing a written plan?
ASKAlways share knowledge,
Always seek knowledge
“We don’t have the resources to execute a marketing program.”
“All our Business is all by Referral.”
“Our sales team needs more leads.”
“We’ve done marketing, but we can’t tell you how we did.”What We Often Hear
Establish Acute Clarity of your Vision
Evaluate Opportunity and Set Goals
Define Prospect Targets
Insure Proper Positioning
SWOT Analysis
Set Goals
Q Process – What we do
Pre-Discovery Meeting Information
Opportunity Discovery Session
MAP - Marketing Action Plan
Plan Execution and Manage
Track and Monitor Results
Q Process Success Elements
Pre Meeting Questionnaire
Your Respected Competition
Your Top Clients View
Vendors and Suppliers
Your Top Ten
Understanding the Team, Speaking with One Voice
Where do we Want to Go?
SMARTgoals
SpecificMeasurable
AgreedResources
Time Dated
We need Purpose,We Need to Set Goals
Accountable Action Steps
Complete Budget for Tactics
Specific and Defined Goals
Detailed Timeline for Execution
Resource Allocation
ROM Monitoring
MAPMARKETING ACTION PLAN
Action Plans
Corporate ID & Branding
Conceptual Design
Media Buying, Planning & Placement
Interactive Marketing Campaigns
Web Development & Strategy
Execute and Manage
1 to 1 MarketingPR & Public AppearancesTrade Shows and ExhibitsMultimedia and Interactive
Telesales and Direct Sales Reseller and Channel Programs Strategic Outdoor Advertisement
What is the Right Method For your Targets ?
Our Services
What You Measure, Improves
Proposals, Estimates, Quotes
Responses, Leads, Appointments
Top Line Revenue Growth
Margin Increase
Close Ratios
Measure for Success
What You Measure, Improves
Metrics
The Result
A business generation process that delivers Results.
Or as the Q Group calls itReturn On Marketing
Business Generation Process
