FRANCE

&

# Organisation of an exclusive event ‘Psy-Chic by Kenzo Paris,’ and a privileged operation giving ELLE readers and online users the opportunity to win places as honoured guests

OBJECTIVE

RESPONSE

# To celebrate the new Kenzo collection and drive traffic towards the store

&

A 360° CAMPAIGN

PRINT

WEB

# Advertorial

# Social network support

# Dedicated ’invitation’ space# Premium online formats# Editorial support

MOBILE

SOCIAL NETWORKS

# Dedicated invitation space# Banners# Push notifications

ON THE GROUND

#EXCLUSIVE EVENT FOR READERS AND USERS

DEDICATED ONLINE SPACE

Special dedicated online ‘invitation’ space on ELLE.fr (fashion section) presenting details of the exclusive, co-branded event

Post-Event coverage: picture gallery and editorial content one week after the event

DEDICATED MOBILE SPACE

Landing page ‘invitation’ on ELLE app

Push notifications and banners

To allow users to participate in the privileged operation

Results : 1,899 online subscriptions & 677 mobile

subscriptions

#EXCLUSIVE EVENT FOR READERS AND USERS

PREMIUM ONLINE FORMATS & EMAILING

BUZZ ON SOCIAL NETWORKSPRINT ADVERTORIAL

To promote the operation and drive users to the dedicated online space

FOR MORE INFORMATION

PLEASE CONTACT:

The Integrated Solutions Department

+33 1 41 34 87 39