Optimize Your Linkedin Profile

LIKE A BOSS

Profile Optimizing● This is an exciting training● It’s time to turn your Linkedin Profile into a full

time salesperson● This guy/gal is going to be working for you 24/7

365● So, you better make sure he/she looks great

Overview1. Special notes on creating a magnetic profile 2. Optimizing your pictures, name and headline3. Creating a powerful 2000 character summary4. Current and previous companies5. Skills, endorsements projects6. Education, awards, organizations, etc7. Building recommendations

Magnetic Profile● Having a great profile is the foundation● All of your homework should be done before you

start● Get ready to take some serious notes● Pause frequently to do the work while you’re

watching

Magnetic ProfileReal Estate

Maximize your character space by both filling out the character number and choosing your characters wisely to both be good content and have a good visual appeal.

Magnetic ProfileOverarching Profile Goal

● Create an overarching goal for your profile ● All of your profile content should support that

goal● It should explain how you can bring them to their

promise land.

Magnetic ProfileSpecial Characters

● Tastefully use special characters ⭐⭐⭐⭐⭐ ● Simply Google “copy and paste characters” ● You’ll find websites that allow you to

copy/paste

Magnetic ProfileHave Four Window Open1. Your dashboard profile page 2. View As Connections Page 3. View As Public Page4. Another Account on “Who’s Viewed Your Profile”

Page

Profile PictureProfile Picture● This is extremely important● Have a very professional and approachable

image ● Know your audience and wear the right attire● Keep it professional; no beach or party selfies ● The image should be from above your elbows.

Background ImageProfile Background Image● Have a graphic designer make a background

image for you that is in line with your overarching goals

● You can go to fiverr and find a good designer for $5

● Just make sure they are Linkedin Specific and that your final design looks good on both the “View as Public” and “View as Connections” page.

First NameFirst Name● 20 Characters● Put in your first name here. ● If you want, you can put your middle initial as

well● If you want more profile real estate, put your

first and last name in the first name area

Last NameLast Name● 40 Characters● Add qualifications and take up more real estate● Examples:● John Smith - MBA● John Smith - Digital Marketing Expert● John Smith - TEV Marketing - CEO

——————————————————

HeadlineHow to have a great headline● Creating a great headline is so important that

we decided to make a Headline Formula sheet for you.

● Before you go and open up the sheet, let me talk about what makes a good headline and you can take it from there.

HeadlineHeadline Formulas ● Instead of telling you what to say, I’m going to

share with you some proven formulas.● What is a formula?● It’s very simple● Let’s first talk about a few different angles you

can take

You have the standard approach

● [Title] of [company name], [how I benefit my clients]● “CEO of TEV Marketing, helping companies grow their online

presence”● Kind of boring. It’s a very novice approach to marketing

You have the standard approach plus being specific

● [Title] of [company name], [how I benefit my specific clients]

● “CEO of TEV Marketing, helping lawyers grow & get new leads everyday”

● Better, but still boring and a bit novice

HeadlinePower Headline Formulas

● I highly suggest using power headline formulas● You can be industry specific with these● My favorite is to combine a warning or pain

headline followed by a promise land type headline

HeadlinePower Headline Formula - 1 of 10[great outcome] without [anything painful]● “Save 30% on Your Processing Fees Without A Longterm

Contract”● Specific “Save Your HVAC Company 30% On Processing Fees

Without a Longterm Contract”

HeadlineFor More Help With Headlines

Come To Our Free Linkedin Masterclass

HeadlineLook Great in The “Who’s Viewed Your Profile”● Make sure it looks good when your leads look at

their “Who's Viewed Your Profile” page● You want them to see your full headline● Don’t let your headline take more than two lines● Use another account to see how you look● Adjust as needed

Creating Your Summary● You get about 2000 characters● Your summary is not where you list off all of

your features and services● The summary is designed to show your lead

segments that you can bring them to the promise land

Creating Your Summary● Not a writer? Would you rather outsource?● You can find great writers in your niche on

UpWork.com● Create a summary outline for your writer● Make sure to give them lots of details● Check their writing to make sure it fits your style● It shouldn’t cost you more than $40-$80● Let’s continue

Creating Your SummaryComponents that make a great summary● First off, talk about how you benefit people. ● Tastefully — use ► special ◄ characters ✔ here

⇨● Share some testimonies

Creating Your Summary6 Step Summary Flow● 1 Show You’re Passionate ● 2 Point out a common pain ● 3 Show how you’ve solved that pain using

testimonies ● 4 Tell them how you are going to solve their pain● 5 Share another quick testimony before your CTA● 6 Call To Action with a very low commitment

solution

Current/Past Company● Flow from past to present companies progressively● Company Name: 100 Characters● Set your name ● Then, Edit Your Display Name - Example:

○ This is a good place to show the list of services you offer. ○ Your headline and summary will be more benefit focused.○ Example: “TEV MARKETING — Search. Social. Websites.

Design. Branding. Conversion. Sales Funnels. RESULTS”

Current/Past Company

Your Company Description● 2000 characters allowed ● You don’t need to use all 2000 characters● Be clear as to the benefit you offer your clients● Don’t just have a massive block of text● Create a progression

Current/Past Company

Add Media● If you have good media, add it here● Case studies are really helpful● Videos are great● Upload your logo● Create a Linkedin company page

○ Use same content and images to save time

Skills & Endorsements

Skills and Endorsements● Don’t put “Microsoft Excel” “Powerpoint” “Word”,

Etc● Put the awesome things you do

○ “Merchant Processor”, “Money Saver”○ “Marketing” “SEO” “AdWords”

● You get the point● Now, your connections can endorse your real skills

ProjectsProjects

● Projects is the place to show off your work ● It’s a great place to put your case studies● You don’t have to spend a ton of time here● If you have work you’re proud of, show it off

EducationSchool Name● 100 Characters● If you’ve not graduated college, it’s okay to fill this

out ● Example:

○ “Self Made Entrepreneur. Always learning, evolving and innovating with the times.”

● Hey, Bill Gates was a dropout

Awards● Great place to build yourself as a trusted expert.● If you’re Google AdWords certified or have any

other awards that make you a big deal, definitely put it here

● Then, drag your awards up higher to the top of your profile

Organizations/Volunteer

Organizations● If you’ve been involved at a local chamber, BNI, etc, this

is where to mark itVolunteer● List anything here that you’ve helped with if you think it

will benefit your profile

Groups/FollowingGroups● We talk about groups in more detail in a later video● For now, join groups that your leads will beFollowing ● Follow people that are inspirational to you● Also follow people and Linkedin company pages

that are important in the industry you are targeting

Recommendations Recommendation Requests ● This is the last step in optimizing your profile● Linkedin has a great feature that allows you to

solicit recommendations from people in your network

Recommendations Here are the steps● Hover over the ▼ button next to the button that

says “View As”● Click “ask for recommendations” ● Then go through the process

Helpful tip: if you personally ask the person before you send them a request, your chances of them filling out the recommendation are much higher.

Recap1. Special notes on creating a magnetic profile 2. Optimizing your pictures, name and headline3. Creating a powerful 2000 character summary4. Current and previous companies5. Skills, endorsements projects6. Education, awards, organizations, etc7. Building recommendations

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