New Promotional Product Concepts – Adding the Twist!

Today more than ever, the ability to develop and launch new promotional products or premiums successfully and quickly is the key to business success.

What makes a new product a success? What can be done to improve the odds of selecting a winning new promotional product?

Product superiority is very high on the list of critical success factors.

Premium products that deliver real and unique benefits to users are far more successful than "me too” products.

Similarly, products that are collectable, quirky, have that twist will attract the awareness and interest necessary at the outset to ensure the promotion lives through it’s lifetime (the promotional period).

In our experience the promotional lifecycle follows the same curve as a typical textbook product life cycle (PLC).

Promotions are launched and after initial awareness, the interest and adoption or participation grows rapidly, hitting a peak about three quarters of the way through the campaign and then the promotion slowly drops off until the completion date

A superior promotional product should ideally:

Offer unique features not available in competitive products or other promotions – have a point of differentiation

Meet customer needs better than the other promotional options Have a high relative product quality / perceived value for money Be appealing – to the identified target market Deliver immediate incentive, repeat purchase, incentive to buy or trial “Stand Out Ability” is imperative

Most of all - be innovative, adding a twist to a simple product is often all that’s needed.