Promo media media kit 2014 spread

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WHO WE AREWHAT WE DOPRODUCTS & SERVICES

CASE STUDIESRETROSPECTIVECLIENTS

SITE SPECIFIC

CONTENTS

www.promomediaconcepts.com 212.265.5431

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WHO WE AREAS A PRE-EMINENT FORCE IN ALTERNATIVE OUT-OF-HOME ADVERTISING, PROMOMEDIA CONCEPTS CREATED COFFEE CUP ADVERTISING IN 1993 AND HAS SINCE EXPANDED ITS OFFERINGS TO INCLUDE A MULTITUDE OF NON-TRADITIONAL PLACE-BASED MEDIA FORMATS. PROMOMEDIA’S EVENT ARM EXECUTES MOBILE TOURS, STREET TEAMS, AND PUBLICITY STUNTS NATIONWIDE. THE COMPANY HAS A PROVEN TRACK RECORD OF CREATING AND IMPLEMENTING MEMORABLE MEDIA CAMPAIGNS AND PROMOTIONS FOR AN IMPRESSIVE LIST OF CLIENTS FROM START-UPS TO BLUE-CHIPS.

PRODUCTS+ SERVICES


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YOUR BRAND IN THEIR HANDPromoMedia’s signature ad vehicle, the coffee cup, is part of the fabric of virtually every American’s daily ritual — more than 160 million people drink coffee every day. The very nature of drinking hot coffee guarantees that each person will see, hold, and interact with a branded PromoCup multiple times from the first sip to the last drop. When clients need to ensure millions of people will see their message, they turn to PromoCup.

PROMOCUP


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Similar to coffee cup advertising, PromoSleeves turn a simpleevery day item into a walking advertisement. We offer customdie-cuts, product sampling, thermo-chromatic inks, and couponing.

2nd MOST POPULAR

BEVERAGE IN THE

U.S. DAILY COFFEE CONSUMPTIONAMONG AMERICAN ADULTS

37 MINUTES

ON AVERAGEIT TAKES A PERSON

TO CONSUME A CUP OF COFFEE

IN MAJOR CITIES ISCONSUMED IN FRONT OF

A COMPUTER

84%

+3 OR MORE

DRINK

A COFFEE DRINKER NATION

COFFEE CONSUMPTION STATS

PROMOSLEEVE


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PromoCart stands out above the clutter with our patented pushcart umbrellas, designed for maximum 360-degree visibility. Your message is highlighted from every angle; showcasing them to pedestrian street traffic, car and bus travelers, even those gazing down from the offce buildings above. Optimum height means your message will pop against the vibrant street life of the city.Signs on pushcarts deliver a lasting impression to both customers and the passers-by whether on foot or in buses and cars. PromoMedia has one-of-a-kind access to pushcart vendors delivering results without equal. Umbrellas and signs are highly targeted by street corner. Hot dog, nut, fruit and ice cream cart vendors are avenues for umbrella promotions, while coffee and donut carts are ideally suited for signage. We also offer custom pushcart events on the street or inside offices.

Exclusive distribution networkPatented umbrella design ensures maximum coverageThe average pushcart generates 25,000 impressions per dayAbility to target consumers by street corner

PROMOCART


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TAKING IT TO THE STREETSPromoMedia can pump up the volume on any campaign by launching a marketing assault with live street teams designed to amplify your clients’ message. Whether on the streets or leveraging PromoMedia’s exclusive network, our event marketing teams animate a client’s promotion and bring the brand to life, effectively cementing the brand in the mind of the consumer.

Free beverage events (coffee, hot chocolate, iced tea) Coffee JetpacksProduct and food sampling Free Food Events (hot dogs, donuts, bagels...)Corporate eventsInside advertising agenciesIn-office programsGrand openingsContests

PROMOTEAM

COMPONENTS


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The interactive PromoCart is a self-powered high-tech multimedia presentation stage that can be customized for specific brands and events. The PromoCart is stocked full of useful features, functions and tools to help make your event a success. Each cart is individually handcrafted using the highest quality materials, technology and accessories engineered to operate seamlessly at optimum performance from show to show. From high-tech presentation systems to self-contained power and customizable branded designs, PromoCarts are complete mobile marketing stages ready to make a lasting impression wherever they’re used.

42” TV (weatherproof) Data Capture DevicesTwo Under Canopy MonitorsDVD/CD Sound SystemWi-Fi CompatibleSatellite RadioLaptop ConnectionsOverhead/Interior LightingCordless Electric PowerBack Up GeneratorPA Speaker SystemPA Spe

MARKETSNEW YORKLOS ANGELESORANGE COUNTYCHICAGO

INTERACTIVE PROMOCART

COMPONENTS PromoMedia’s attention to detail made them the ideal partner in producing and executing these events for our client.–– Generation Outdoor

Digitally Driven Mobile Marketing


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Our PromoToGo campaign reached our target audience with pinpoint accuracy–– Brian Stetter

A Brand on the Run Really DeliversPromoToGo is perfect for delivering your message into the homes and offces of your target audience. We focus on consumers while they go about their everyday routine and we reach them where they live, work and play. PromoToGo cuts through the jumble of media messages in a clear and consistent way, with substantial savings.

COMPONENTSPIZZA BOXESTAKE-OUT CONTAINTERSDELI BAGSPHARMACY BAGSNAPKINS & DISPENSERSMOIST TOWELETTESWATER BOTTLESBEACH UMBRELLASIDEWALK DECALS

PROMOTOGO

Citibank


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PromoMedia is a greatway to get on every media person’s desk

The in-agency program is specifically designed to reach media planners, buyers, and executives in advertising agencies. The program enables our clients to reach inside Madison Avenue’s coveted media buying community. Popular during the Upfronts, Fall Sweeps, Advertising Week, Outfront, and other media related events, the in-agency program is available throughout the year. PromoMedia’s events with branded PromoCups, carts, and staff provide clients with a visible, targeted, and cost-effective medium that delivers the best advertising positioning the marketplace has to offer.

COMPONENTSBreakfast Event Coffee, Donuts, Bagels, MuffinsIce Cream SundaesIce cream with an assortment of fun toppings

Afternoon SweetsCandy assortment, popcorn machine, cotton candy machine, and iced tea

CartsPromoCarts include branded signage on three sides and a custom printed umbrella.Staff Professional brand ambassadors are on hand to serve agency staff and represent the brand.

LOGISTICSPromoMedia will take care of securing the agencies, dates, required insurance, building load-in/out rules.

IN AGENCY

MARKETSNEW YORKCHICAGOLOS ANGELESDETROITSAN FRANCISCOBOSTON

Get Inside And Schmooze


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PromMedia enables you to be where the people are, instead of having them come to you.–– Paula Brooks

PLAZA DOMINATION

Plaza dominations enable clients to captivate unique public spaces that offer a high concentration of pedestrian traffic. Locations include major shopping destinations, commuter hubs, mixed use developments, waterfront communities,and open-air retail centers. Millions of visitors frequent eachpublic venue annually.

COMPONENTSUMBRELLASWRAPPED TABLE TOPSSIDEWALK DECALSBARRIER SIGNSPOLE BANNERSCUSTOM ACTIVATIONS

MARKETSNEW YORKBOSTONSEATTLEMIAMICHICAGO

MAKEOVER AND TAKEOVER

JL MEDIA


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The branded cafe umbrellas are an unobtrusive way to reach people while they are comfortably seated in a relaxed environment.–– Paul Mecca

Umbrellas are clearly visible to pedestrians, cars and buses alike. While patrons are eating at their favorite bistro, shielded from the sun under your client’s umbrella, they will remember the brand. Reach people outdoors while dining, shopping, or just taking a stroll in their favorite neighborhood. Available in major markets across the country. Year-round in warmclimates and from April through October in colder regions.

COMPONENTSUMBRELLASTABLE TENTSNAPKINS & DISPENSERSPRODUCT SAMPLINGSPECIAL EVENTS

MARKETSNEW YORKLOS ANGELESORANGE COUNTY

PROMOCAFE

FedEx

LOCAL CAFES & RESTAURANTS PROMOTE YOUR MESSAGE.


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SITE SPECIFIC


THE FRUIT CART DOMINATION

For many New Yorkers being health conscious starts at a stand. Whether they choose apples or oranges your brand supports their decision. And with a comprehensive network of hundreds of participating fruit vendors, PromoMedia puts you at the center of the Big Apple.

Sponsor a health focused ad campaign by participating in our New York fruit cart program. In addition to the umbrella ad we are offering a fresh new take on cart sponsorship that includes; price stakes, printed bags, branded apparel, and take-one materials.

COMPONENTSPRICE STAKES APRONS UMBRELLAS BAGS

MEDIA IMPACTSTRATEGIC PLACEMENTS THROUGHOUT MANHATTAN

**SEE MAP**

M A N H A T T A N

Manhattan


SEATTLE PUBLIC SEATING DOMINATION PACKAGE

PromoMedia Concepts is pleased to an-nounce the opportunity to dominate Seat-tle’s, Westlake Center Plaza with your client’s message. The Plaza is located in the heart of Downtown Seattle at 400 Pine Street between 4th and 5th Av-enues. This is a unique opportunity to reach both Seattle locals and tourists alike. Similar to our public space adver-tising programs in NYC and Chicago, we are offering branded umbrellas, barrier signage, and wrapped tabletops. The impact promises to be tremendous. The umbrellas and additional signage will be located exclusively at Westlake Center Plaza and will be maintained and oper-ated daily from 9:30 am until 7:30pm.

Westlake Center Plaza is one of the most heavily trafficked areas in the downtown district. The Plaza, a mixed-use development with its myriad of at-tractions includes a luxury office tower, a 4 level retail atrium and connections to the MetroBus Tunnel and Seattle Monorail (connecting Downtown Seattle to the Space Needle). Flanked by Nordstrom’s flagship store, Macy’s and an adjacent city park, this space represents Seat-tle’s grand meeting place. Approximate-ly 10 million visitors walk through the Plaza annually, as it is the central gath-ering place for Downtown Seattle.

COMPONENTS24 wrapped table tops24 branded umbrellas(6 on plaza and 18 on balcony food court)4 barrier signs100 table tops inside the food court

Available monthly from April thru November

W E S T L A K EC E N T E R

Pershing Square Plaza Grand Central Terminal’s Umbrella Program

PromoMedia Concepts is pleased to announce the opportunity to dominate Grand Central Termi-nal’s Pershing Square Plaza with your client’s message. The Plaza is located at 42nd Street and Park Avenue adjacent to the landmarkentrance to Grand Central Termi-nal.

The umbrellas and additional signage will be located exclusively in Pershing Square Plaza and will be maintained and operated daily from 11:30 am until 10:00 pm. This is a unique opportunity and the impact promises to be tremen-dous.

Grand Central Terminal’s Persh-ing Square is one of the most heavily trafficked commuter hubs in all of Manhattan. The plaza with its outdoor café and public seating area hosts approximately 1,500 people per day. More than 31,000 commuters and visitors pass by the intersection of Park Avenue and 42nd Street during the hours of 11am and 6 pm on weekdays.

If you are interested in this exciting new promotional op-portunity, please contact your PromoMedia Concepts sales representative at 212-265-5431.

COMPONENTSBranded Umbrellas, Branded Table Tops, Branded Barricades, Branded Table Tents, Branded Beverage Napkins

LOCATIONGrand Central Terminal’s Pershing Square Plaza

Hours of Operation Daily - 11:30AM until 10:00PM

Program Duration 5 months — May 1st thru September 30th

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SXSW - 6TH STREET OPPORTUNITIES AUSTIN, TEXAS

6 BANNERS• 8’ X 20’ banners• Located on second floor overlook-

ing 6th Street• Pedestrian only street is closed to

vehicular traffic during SXSW• Active nightlife scene in well lit area

PROJECTION ROOFTOP• 10’ wide two-sided projection

screens and building banners• HD backlit projection video• Located on the corner of 6th and

Trinity• Street is closed to pedestrian traffic

during SXSW• Active nightlife scene in well lit area

ACTIVATION SPACE FEATURE• 50’ x 70’ parking lot on Trinity be-

tween 6th and 7th Streets• Space for 3,500 square foot tent• 400 Amp 3-phase power• Great for:Interactive PromoCarts,

Branded Food Trucks, Mobile Tours, Promotional Tents

• Main walking route from convention center to 6th Street

OVERVIEW6th Street in Austin is the “Bourbon Street” of Texas and the center of eve-rything cool during the 10-days of SXSW. The following activations allow your brand to be right in the middle of the action on 6th Street (400 block). The 400 block is the “50-yard line” of 6th Street’s nightlife and is closed to automobile traffic during SXSW to accommodate the pedestrian traffic.

COMPONENTS1. Three building banners at 411 East 6th Street between Trinity and

Neches Street2. Two-sided rooftop projection screens on 6th Street (Corner of 6th

and Trinity)3. Activation Space 50’ x 70’ parking lot on Trinity between 6th and 7th

Streets


COMPONENTS30 Branded Umbrellas and Branded Table TopsTwo 4’ x 8’ sidewalk decalsThe umbrellas and branded tables will be positioned on the plaza daily. Hours 9:00am until dusk. The public seating area hosts over 2,000 people per day. More than 45,000 commuters and visitors pass through the outdoor promenade on weekdays.

Available monthly from May thru October

CHICAGO NORTH RIVERSIDE PLAZA SEATING DOMINATION PACKAGE

PromoMedia Concepts is pleased to announce the opportunity to dominate Chicago’s North Riverside Plaza a premier outdoor promenade overlooking the Chicago River. The plaza is situated directly across from the Northwestern Train Station and Union Station. Corporate office buildings including the Chicago Mer-cantile Exchange, Citicorp Center and Boeing’s world headquarters surround the plaza.

Directly across the river sits the fa-mous Civic Opera House. Business professionals frequent the public seating area for breakfast, lunch and after work. On select summer afternoons, the building features live entertainment outside on the plaza, which swells the ordinarily large crowd.

The public seating area hosts over 2,000 people per day. More than 45,000 commuters and visitors pass through the outdoor promenade on weekdays. This is a unique opportu-nity and impact promises to be tre-mendous.

CHICAGO2 NORTH

RIVERSIDE

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CASESTUDIESLOS ANGELES

HERMOSA BEACH

LONG BEACH

DOWN TOWN

HOLLYWOOD

SANTA MONICA


LOS ANGELES CAFE UMBRELLA PROGRAM

Advertise your message at over 50 participating LA area cafes using branded outdoor umbrellas. Cafes are adorned by a collage of branded umbrellas promoting your message. Umbrellas have 360-degree visibility and are seen by patrons, pedestrians, cars and buses alike. This allows clients to reach people outdoors while dining, shopping, or just taking a stroll in their favorite neighborhood.

COMPONENTSUmbrellas at 50+ Restaurants & CafesAdditional Opportunities Include:Printed NapkinsTable TentsWindow ClingsSidewalk DecalsProduct SamplingCafe Domination Events

LOS ANGELESCAFE NETWORK


CASE STUDY: DELONGHI

Where else do you search for comfortduring the winter than at the side of a dark, rich, and seductive espresso. Pressed and brewed by your own native italian. From the country that invented the perfected espresso, DeLonghi brings you the “Gran Dama”. A machine so simple yet so committed you’ll wonder if there is truly room for another life-long companion. During the dash of the holiday season, PromoMedia brought DeLonghi to the coffee dreamer by abandoning all concepts of the PromoCart. In both New York and Miami PromoMedia rolled out it’s newest addition to the Promo family, the Interactive PromoCart; a true jaguar of the promotional street-scape. With it’s flexibility and comprehensive engagement, this media `feline, integrates on-site demonstrations, 360-degrees of interactivity, video, lights, and all the bells and whistles that should accompany the best “cup o’ joy” you’ve ever indulged in. With true italian speaking brand ambassadors, free cups of coffee, and the best scenes in town, PromoMedia set the stage for the intimate experience that great relationships are built on.

CLIENTDēLonghi

COMPONENTSItalian Speaking RepresentationTeam of Brand AmbassadorsComplete Audio / Video PackageIlluminated LED LightsBranded Coffee Cups

CAMPAIGN“Cup O’ Joy”

OBJECTIVETo demonstrate DeLonghi’snewest machine using aninteractive promotional cartand experiential marketing tour.

HACKENSACK-NJ

MANHATTAN-NY

MIAMI BEACH-FL

CASE STUDY: DELONGHI


New Yorkers Discover the World’s Potential in Unexpected Places. As a full campaign that canvassed the city in portraits of “potential”. Each facet of the campaign framed key places where potential was beingreached and relayed facts and statisticsthat recognized these sucesses.The challenge was to find new ways to relate these broader comments on commerce, trade, and tourism. Promo Media’s unique relationships with the everyday New Yorker allowedHSBC to tap into their prospective clients with more resonance. Custom banners, signs, decals, and mats were developed to articulate unexplored ad-space.At the South Street Seaport mundane items such as manhole covers, granite benches, flower pots, and rope cleats were transformed to communicate HSBC’s message of seeing potential in everyday objects.Uniquely placed pole banners framedthe incoming water traffic as a means of delivering facts pertaining tointernational shipping. Food vendor carts were outfitted with large mats that extended the real estate of the vendor’s cart to include the customer. Coffee cart windows were framed to highlight the coffee vendor participation in the global exchange of one of the worlds biggest commodities, coffee, a pilot staple of the New York morning. Through the successful placement of these location specific advertisements HSBC has found a way to effectivelyenvelope the world of potential the city of New York has to offer.

CLIENTHSBC

COMPONENTSCoffee Cart Signs

Vendor Cart Floor MatsCustom Signage

Pole Banners

CAMPAIGN“Discover the world’s potential

with a bank that knowshow to find it.”

OBJECTIVETo attribute cases in which

HSBC can identify potential in“unexpected places.”

Manhattan

Media Impact

CASE STUDY: HSBC PLACE-BASED MEDIA CASE STUDY: HSBC PLACE-BASED MEDIA


CASE STUDY: OWN PRODUCT

Pick Your Own Pout.During the 2010/2011 Holiday season PromoMedia got New York to pucker-up for Own Products. In conjunction with Duane Reade’s exclusive product launch, PromoTeam’s were deployed throughout manhattan armed with samples of lip therapy to rescue us from our skin-care distress.As the brain child of The Method Brands former CEO, Own Products looked to the PromoTeam as an intimate and meaningful way to announce the quality, fashion, and driven sustainability of their innovative new skin care system.

CLIENTOwn Products

COMPONENTSCouponsBranded CartProduct SamplingBrand Ambassadors

CAMPAIGN“Size Matters”

OBJECTIVEEducate target areas of New YorkOn the Launch of an innovative new skin care product availableexclusively at Duane Reade.

Manhattan

Media Impact

CASE STUDY: OWN PRODUCT

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PEOPLE WE’VE WORKED WITH


CASE STUDY: DIRECT MARKETING DOOR

CLIENTCapital One Bank

COMPONENTSDoor Hangers

Brand Ambassadors

CAMPAIGNSIMPLE SAVINGS

OBJECTIVEDistribute 150,000 door hangers to

private residences throughout to private residences throughout

New York

NASSAU COUNTY

Branch Location

Fatten Up Your Piggy Bank Faster!PromoMedia helped promote a new Capital One savings account rate through the distribution of printed door hangers.To reach houses within a 5-mile radius of each of the 30 Capital One Branches, Promo media deployed teams of brand ambassadors to go house by house distributing 150,000 door hangers throughout Nassau County, a suburb of New York City. Using our geo-targeted distribution method, we reached homes in Capital One’s desiredneighborhoods. Team managers worked closely with the Capital One marketing team to customize the distribution to coincided with the proximity of each branch.

By adorning 150,000 door handles with an offer to earn a competitive Annual Percentage Yield, Capital One was able to directly connect withpotential customers on the home front.


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PROMOMEDIA CONCEPTS INC.TEL 212 265 5431 FAX 212 262 7279

www.promomediaconcepts.comwww.promomediaconcepts.com 212.265.5431