Presented by

Navneet Singh

Kallapalli Durgaprasad

Sonu Harijan

MBA PROJECT

PEPSI PRODUCT GATORADE.

POINTS OF DISCUSSION.

Objectives

About Gatorade

Caparisons between Gatorade and Tzinga

Observation

Reviews.

Recommendations.

Conclusions.

OBJECTIVES

Understand the sports drinks market in

India

Understand the sales of Gatorade

Introducing the energy drink in the

market

Our goal is to get benefits and public

acceptance introducing new sizes to fill

and expectations created.

ABOUT GATORADE

Gatorade is a energy drink, the product of Pepsi.

The product Gatorade is launched in India 2004.

It has 3 flavors. Orange, lemon and blue bolt.

Gatorade is meant for consumption, in active,

sporty and hot condition.

Gatorade is formulated to rehydrate, Re-plenish,

and Re-fuel athletes when they need it most.

COMPARISON BETWEEN GATORADE AND

TZINGA

Name of the

product

Gatorade Tzinga

Availability Less More

Price Rs.40 – 500ml 30 – 250ml

Taste Not good Good

Advertisement Less Less

Ingredients water, sucrose (table

sugar), dextrose, citric

acid, natural flavor,

sodium chloride (table

salt), sodium citrate,

monopotassium

Fruit juice, sugar,

lemon, vitamins,

guarana.

Flavors Blue bolt mix, lemon ,

orangeTzinga 5hrs charge,

torpical fruit, straw

berry.

OBSERVATIONS

People are not aware of Gatorade.

Less advertised.

Availability is less.

Taste is not at all good.(public

review)

Price is too higher than competent

products Tzinga.

Internationally success but failure

in India.

Consumes by sports person but not

the ordinary ones.

MARKETING SURVEY.

We observed that a single person did not buy the

Gatorade from shopping mall at subash nagar,

Delhi.

When we had a talk with the store manager, he

said that Gatorade powder packets are more sold

products than Gatorade bottles.

Through our survey availability of Gatorade bottles

is too low even in big shopping malls like Ansal’s

plaza in Greater noida.

SPORTS PERSONS WE ENQUIRED

Sl.no Name of a

sports

person

sport he

played

Feedback

1. Nitin Basket ball It’s a very good energy drink

2. Prince Basket ball It’s good

3. Dinesh Foot ball Its good drink

4. Prakash Foot ball Not known.

5. Rajath Cricket Not known

6. Devanand Cricket Not known

7. Pinku Cricket Not known

8. Ratneesh football Not known

CUSTOMERS TARGET.

Sports man

Retail shops

High profile gym

Outside of every metro station.

INTRODUCE “TIN” GATORADE

•Energy Drinks/ Soft drinks, which was introduced as a

TIN bottle attracted an awesome audience towards it.

•TIN Bottle mainly attracted Clubs & Pubs

•If we introduce the same plastic Gatorade Bottles in

Places like Clubs & Pubs, it will not be used at all there.

•Most Common Example of Energy Drinks used in

Clubs & Pubs is RED BULL.

REASON - TIN Bottle of Red Bull.

Can be Used in Pubs & Clubs easily.

Unless Gatorde is introduced in TINS, it

can’t be used as a Club/ Pub Drink.

Even Price of TIN would be high, but the

sales of TIN Energy drink would be

excellent.

TIN Bottle Looks Stylish & fascinate.

MARKETING TIPS.

We can sponsor to the leagues (cricket, football,

etc) at state level.

We can introduce it in every sports stadium.

We can go for a free sample to the main players at

the time of IPL.

We can introduce the Gatorade tins in gyms, pubs

and in clubs.

We can try to introduce it in dance academy.

REVIEWS OF CUSTOMERS.

Hey Gatorade why have you increased the price by

Rs. 35 to 40 bucks..... that's 15% increase. This is

horrible.. as it is it was too high at Rs. 35.

Wow, visited all the big super markets, Gatorade

sachets are not available anywhere in Bombay. I

live at Lower Parel & Chembu .

GATORADE REVIEW 1.

GATORADE REVIEW 2

RECOMMENDATIONS

We can Clearly say that the availability of the

Gatorade is too less according to our market survey

even in the Increase the advertisement of the

product.

Try to place it on same stack of all energy drinks/

Juices.

Take attention on the reviews of the customers.

CONCLUSION

Doing all the research of Gatorade we need to

focus on four areas

First one is designing

Marketing

Customers feed back

Customer target.