@GoBCM | @ASmarterERA

PROGRAMMATIC: The Glue That Binds Data and Creative

Lijo Joseph Senior Director Performance Media

Chris Trick Chief Marketing Officer

Presented by:

@GoBCM | @ASmarterERA

@GoBCM | @ASmarterERA CHALLENGE

• Increase Brand Awareness

• Drive Online Leads to Local Real Estate Agents

• Deliver Relevant Messages To Consumers

@GoBCM | @ASmarterERA

• Programmatically Buy Dynamic Display Ads Using 1st Party Data on Limited Audience to ERA Website

SOLUTION

@GoBCM | @ASmarterERA SOLUTION • Scale the Audience by Targeting In-Market House Shoppers on Zillow

@GoBCM | @ASmarterERA SOLUTION • Dynamic, data-driven ads were created by incorporating real time search data

from Zillow. City and State queries were used to deliver relevant messages to the right audience.

@GoBCM | @ASmarterERA RESULTS