How programmatic buying works – in 3 slides

(The very, very simple version)

Tim opens a webpage in his

browser. The site knows a lot about

him from his browsing history and more – we know his tastes, interests, buying

habits, location etc.

A number of advertisers are

interested in placing their ads before

someone like Tim.Depending upon how important they think

Tim is, they have already placed bids

for someone matching his profile.

(the figures show are just for demonstration)

The Ad Exchange matches Tim’s profile and that of thousands of others with the profiles advertisers have bid for – all of this happens in

hundredths of a second.

The highest bidder’s ad appears in the adspace in Tim’s

browser

AD for Tim

one-marketing.eu