“Professor, Brand Thyself!”

Presented by Matthew A. Gilbert, MBA

MatthewAGilbert.com | @MatthewAGilbert

+971 056 877 8100 | mttglbrt@gmail.com

GESS Dubai 2017 | March 16, 2017

Exercise: Brand Brainstorm

Slide 2 Professor, Brand Yourself!

Professor, Brand Yourself!

Agenda

What is a Personal Brand?

Why Do I Need a Personal Brand?

How Do I Create a Personal Brand?

Slide 3

What?What is a Personal Brand?

Understanding Branding

Slide 5 Professor, Brand Yourself!

“A brand for a company is like a reputation

for a person. Your brand is what other people

say about you when you’re not in the room.”

– Jeff Bezos

Understanding Personal Branding

Slide 6 Professor, Brand Yourself!

“It’s not who you know that matters — it’s who

knows you that’s important. Personal branding

builds up your reputation to the point where

you have a presence even in your absence.” –

Jarod Kintz, This Book is Not for Sale

Why?Why Do I Need a Personal

Brand?

Personal Mastery

Slide 8 Professor, Brand Yourself!

Clarity

Confidence

Commitment

Professional Development

Slide 9 Professor, Brand Yourself!

Respect

Resources

Rewards

How?How Do I Create a Personal

Brand?

Professor, Brand Yourself!

Understand Your Brand: Clarity

Slide 11

Values

Brand

Value

Exercise: Most Valuable Values

Slide 12 Professor, Brand Yourself!

Authenticity, Achievement, Adventure, Authority, Autonomy, Balance,

Beauty, Boldness, Compassion, Challenge, Citizenship, Community,

Competency, Contribution, Creativity, Curiosity, Determination, Fairness,

Faith, Fame, Friendships, Fun, Growth, Happiness, Honesty, Humor,

Influence, Inner Harmony, Justice, Kindness, Knowledge, Leadership,

Learning, Love, Loyalty, Meaningful Work, Openness, Optimism, Peace,

Pleasure, Poise, Popularity, Recognition, Religion, Reputation, Respect,

Responsibility, Security, Self-Respect, Service, Spirituality, Stability,

Success, Status, Trustworthiness, Wealth, Wisdom

Create Your Brand: Creativity

Slide 13 Professor, Brand Yourself!

Mission

Motto

Bio

“Learn Continuously,Live Generatively”

Share Your Brand: Consistency

Slide 14 Professor, Brand Yourself!

Be Social

Continue Learning

Give Freely

Speak Often

Write Articleswww.MatthewAGilbert.com

Final Thought

Slide 15 Professor, Brand Yourself!

“Mass advertising can help build brands, but

authenticity is what makes them last. If people believe

they share values with a company, they will stay loyal

to the brand.” ― Howard Schultz, Pour Your Heart Into

It: How Starbucks Built a Company One Cup at a Time