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IntroductionPackaging is :

An activity of designing and producing the container of product.

first attraction for consumer. It may influence to consumer in buying behavior. Design, Shape and color is the identity of a brand.

more than just product's pretty face.

the essential for offering goods in safe and secured position.

Fifth P’s of marketing mix.

Packaging design is:

the discipline of creating the container, graphics and visible outer presence of a product.

Essential role

Protection

Transportation

Communication

Essential tools Naming

Brand identity

Brand color

Structure design & volume

Texture

Packaging Materials

Suitable packaging

Identity

Points to the consider when developing packaging

Make sure packaging is unique

Make sure its performs the function requirement

Make sure packaging promote product and brand

Classification of packaging Primary packaging

primary packaging is constructed both with the product itself and any existing secondary layers of packaging in mind.

Secondary packaging

Secondary packaging is outside the packaging, perhaps used to group primary packaging.

Tertiary packaging

It is use to handling bulk products, warehouse storage and transport shipping.

Types of packaging

Consumer packaging

A type of good that is consumed

everyday by the average consumer.

Industrial Packaging

The packaging that is used to delivery goods

from producer to consumer. Used to transfer

goods to the next point of production.

Method of packaging

Paper and cartoon packaging

Use for foods ,electronic, toys, shoes, and other packaging materials

Films packaging

Used to wrap goods, cover, protect box and other packaging

Foam packaging

Used to protect glass, furniture and sharp edges.

Textile packaging

Used to in automobile industry to protect the materials and parts

Plastics box and container

Used to in food industry. I.e. ketchup, juice, milk, water and its can recycled also.

Different materials used

Cartridge paperUse for general drawing, design and technology projectGenerally 100-135g thickness

Cardboard Thicker than paperMade from layer, glue or laminated together. It can be folded to produce a cartoon.

Duplex boardUsed for the container to pack the liquid.Used by food industry and recycle the materials.

Solid white Boards

High quality cardboard

It is used for hard backed books and other items.

Corrugated Board

It is used for packaging electric items

It is very strong comparatively its weight

Foil lined board

It is aluminum container used to packaged meals.

Foil retains the heat and help keep its warm.

Tracing paperGenerally it is used to layer of packaging.

Glass containersGlass jar and bottles are very popular.Mainly used for packing jams, juice, pickles, beer, wine etc. They can be easily broken, destroyed when travelling

Plastic It is Versatile packagingUsed for daily consumption goods, i.e. frozen goods, snacks

foods

Aluminum It is easy to manufacture and friendly with environment It is perfect to storing canned goods, potted meat and fish, as

an inner liner of bags, covers in packaged.

Advantage of packaging in different sector

Manufacture

To keep product safe.

To facilities storages.

To facilities distribution.

To increase profit.

To help in advertisement and sales promotion.

To increase the demand

Middle man

Help in storage.

Easy to transportation.

Helpful to presenting the product before consumer.

Help to increase sales and profit.

Consumer

Easy to handling

Helpful Information about products

Information about producer.

Using instruction of product.

Labeling labeling is describing someone or something in a word or

short phrase.

Importance of labeling Product information

Shows nutritional content

Thank you !!