Product Life Cycle DIRECT EXPORT BANGLADESH

Harmandeep Singh

PLC

H&M TOP PRODUCTS• JONAS – 20*16STR-128*56-3/1 TWILL•130N55 - 30*16-139*78-3/1 TWILL•BRUCE – •WAYNE – 20*20STR

2012-13 2103-14 2014-150

10

20

30

40

50

6050.5

41

25.5

16

5.500 0.5

9

0 0.2

18

JONAS 130N55 WAYNE BRUCE

S.OLIVER TOP PRODUCTS•140i21 – •110136 –

2012-13 2013-14 2014-150

5

10

15

20

25

30

3531.15

13

6.75

19

6.5 5

140i21 110136

UNIQLO TOP PRODUCTS•132241 – •130129 – •120i09 – •13000192 - •13000193 - •UNJTWILL -

2012-13 2013-14 2014-1505

1015202530354045

12 10.754.5

10

0 0

7.054.25

00

10

00 0

39

0 05.34

0 04.5

132241 130129 120i09 12000061UNJTWILL 13000192 13000193

PRODUCT EXTENSION

FACTORS DRIVING THE PRODUCT

STRATEGIES INTRODUCTION GROWTH MATURITY DECLINE

PRODUCT OFFER BASIC PRODUCT

OFFER PRODUCT EXTENSION, SERVICE

DIVERSIFY BRAND AND MODELS

PHASE OUT WEAK ITEMS

PRICE USE COST-PLUS PRICE TO PENETRATE MARKET

PRICE TO MATCH OR BEAT COMPETITORS CUT PRICE

ADVERTISINGBUILD PRODUCT

AWARENESS AMONG EARLY ADOPTERS &

DEALERS

BUILD AWARENESS & INTEREST IN MASS

MARKET

STRESS BRAND DIFFERENCES &

BENEFITS

REDUCE TO LEVEL NEEDS TO RETAIN

HARD CORE LOYALS

SALES PROMOTION

USE HEAVY SALES PROMOTION TO

ENTICE TRIAL

REDUCE TO TAKE ADVANTAGE OF

HEAVY CONSUMER DEMAND

INCREASE TO ENCOURAGE BRAND

SWITCHINGREDUCE TO MINIMAL

LEVEL

FACTORS DRIVING THE PRODUCT

STRATEGIES INTRODUCTION GROWTH MATURITY DECLINE

PRODUCT - 1100001611000016 (BI-STRETCH)11000016 (BCI)11000016 (HI-STRETCH)11000016 (LIGHT GSM)

PHASE OUT WEAK ITEMS OR CHANGE

MARKET(H&M

INDIA,INDONESIA)

PRICE USE COST-PLUS PRICE TO PENETRATE MARKET

PRICE TO MATCH OR BEAT COMPETITORS CUT PRICE TO LOWEST

ADVERTISING

BUILD PRODUCT AWARENESS AMONG EARLY ADOPTERS &

DEALERS(FASHION ORIENTED

BRANDS LIKE S.OLIVER)

BUILD AWARENESS & INTEREST IN MASS

MARKET

STRESS BRAND DIFFERENCES &

BENEFITS(WE CAN BOAST OF RETENTION AMONG

EMOLOYEES)

REDUCE TO LEVEL NEEDS TO RETAIN

HARD CORE LOYALS

SALES PROMOTION

USE HEAVY SALES PROMOTION TO ENTICE

TRIAL

REDUCE TO TAKE ADVANTAGE OF HEAVY CONSUMER DEMAND

INCREASE TO ENCOURAGE BRAND

SWITCHING(PROMOTE 11000016'S

NEW VERSION SO IT TAKES 11000016 PLACE)

REDUCE TO MINIMAL LEVEL

GOING FARTHER…•WEB ADDRESS IN SIGNATURE• ‘JOIN OUR NEWSLETTER’ TAB•COMBO’S FOR Y/D AND P/D