PDMA PIM 2014 Conference

Denver, CO

October 2014

I made it

myself

The IKEA effectLabor enhances affection for its results, when it is fruitful.

A world of

Crowd-Everything

BroadcastingOliver records songs in his home studio and publishes them on his YouTube channel.

ImprovingKalifa improves the engine of his 1972 Citroën SM and uses online instructions to do so.

CrowdfundingIan raises money to produce the film he’s featuring in.

PresumersConsumer involvement before launch.

The crowd’s got talentUser-generated Muji products outperform their designer-generated counterparts.

Watch out for a

parallel universe

Be Agile

Be Open

From Crowd-everything

to Co-everything

Open InnovationNew Product Development Essentials from the PDMA

USER COLLABORATION

THROUGH PRIVATE

ONLINE COMMUNITIES

Uncover new insights

On a quest for universal insights Mobilizing urban parents around the world for Quinny

120 urban parents, 7 citiesMobilizing urban parents around the world for Quinny

Suddenly mobility in the city becomes limited Mobilizing urban parents around the world for Quinny

Generate and craft ideas and concepts

Creating a branded innovation playgroundHeineken Open Design Explorations

EXPERT

ROOM

YOUR LOUNGE

JOURNEY

THE

CHALLENGE

LET’S GET SOCIAL

From insight to ideaHeineken Open Design Explorations

High involve-ment

Low involve-ment

Social indepen-dence

Inter-personal influence

Independentinnovators

Socialinfluencers

Laggards Followers

Up to 40% sales increaseHeineken Designed for the Night program

Prototype and prelaunch the proposition

Vodafone smartphone applicationsUsers get access to beta versions of Vodafone services to fine-tune them together.

Vodafone smartphone applicationsUsers get access to beta versions of Vodafone services to fine-tune them together.

Uncover new insightsPrototype and prelaunch the proposition

Generate and craft ideas and concepts

Structural collaboration. Match the iterative cycles of the NPD process

Session Date:

Tuesday, October 21st, 2014

Session Time:

2:00 pm to 5:00 pm

Session Room:

Mount Columbia