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PRODUCT DEVELOPMENT COMPANIES
Strategy 2 Market is an experienced Product Development consulting firm whose mission is dedicated to building and enhancing the new product development performance of your company.
Product Development Strategy
New Product Development Process
New Product Development
Product Development Companies
Product Development
PRODUCT DEVELOPMENT STRATEGYIn order to improve the future new product development system, an understanding of the current state is necessary. We evaluate your current new product development system against best practices and provide insight and recommendations on what will work best for your organization.
We objectively study and assess all aspects of your product development system (product development strategies, market understanding, portfolio management, new product development process, metrics and organization/team/culture) to identify where you are doing well and where you can achieve substantial improvement based on best practices without the subjectivity and conflict inherent in an internal review.
NEW PRODUCT DEVELOPMENT PROCESS
We start by gaining an accurate and insightful understanding of your current product development system, including: strategy, portfolio management, product development process, culture/organizational structure, employee skills set and metrics. We identify the problem areas and the most impactful solutions. We then work with your team to design and implement the future state product development system.
NEW PRODUCT DEVELOPMENT
Strategy represents the fundamental source of guidance for your departments and your product development teams. Our proprietary s2m Strategic Framework™ helps define the enterprise, business unit and product strategies. These strategies ultimately feed into the organization’s portfolio management system and product development process.
NEW PRODUCT DEVELOPMENT
When the product development process is not defined, it quickly becomes chaotic and complicated. Vague roles and responsibilities result in turf battles. Strategy 2 Market has considerable experience in helping companies improve their product development process.
Some of our clients do not have an existing new product development process. We work closely with these teams in designing a flexible and lean process that aligns with their business and industry.
With our clients that do have a process, we commonly find that an important component of the process may be missing early-staged customer and market activities. To keep everyone on the same page, we designed a propriety tool, the s2m NPD Body of Knowledge. It guides your team through an improved product development process, with details on activities, roles and responsibilities. Clarity around activities, processes and roles takes the complexity out of product development. It also helps resolve turf issues.
PRODUCT DEVELOPMENT COMPANIES
We also coach the executive and management team on their role within the product development process, providing them with the tools to make good project decisions. This ultimately leads to choosing the ‘right projects’, and optimizing valuable product development resources.
PRODUCT DEVELOPMENT COMPANIES
Strategy 2 Market is also one of the leading new product development training organizations. Strategy 2 Market has been licensed for over 8 years to teach the Product Development Management Association (PDMA) New Product Development Professional (NPDP) Certification Workshop. They are one of the largest providers within North America and the World traveling to the far reaches of Turkey and Chile. They also offer other new product development workshops that address some of the most current pressing needs of new product development professionals.
PRODUCT DEVELOPMENT
We can provide a common new product development language and framework for your team members. We teach corporate and on-demand workshops, including the comprehensive New Product Development Professional (NPDP) Certification Preparatory course that is licensed by the Product Development Management Association (PDMA).
This course covers all the nuts and bolts of new product development, including strategy, portfolio management, process, market research, tools and teams. We are also certified to teach a Lean Product Development workshop, and our intense 2-day proprietary Fuzzy Front End workshop.
Product Development Companies
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