Proctor & Gamble Procter & Gamble (P & G) is the largest manufacturer

of consumer products One of the top 10 largest companies by market

capitalization Founded in 1837, headquartered in Cincinnati , Ohio

by William Procter and James Gamble Known for Successful brands, introducing new

products and maintaining popularity Pampers, Tide, Bounty, Folgers, Pringles Charmin,

Swiffer, Crest , food, beverages and many more

FOUNDERS

William Procter and James Gamble

ACQUISITIONS

Between 1905 – 2010, P&G invested in more than 30 acquisitions

Acquisitions occurred in the 1930’s, 50’s, 80’s and 90’s.

The largest acquisitions include: Charmin, Clorox, Crush, Revlon, and Gillette

ABOUT US

http://www.youtube.com/watch?v=tAT-cFFGNQg

MAIN UNITS Beauty care House hold care Health and well being Baby care Pet care Grooming segment

PRODUCT DIFFERENTIATION Brand Loyalty Distribution channels Innovation Quality

DISTRIBUTION STRATEGY Three types of distribution is followed by P & G: 1. Intensive Distribution 2. Extensive Distribution 3. Specialty Distribution

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Typical Distribution of P&G Products

Manufacturers (PGHH Ltd.India)

Marketing Agents - State wise

Retailers/Wholesalers/Distributors

Chemists Shops, Provision Stores , Retail Outlets, Big Markets etc

PROMOTION STRATEGY

P&G insists on pull strategy Heavy advertising and media pioneer Advertising creativity P&G- A click mortar company Coupon

PRICING STRATEGIES

It finds the set of prices that maximizes the profits from the total product mix

Research on how companies adjust their prices to take into account different types of customers and situations.

Finds the key issues relating to initiation and response to price changes.

Procter & Gamble brands

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HEALTH CARE

oral care, feminine care, respiratory, toothpaste, OTC drugs and other personal care categories

BABY CARE AND FAMILY CARE

diapers, baby wipes, paper towels, and toilet paper

BEAUTY PRODUCTS

cosmetics, fragrances, hair care, and skin care products

Ivory is a soap. Tide is a brand of laundry detergent. Whisper is a brand of pantyliners sold primarily

in Asian markets. Pantene is a brand of hair care products

(conditioners/styling aids). Olay is a brand of women's skin care products. Oral-B is a brand of toothbrush. Pampers is a brand of disposable diaper

COMPETITORS

What is Procter & Gamble’s business strategy?1. Maintaining popularity of existing product 2. Developing new related products 3. Innovating and introducing new products from scratch

Why is tele-presence a useful collaborative tool for P&G? Telepresence is an excellent way to foster

collaboration between employees across not just countries, but continents. It makes possible to hold high-definition meetings over long distances.

other ways P&G can use to foster innovation?1. Cloud , to save all their documents and files in a place which will certainly reduce their maintenance overhead and introduce flexibility and speed. 2. Big data manipulation, to gain and analysis huge amount of customer feedback to make the products and services better.