Ever Heard Of P&G?

No?

No?

No?No?

Yes, to them all!

‘The Consumer

is the Boss.’

Procter & Gamble’s motto and approach

P&G caters to many brands including

Hair, Skin and Personal Care

Fabric detergents and soaps

And many more!

P&G is a leading trusted brand in the world. It guarantees customer

satisfaction.

It relies on many capabilities and philosophies including,

Customer knowledge

It’s all about what they need.

Long-Term Outlook

Analyze, prepare, commit and success.

Product Innovation

Research and development for a better product.

Quality Strategy

Quality is better. Improvement is better.

Brand extension strategy

Bigger the brand, greater the power.

Multibrand strategy

Competition breeds strategy. Strategy breeds brilliance.

Communication Pioneer

Loud and clear. On Facebook, or otherwise.

Aggressive Sales Force

Tackle all the best retailers.

Manufacturing Efficiency and Cost Cutting

Perseverance and development.

Brand-Management System

Segregation and organization sharpens focus.

Procter & Gamble needs to payclose attention to each brand of

theirs in order to continue making a huge revenue on them.

It is important for P&G to focus their attention on marketing through social media as that helps in

making stronger bonds with the consumer crowd.

P&G must also commit to providingquality and quantity at the least

affordable prices thus, guaranteeing the support of their customers always.

Also, by segregating and controlling each brand,

there is a stronger control over each brand and its

requirements. This will continue to help P&G

as they continue to dominate the market.

P&G must thus continue toStrengthen their products,

Innovate marketing strategies,

Provide individual attention to brands,

and provide to customer needs.

DisclaimerThis presentation has been created by Malavika S Menon, PESIT Bangalore during a marketing internship under

Professor Sameer Mathur.

All images are credited to Google images

All GIF’s are credited to giphy.com