EFFECTIVE TV ADVERTISMENT

“Creativity Without Strategy Is Called Art, Creative With Strategy Is Called Advertising”

2

ORIGIN OF TELEVISION ADVERTISEMENT

• 1941-The first television advertisement was broadcast in the united states of Bulova watches, company paid $9.00

• 1955- The First TV Ad broadcast in the UK was on ITV on 21 September 1955 advertising Gibbs SR toothpaste.

• 1978- Gwalior Suiting was the first television advertisement in India.

Monday, May 1, 2023 How effective television advertisements are

3

MARKET SIZE OF TELEVISION ADVERTISEMENT INDUSTRY

• India’s Advertising industry is expected to grow at a rate of 16.8 per cent year-on-year US$ 7.61 billion in 2016-17

• According to the source, the revenue from TV advertising worldwide will reach 210.3 billion U.S. dollars in 2020.

• Globally Revenue in 2016 is 175.4 billion dollar

• Television advertising contribute 38 % of Revenue of whole advertisement industry

Monday, May 1, 2023 How effective television advertisements are

4

38%

20%13%

9%

7%7%

7%1%

MEDIUM MARKET SHARE

Television advertisement

38%

Online Advertisement

20%

Print Advertising 13%Mobile Advertising 9%

Outdoor advertising

7%

Magazines Advertising

6%

Radio Advertising 6%Cinema 1%

SHARES OF GLOBAL ADVERTISEMENT MEDIA

Monday, May 1, 2023 How effective television advertisements are

5

PROCESS OF BROADCASTING TV ADVERTISEMENT

TRANSMITTER/RECEIVER

UPLINKING DOWNLINKING

TVRECEIVER

SATELLITE

Monday, May 1, 2023 How effective television advertisements are

6

FACTS OF TV ADVERTISMENT

• The TV advertising industry is the second fastest growing advertising market in Asia after China.

• TV advertisement industry is a part of repetition segment

• People must see an advertisement at least nine times before they will acquire enough interest to consider buying the product or service advertised

Monday, May 1, 2023 How effective television advertisements are

7

•Women spent more than five hours a day watching television, while mens spend approximately 3hrs a day

•Most of the exemplary ads are of 30sec to 50sec

Monday, May 1, 2023 How effective television advertisements are

8

FORMS OF TV ADVERTISEMENT

• Animation- Animation-Animated images are used in television advertising so that more extraordinary and unconventional scenes can be used

• Documentary- Documentary style advertisements are used to suggest ‘real people’ who are using the product to create the trust for the brand

Monday, May 1, 2023 How effective television advertisements are

9

FORMS OF TV ADVERTISEMENT

Talking heads- A talking head may be an expert or satisfied customer recommending the product. It ensures a trustworthy connect with the brand.

Monday, May 1, 2023 How effective television advertisements are

10

WHY PREFER ADVERTISEMENTS?

• Mass Coverage• Multi-sensory approach• Connectivity• Growing ability to differentiate• Creativity & Innovations• Prestige

Monday, May 1, 2023 How effective television advertisements are

11

CODES AND CONVENTIONS

• Camera Angle And Shot • Iconography • Editing• Music• Lighting• Sound• Specials Effects (SFX)

Monday, May 1, 2023 How effective television advertisements are

12Monday, May 1, 2023 How effective television advertisements are

13

HP ( Hewlette Packard )

SONY BRAVIA

Monday, May 1, 2023 How effective television advertisements are

14

SNICKERS

SPRITE

Monday, May 1, 2023 How effective television advertisements are

15

Olympus: Tripod whitem700 with image stabilisation

SamsungSamsung ultra slim cell phone

Monday, May 1, 2023 How effective television advertisements are

16Monday, May 1, 2023 How effective television advertisements are

THANK YOU