Marketing of Trade Fair for

Consumer Durables to Corporate

Houses for participation

GROUP MEMBERS:

ABHINAV KOHALE 2013004

AKANKSHA BAIWAR 2013014

ANEESH ASWAL 2013028

ANEESH PORWAL 2013029

ANIMESH BAJPAI 2013032

APARAJITA TEWARI 2013051

BHARAT MEHRA 2013074

BizWorld ...

BizWorld Pvt. Ltd., headquartered in Mumbai, India.

Reputed name in the corporate world for event, conferences and trade shows

having organised over 100 shows.

Helps in world trade through:

- modern, state-of-art exhibit displays

- worldwide network of services right from graphic designs to installation

and asset management.

Mission

We aim to create a memorable experience for our corporate customers,

attendees and staff by providing world-class service, transforming the brand

through innovative and interactive exhibits and thus be a preferred choice for our

customers and prospects.

Exhibitors’ Profile

White goods: Refrigerators, Acs, Washing Machines, Speakers & Audio

Equipment.

Kitchen appliances: Mixers, Grinders, Microwave ovens, Chimney.

Consumer electronics: Mobile phones, TVs, Mp3 players, DVD &VCD players.

Visitors’ Profile

Urban population, Rural population, Government Officials and agencies, Wholesalers

and Retailers, Industrial Officials, Students & Academics.

Our Clients

PRODUCTS

PORTABLE

DISPLAYS

MODULAR

INLINE

DISPLAYS

CUSTOM

ISLAND

EXHIBITS

SERVICES

WORLDWIDE

SERVICES

RENTAL

EXHIBITS

TRADE

SHOW GRAPHICS

CREATIVE SERVICES

Market Research

i. Approximate number visitors we are expecting with respect to each setup site

ii. Most traffic attracting sites

iii. Location convenience

iv. Hot products of past trade fair

v. Conversion rate at past trade fair

vi. Location area

vii. Buying power of visitors at trade fair

viii. Per-capita spending

Market Research

ix. List of consumer durable company

x. Financial strength and Market Share of these companies

xi. Product portfolio of companies

xii. Dealers Contact

xiii. Amount companies have invested in past trade fair

xiv. Response from past trade fair

EXHIBITION FLOOR PLAN

SPACE SELECTION

Things required to fulfil the demand of corporate houses:

What is the typical traffic pattern?

Is there more than one entry to the exhibition hall?

Do the corporate houses want to be near the front of the hall? In the middle? Or

at the back?

Do they want to be on the right side or left side of the hall?

Do they require near necessities — restaurant, telephones, rest rooms?

Any meeting rooms required by corporates?

What kind of lighting is available in the hall — where are the windows, if any?

What kind of space do corporates need? Inline, peninsula, island, cross aisle?

TARGET COMPANIES

Bharat Electronics Ltd.

Blue Star

Godrej India

Hitachi India Limited

Precision Electronics Ltd,

Philips,

Samsung,

Sony,

TVS Electronics Ltd.,

Toshiba India Private Limited,

Videocon,

Voltas,

Whirlpool.

Exhibition Hall Charges (Non A/C)

Note: Contingencies charges on 5% extra

Sr. No. Description Unit Charges (10AM to 9PM)

A.

Exhibition Hall

Lease Rent (Non

A/C):

Per Day Rs. 50000/- + service tax

B.Construction

Period:Day 2 days prior to start of event

C.Dismantling

Period:Day 1 day after conclusion of event

B.Electricity

Charges:Per Day

Rs. 5000/-per day of connected load 120 KVA shall be

applicable

D. Water Charges: Per Day Rs. 2500/- per day for event period only

E.

Cleaning

Charges of

Exihibition Hall:

The area has to be cleaned properly before handing

over the same to us. In case if area is not cleaned

properly an amount of Rs. 2500/- shall be levied

TERMS & CONDITIONS

SECURITY DEPOSIT

The companies have to make a security deposit of Rs 50,000/- before the

start of the exhibition. This amount would be refunded after adjusting

costs/repairs for damages to hall, fittings etc. if any, immediately after the

exhibition

PAYMENT OF LICENSE FEE & SECURITY

DEPOSIT

The rent shall be charged on the per day basis.

The clients have to make their own security arrangement for safeguarding of their materials.

BizWorld will confirm the availability of space on receipt of payment as per payment schedule given below:

• Rs.25000/- as booking amount along with application form.

• Rs.50000/- (Security Deposit) before three months of start of event.

• In case of cancellation of Exhibition / Event by the 'organizer' the booking amount paid by event organizer will be refunded by BizWorld.

Row stand (one side open) Rs.10000/sqm

Corner stand (two sides open) Rs.12000/sqm

End stand (three sides open) Rs.14000/sqm

Island stand (four sides open) Rs.16000/sqm

EXHIBIT SPACE FEE

* The minimum stand size is 10 sqm.

A limited number of stands is available. The exhibit space is rent on a FCFS basis.

3 months before the event date:

1 month before the event:

Row stand (one side open) Rs.20000/sqm

Corner stand (two sides open) Rs.24000/sqm

End stand (three sides open) Rs.28000/sqm

Island stand (four sides open) Rs.32000/sqm

Promotion strategy: Different tools used

Pre-Show Promotion

Media Advertising

Press Release

Industry Related Publications

Website Development

Personal Invitations

Social Networking: LinkedIn, Tweeter, Facebook

AT-SHOW PROMOTIONS

Billboards

Airport Advertising

Press Releases

Advantages and Disadvantages of various tools

Promotion Advantage Disadvantage Objectives

Before the Show

Press Advertisement Wide Reach

Credible Voice

Expensive, Less control over type of

exposure Brand awareness

Direct Mail Targeted Reach List availability Image awareness, Generate leads,

Product introduction, Pre-schedule

appointments

Telemarketing Direct contact/direct feedback Expensive and time-consuming Generate leads, Pre-schedule

appointments, Sales

At the Show

Billboards Wide reach Limited locations Image awareness, Product introduction

Airport ads Early exposure Limited time for exposure Image awareness, Product introduction

Press Briefings/Interviews Exposure through a credible source Little control, Requires additional staff to

handle the press

Image awareness, Product introduction,

Press coverage

Communication Strategies:

Pre Communication with First timers:

Advertise in pre-show publications (Both print and electronic)

Extensive communication on the internet.

Pre Communication with Long timers:

Direct Mail

Specialty Items

Newsletters

Advertising

Communication Strategies Contd..

Pre Communication with Long timers:

Advertising

Telemarketing to key prospects and opinion makers.

Advertisement on Web sites.

Print advertising in show publications.

Industry journals.

Local and Regional edition newspapers.

Outdoor Billboards.

Why You Should Choose Us ?

Reputed

Experienced

Dedicated Work Force

Commitment To Innovation

Strong Global network

Flexibility

THANK YOU