PRESENTATION ON

INTRODUCTION

CONSUMER PRODUCTA consumer product is any tangible product for sale that is used by a person or household for non-business purposes.

CORE

ACTUAL

AUGMENTED

LEVELS of PRODUCT

PRODUCT LINE A group of related product manufacture

by single company.

1. Line Filling :- Product line filling is the addition of further items to the current line of product that a company is dealing in.

2. Line Stretching :- Increasing the number of products within an existing product range with similar products that have additional or different features.

PRODUCT MIXProduct Mix or product portfolio is the set of all product line and items that a particular seller offers for sale. Product mix has four important dimensions:

1) Width2) Length3) Depth4) Consistency

Idea generation

Idea Screening

Concept development and Testing

Marketing strategy development

Business analysis

NEW PRODUCT DEVELOPMENTProduct development

Test marketing

Commercialization

Journey of Pan Coupe

PRODUCT LIFE CYCLE