1. A PAPER ONPRESENNTED BYSURESH KUMAR ASST.PROFESSOR
2. INTRODUCTION Marketinginnovation is thebreakthrough in the
marketing mix aimed at addressing an identified consumer hurdle.
Provides insights to developbig ideas.
Createsconsumers.highlysatisfied 3. IMPORTANCE Develops global
economy. Improves traditional trading. Introduces new technologies.
It gives better results to meetnew necessities , incoherent needs,
existing marketing requirements etc.. 4. STEPS TO INNOVATE THE
BUSINESS Digital marketing New product development Advertisement
campaign Motivation as a marketingstrategy 5. AN EXAMPLE TO
MARKETING INNOVATION Apples Innovation Marketing Strategies Apple
revolutionalised the globe with its marketing strategies Apple is
the magic of Steve Jobs who implanted innovation in marketing It is
the most profitable retailer in the entire United States 6.
MARKETING KEYS OF APPLE Itsabilityunderstandtoanotherperson To
connect at core Summedup in oneword : Empathy 7. SUCCESS OF APPLE
i-Phone MARKETING STRATEGY Since its launch in 2007 andtill the end
of 2013 apple sold 500 million i Phones In 2012 sold 120 million
iPhones In 2013 sold 160 million iPhones 8. APPLES TECHNOLOGICAL
INNOVATIONS IN i-Phones Launched in 2007 Sold 500 million units in
6 years June,2007-first generation i Phoneslaunched only in US Nov
2007 launched inGermany, UK, France July 2008 second generation
iPhones, the i Phones 3G launched in 21 9. APPLES TECHNOLOGICAL
INNOVATIONS IN i-Phones June 2009 the third generation i Phones,
the i Phones 3GS was launched June 2010 fourth generation i Phones
, i Phones 4 was launched 2011- i Phones 4S was launched Sep 2012 i
Phones 5 was launched 2013 i Phones 5C and 5S was launched 10.
MARKETING STRATEGY i-Phone EachIphonegeneration had more
featuresthantheprevious generation. Planned obsolescencehas been a
consciousmarketing strategy by apple. 11. CONCLUSION The intensity
of technological change is shapingorganizational innovation.
Successful innovation needs a strong marketing effort in order for
this innovation to have an impact in the society, it needs to be
known and desired by consumers. As a result, innovation is
increasingly pursued by a community of highly specialized
organizations like apple united their desire to serve specific
customers and continuing their success stories 12. THANK U Have a
nice day
