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GROUP-9 8-CBM 152 MIN SOE PAING
8-CBM 159 MYO MIN SAN
8-CBM 201 THOON POE EAIN
8-CBM 189 SU MON TOE
8-CBM 120 HMWE HMWE
8-CBM 113 EI ZIN PHYO
8-CBM 192 THET NAING AUNG
8-CBM 138 KYAWT KHIN KHIN SAN
8-CBM 109 CHAW HTET HTET NAING
8-CBM 191 THEINT THEINT SOE SAN
8-CBM 196 THINN NWE OO
2
CONTENTS
Introduction of casio Company
Introduction of G-Shock
Environmental Management
SWOT Analysis
Comparison with Competitors
Market Analysis
Strategies
Segmentation
Structure and Design of G Shock
4 Ps of Casio
Collaborations/Corporate Governance3
Introduction of casio Company
Casio's world headquarters in Shibuya, Tokyo
Industry ---- Electronic engineering Founded----1 June 1957(Casio Computer Co., Ltd.)April 1946(Kashio Seisakujo)[
Headquarters----Shibuya, Tokyo ,JapanKey people----Kazuo Kashio (President and CEO)
Products----Watches (includes G-Shock and Wave Ceptor ranges), clocks, electronic calculators, digital cameras, electronic musical instruments, mobile phones
Min Soe Paing
SLOGAN----Underground inventive, over-ground effective4
Introduction of Casio Company
First G Shock was in the 1983 (DW-5000C)
Warranty of first G-Shock ( 10 years battery life, water resistant to 10 bars, it can survive a 10m fall onto a hard surface )
Next features updated ( water , drop , piston, vibration , hammer , ice ) resistant. electronic shock wave resistant and its can still work in freeze time.
Its shock resistant design has 10 layers protecting.
MYO MON SAN5
SWOT Analysis 1-STRENGTH
2-WEAKNESS
3-OPPORTUNITY
4-THREATS
7
SU MON TOE
HMWE HMWE
STRENGTH Create truly unique products and inspring
products Casio G-Shock, BABY-G, EDIFICE and Pathfinder as
sub-brands are targeted for different groups and marketed
Excellent quality
WEAKNESS Both strength and weakness
They are not as large as their competitors ( Examples Rolex, Timex and Citizen )
8
SU MON TOE
OPPORTUNITY
This is a young market that has yet to develop
More innovate in designs and styles to attract the youth
THREATS Facing threat of counterfeit Casio products
Casio faces constant competitive ricalry from its larger competitors
HMWE HMWE9
Comparison with Competitors
Casio products have a lower than Sony
Comparison – Timex, HUBLOT, Citizen
electronics companies to offer digital cameras , mobile phone , and projectors the way that Casio does.
10EI ZIN
PHYO
Market Analysis Traditional promotion
Non-traditional promotion
STRATEGIES PUSH strategy
PULL strategy
11MIN SOE
PAING
Segmentation 1- Demographic Segmentation
2- Psychographic Segmentation
(i) Roy Morgan Values segmentation
(ii) VALS In Roy Morgan Values segmentation
12
THET NAING AUNG
Structure and Design of G Shock
Water Pressure Resistance
Low Temperature Resistance
Vibration Resistance
Hammer Shock Resistance
Electrical Current Resistance
Dropping Shock Resistance
13
KYAWT KHIN KHIN SAN
4 Ps of Casio G- Shock
Products
Price Place
Promotion
CHAW HTET HTET NAING
THEINT THENT SOE SAN
14
Products Casio manufactures and sell ( Digital Camera ,
Watches , Mobile Phones , Electronic Dictionaries, Label and Disk Title Printers , Industrial devices, Musical Instruments, Projectors, Cash Registers, Point of Sale Device and Electronic Components.
Price Casio prices all of its products at a
competitive. They have cameras that start between
$ 129 to $ 300. Watches prices range from $ 10 to over
$1 Million. G-Shock start at $ 99 and most models
priced under $200.
15CHAW HTET HTET NAING
Place
Casio offer its products through online sale shop.
Casio products are also offer at the major electronics retail store and department stores and shopping mall.
Promotion Casio has invested in various
television ,magazine and journals. They have advertised for their products on
TV in the past. This type of free promotion that Casio
receiving from these artists.16
THEINT THENT SOE SAN
Collaborations
G Shock has come out with collaboration with BAPE , KRINK , BURN RUBBER , SNEAKER BOUTIQUE , AIR JORDAN and LRG to name a few.
And also collaborated with celebrities including SPIKE LEE , METHOD MAN , and ERIC HAZE to give them each signature models.
17THIN NWE OO
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THIS IS GROUP-9 FROM CBM
