Presentation Booklet: Royal Pacific Realty Corp

Royal Pacific Realty Corp.Award Winning Team

Award Winning Team

Committed to ExcellenceIntegrity you can trustwww.edmondwolf.com 604.518.3224

I am an enthusiast ic entrepreneur that f irst led me to develop a import/export company that had exposure in over 1000 retai l stores in North America . In those years I developed expert ski l ls in marketing, business development & cl ient ser-vice strategies .

My passion for real estate was prompted early in my l i fe , when I would help my father manage his properties from mowing the grass , negotiat ing leases , to manag-ing renovations and applying for c ity permits .

The complex web of real estate has been born into my blood, and with years of business acumen, I can serve you with optimal results with the kind of integrity and passion that def ines my character.

Among the successes of my tenure in business , I have a loving family that provides the inspiration and values to l ive a l i fe of honesty grounded by the principles of family and community.

Success is a community ef fort forged with honest intentions and hard work, and this has always been my compass .

Edmond Wolf604.518.3224

Welcome

Royal Pacific Realty Corp • Award Winning Team • International Networks

Your Needs Come First

In order to best serve you, we wil l want to learn more, so please feel free to ask questions and share your concerns with me. The topics outl ined below can help us understand your goals and help us bui ld a srong working relat ionship.

We wil l work towards the object ives you want to achieve from the sale of your home.

How the home sel l ing process should be tai lored to f i t the characterist ics of your property, family and yourself .

Royal Pacifc Realty Corp • 550 N. Tower, Oakridge Center • 650 West 41st Ave. • Vancouver, BC • CDN • V5Z 2M9Office: 604.266.8989 • Fax: 604.266.8829


Award Winning Canadian Team • Royal Pacific Realty Corp.

Royal Pacific Realty Corp. Market Share

• Royal Pacific Realty

• Operation • Team

• Sales

• Awards

• Connectivity

Western Canada’s Largest Independent RealEstate Organization.

100% BC Owned & Operated.

Over +1000 qual i f ied professional REALTORS® servicing the Real Estate Market .

Royal Pacif ic Realtors® generate 30% of al l sales of the Lower Mainland.

Proud Winner of the 2011 & 2013 Brokerage of the Year (MAC Marketing Solutions) .

Take advantage of our strong Asian connec-t ion for today ’s market .

Royal Pacifc Realty Corp. • 550 N. Tower, Oakridge Center • 650 West 41st Ave. • Vancouver, BC • CDN • V5Z 2M9Office: 604.266.8989 • Fax: 604.266.8829


As a Royal Pacif ic REALTOR®,we have outstanding ski l ls , training and education.

In-depth market knowledge.

Advanced training.

Continuing education each year at Sauder School of Business & the Realestate Board of Greater Vancouver.High level real estate marketing and expert negotia-t ions ski l ls .

Our heritage reinforces the need to safeguard our customers’ interest . Our promises & be-haviour is guided by the principles of integrity at a l l t imes.

To win a customer, you have to earn their trust . Our mission is to gain a customer for l i fe guided by integrity, honesty & service .

We maintain an environment where innovative , service , oriented sales professionals work col-laboratively to exceed our customers’ expec-t ions .

We strive to anticipate our customers’ needs & proactively provide them with the best possible advice & solutions.

• Commitment

• Knowlegde

• Training

• Education

• Negotiation

Core Values



Knowledge • Education • Skills • Core Values




Marketing Your Home To Sell“ The three great essent ia ls to achieve anything worthwhi le are, f i rst , hard work; second, st ick-to- i t iveness; th i rd, common sense.” - Thomas Edison

• Photography

• Alerts!

• Staging

• Networking

• Mail-outs

• Commitment

• Print Media

• Signs

• Tours

• Distribution

• Social Media

• Open House Generate excitment & broad appeal to the public

• Promotion Private , invitat ion only Brokers Preview Tour wil l be held to advance exposure to the real estate community.

We market feature sheets , postcards & or f l iers .

Your l ist ing is shared with our network of more than 1000+ Royal Pacif ic REALTORS®

We place for sale s igns for the wider public to view

We host open house tours for potential buyers with panache.

Print Media Mail-outs , internet & REALTORS® Database.

Broadcasting your l ist ing with the Social Media Universe

Your List ing wil l receive high exposure from ful l feature display with mult i -photo marketing.

REALTORS® wil l receive professional e-mail a lrets on YOUR! l ist ings .

Staging of your interior/exterior home

Email co-op agents who have l isted or sold in your area.

‘ Just Listed’ post cards wil l be sent to your neighborhood.




Online Buyer Activity in your market areastatus & changes of competing properties in your market .

Email a lerts & updates on buyer act ivity.

We Keep You Informed about the Market

• Commitment

• Ethics/Law

Our cl ient ’s lawful instructions.

The REALTOR® Code of Ethics & Standards of Business practice & the Real Estate Board’s Con -st itution & Bylaws.

• Regulations

• Insurance Errors & Omissions Insurance.

Federal , Provincial & local legis lat ion & regula-t ions including The Real Estate Services Act .

Law • Integrity




• Measurable marketing

• Brand Engagement

• Demographic Targeting

• Product Information

• Less instrusive

• Holds Their Attention

Everything can be tracked that i l lustrates traff ic growth, leads & sales conversions.

The Nat ional Assoc iat ion of Realtors reports that 80% of a l l real estate searches begin onl ine. With th is in mind, your home’s internet exposure is paramount.

Online presence maintains people ’s interest & is es -sential to showing people exactly how your property is dist inctive and i ts value.

Online platforms al low you to specif ical ly target the specif ic consumer demographics most l ikely to buy your property.

l inkable information that is informative & specif ic wil l inform the c l ient into a potential c l ient .

On-l ine marketing can target consumers precisely when they are searching for a property that you are marketing.

With onl ine marketing you can encourage the buyer, to read about your property which results in vast ly increased “st ickiness” of your marketing message.

We Provide Professional Online & Social Media Marketing

Social MediaRoyal Pacific Realty Corp • Award Winning Team • International Networks



Asking Price in Relationship to Fair Market Value

What happens when you price your homeBeyond Market Range?

Pricing your home correct ly is direct ly related to how effect ive the property wil l sel l .

An asking price that is beyond market range can ad-versely af fect the marketing of a property.

Fewer buyers are attracted, and fewer offers received.

Marketing t ime is prolonged, and init ial marketing momentum is lost .

The property attracts “ lookers” and helps competing houses look better by comparison.

The property may eventual ly sel l below market value.

+10%

+15%

-10%

-15%

10%

30%

60%

75%

80%

Fair MarketValue

Asking Price in Relation toFair Market Value

% of Potential Buyers who willlook at the property




From Offer to Completed SaleWhen our marketing ef forts bring a purchase offer, EverHomes Associates wil l :

• Negotiate the agreement

• Complete the transaction

• Follow up after the sale closes

Explain the offer to you and answer your questions.Help you determine the best course of act ion by pointing out potential advantages , disadvantages of the offer and clari fying the choices avai lable to you.Negotiate through the buyer’s agent , and handle possible counter offers , to reach a f inal agreement that is favorable to you.

Confirm that al l your real estate-related needs have been met , and provide information on service providers you may require .Offer relocation assistance, i f moving to a new area.Help to locate a new home, i f remaining in this area.

Explain to you in detai l a l l the steps that wil l occur for a successful c losing, and answer any questions you might have.Work with the buyer’s broker, sett lement off icer, t i t le of f i -cer and others to help coordinate their act ivites and keep the transaction moving forward.Monitor progress of inspections, the buyer’s loan and other contingencies as cal led for in the purchase contract . Resovle questions or problems that might arise , in order to ensure a t imely c losing.Accompany the buyer and buyer’s agent during their f inal walk-through of the property.Assist you in handling detai ls required for the completion of the transaction.Communicate with you on a regular basis so that you can stay informed and as worry-free as posible .


Understanding why propert ies do not se l l can help avoid d isappoint-ment in the market ing of your property.



• Value is Based Upon

Have Sold recently

Current Properties

Failed to sell

• Value is not Based Upon

• Accurate Pricing

Location, design, amenit ies & condit ion.Avai labi l i ty of comparable (competing) properties .Economic condit ions that af fect real property transactions.

This shows us what buyers in this current market have actual ly paid for properties s imilar to yours .

These are properties that wil l be competing with yours for the attention of avai lable buyers .

These homes were rejected by the market place .

The price the sel ler original ly paid for the property.The Sel ler ’s expected net proceeds.The amount spent on improvements .

Properties priced with market range generate more showings & offers , and sel l in a shorter period of t ime.Properties priced too high have a di f f icult t ime sel l ing .

Understanding Market Value

Determining a Market Sensitive Price

Market-sensitive pricing can be the key to maximum market exposure and, ultimately, a satisfactory sale.

An imparital evaluation of market activity is the most effective way to estimate a property’s potential selling price. A Comparative Market Analysis is an x-ray of the market and considers similar properties that:




Promoting Your Property • SoldBy attracting & providing peace of mind to prospectivebuyers , these steps can enhance the sale of your property.

A written property disclosure statement wil l g ive buyers a c lear understanding of the property.

Properties that are staged drive a higher sales price then non-staged properties & have proven to shorten market t ime.

Staging enhances media marketing onl ine & in brochures by enriching the look & feel of your property.

Professional home inspections wil l reveal the current condit ion of the property. A pre-inspec-t ion grants you peace of mind & can be remedied before the buyer’s inspection sites i t . I t can save you money & in many cases , can keep the buyer motivated to purchase the property.

• Written Disclosure

• Home Inspection

• Staging

• Photo marketing

You Are the Key Player Maintain the property in ready-to-show condit ion.

Ensure that the property is easi ly accessible .

Flexibi l i ty for scheduled showings.

Remove or lock up valuables , jewelry, cash & pre-scription medications.

Securely pen up pets , or take them with you.

Let us know of any change in the property ’s condit ion that would need to be disclosed to potential buyers .

Be avai lable to review with us the l ist price and condit ion of your property i f i t has not sold in a reasonable period of t ime.

Contact us at any t ime with questions or concerns.Be cautious about saying anything to buy-ers/sales professionals that could weaken your negotiat ing posit ion, a l low our team to conduct negotiat ing.


Make beds; c lean-up dishes; empty wastebaskets .Remove clutter throughout; organize c losets & cup -boards; put away toys .Set out “show towels” in bathrooms.Freshen the air ; potpourri ; deodorize pet areas .Do quick vacuuming and dusting.Arrange fesh f lowers throughout .Fire in f ireplace (when appropriate) .Turn off television; play soft background music .Open drapes & shades; turn on l ights .



How Will Buyers See Your PropertyI t is important for a property to make the best possible impression to prospective buyers . The fol lowing can interfere with a buyer’s appreciat ion of a property.

Clutter.Lawn needs mowing & edging.Untrimmed hedges or shrubs.Dead and dying plants .Grease or oi l spots on the driveway.Peeling paint .Anything that looks old or worn.

Worn carpets & drapes.Soi led windows, kitchen, baths .Clutter.Pet & smoking odors .Peel ing paint , smudges or markes on walls .

Exterior

Interior

A comparatively small investment in t ime, money & effort to remove these distractions can lead to stronger offers from buyers .

Showing Checklist To Show Off Your Property


Preparing your property wil l ehnace your home & dramatical ly improve i ts sel labi l i ty.



Repaint a neutral color i f necessary.

Rooms must be well l i t , a iry & warm.

Open curtains & bl inds.

Clean carpets , f loors , wal ls & windows.

Keep pets out of the way, preferably out of the house.

Remove al l small rugs , shoes and sports equip-ment .

Remove al l dead indoor f lowers & plants .

Clear away al l c lutter & excess furniture.

Clean f ireplace & f i l l with logs .

Repair or replace al l broken i tems ( l ight bulbs , windows, f i t t ings , hardware & leaky faucets) .

Thoroughly c leaned & smell ing fresh.

Clear Kitchen counters , bul let in boards & fr idge magnets .

Remove al l c lutter & presonal i tems.

Clean grout or re-grout i f necessary.

Staging Checklist for Home Interior

Thoroughly c leaned & smell ing fresh.

Remove al l c lutter and personal i tems.

Clean grout or re-grout i f necessary.

Clean al l t i les (resurface i f necessary) .

Repair leaky faucets .

Replace bathroom hardware i f necessary.

Remove soap scraps, display c lean towels .

Bathroom

Kitchen

Suggested Check List


Preparing your property will ehnace your home and dramatically improve its sellability.

Pick up the l i t ter laying in the gutter outside the home.

Check the condit ion of the mailbox.

Is the house number clearly vis ible?

Cut the grass , tr im the edges , tr im bushes, remove weeds.

Plant pots & f lowerbeds with seasonal color.

Pressure wash driveway, patios & decks .

Paint front door & exterior i f necessary.

Paint window frames.

Paint & repair gutters & downspouts .

Replace missing shingles .

Clean up the garage.

Store garden tools .

Store sports equipment .

Store recreational vehicles .

Sweep front door area & replace doormat .

Repaint or re-stain the front door.

Pol ish or replace the front doorknob.


Staging Checklist for Home Exterior



Notes.......

Committed to ExcellenceIntegrity you can trustwww.edmondwolf.com 604.518.3224Royal Pacific Realty Corp • Award Winning Team • International Networks


Social Media

Presentation Booklet

Marketing Your Home To Sell
